2018 Spring Professional Development Conference Recap

We’re glad you attended our professional development conference in Lancaster on March 14-16. We enjoyed getting to know all of you in person and via social media #cuprap2018.

Here are photos taken from the conference, courtesy of Dan Z. Photography (use password: CUPRAP)

Below are some of the presentations from the conference; we will add more as they come to us. We look forward to seeing you at our fall workshops and for our 2019 Spring Professional Development Conference. #cuprap2019

Mythbusting Your Beliefs About Marketing to Teens

Gil Rogers, Director of Marketing, National Research Center for College and University Admissions (NRCCUA)

Michael Stoner, President and Co-Founder, mStoner, Inc.

Have you ever wondered what prospective teens are thinking when they visit your website? What pages are most important? Do they click through and sign up? And what about the materials you send them? Are they read or tossed in the trash? For the past three years, this team conducted surveys with teens and asked them for their frank opinions and reactions to the recruitment materials they receive from colleges and universities — emails, print materials, websites, texts, and other communications. Their responses were surprising. Then, the same questions were asked of college marketing, admissions, web, communications staffs. Our presenters will share their biggest surprises about what teens really pay attention to and what marketers know (and don’t know) about their likes and dislikes.

Achieving the “Aha” Moment: What Gen Z and Millennials Need from EDU Video

Brian Connelly, Senior Consultant and Brittney Dunkins, Director of Content Strategy, Converge Consulting

The new 2018-19 fiscal year is just around the corner and many schools are building in budgets for video. In theory, anyone can make a video—86% of colleges and universities have a presence on YouTube. But in a sea of campus tours, student testimonials and flash mobs, how do you craft high-impact video that stands out and engages your unique audience? During this presentation, examples from some of the coolest video campaigns in the education space will be shared. You’ll walk away with insights on how to effectively integrate video storytelling to engage prospective and current students, alumni and more.

Snapchat, Instagram and Pinterest, Oh My! How Colleges and Universities Can Best Engage With Their Students on Every Major Social Media Platform

Liza Viana, CEO & Content Strategist, EDGE Creative Co.

Dan Gejay, Digital Marketing Strategist, EDGE Creative Co.

Social media has given colleges and universities many ways to reach out to, and engage with, students both on and off campus. But it’s often hard to keep up with the latest trends on how to most effectively use the platforms students spend the most time on. How do you best reach them and when? What types of content do they respond to best? How can you use social media to increase student engagement? Today’s student may spend more time on Snapchat and Instagram than Facebook or Twitter, but you can create actionable strategies for each platform that are all interconnected to increase student engagement and create brand ambassadors for your school.

Journey Mapping: A New Way of Thinking and Doing

Meg Frisch, Associate Director of Digital Strategy and User Experience,

Vivienne Dobbs, Senior Director of Research and Strategy

Michael Mastroianni, Director of Market Research

Temple University Web Collaboration Center

Temple University uses user-centered design thinking methods in a workshop-style setting to align constituents as well as create an environment where new and wild ideas and contributions are not only accepted but celebrated. They’ve implemented this technique successfully several times with various stakeholders and it is one of their favorite tools to use for discovery, strategy and relationship-building across boundaries. In this session, they will share: their experiences and case examples for this method, activities and artifacts that develop as a result, the benefits of investing in this way of thinking and doing.  The team will ask attendees for input and collect data during the conference to use as part of a live demonstration during this presentation.