2019 Spring Professional Development Conference Recap

Thank you for attending our 2019 Spring Professional Development Conference in Lancaster from March 13-15. We enjoyed getting to know all of you in person and connecting through social media #cuprap19.

We’re sad the conference went by quickly, but are glad we can relive it with you by providing highlights from a fun, fast-paced three days:

Official conference photos, courtesy of Dan Z. Johnson Photography.

Video from conference, courtesy of Merit

2019 CUPPIE Award winners

All other awards presented during the conference

Below are some of the presentations from the conference; we will add more as they come to us. We look forward to seeing you at our fall workshops and for our 2020 Spring Professional Development Conference in Lancaster. #cuprap20

Just Who Do You Think You’re Talking To? by Robert Smythe, Synergixx/Smarter Voice Media

Social Media Firestorms: How to Extinguish and Prevent the Next One
by Mark R. Weaver, Esq., CEO of Communications Counsel

Case Study: A look into the redesign of the award-winning flagship website for Johns Hopkins University by Lauren Custer, Director, Digital Strategy, Office of Communications, Johns Hopkins University

Navigating Your Career: Recruiting Trends in Higher Education Marketing and Communications by Tim McGowan, Assistant Vice President of Strategic Donor Engagement at Princeton University, Julie Ried and Tom Jago, Executive Search Consultants at The Ward Group

Aligning Marketing and Advancement to Achieve the Best Results by Michael Stoner, Co-Founder and Co-Owner, mStoner

The Strategic Value of Social Listening by Liz Gross, CEO of Campus Sonar, and Kristen Manka-White, associate director of digital marketing in the Office of Strategic Marketing and Communications at Temple University

You Are Spending Too Much Time Writing Stories by Jamie Yates, Executive Director of Communications and Marketing, Gettysburg College and Carina Sitkus, Director of Communications and Content Strategy, Gettysburg College

Using Personalized Video to Enhance Recruitment by Cathy Toner, Director of Communication and Marketing, Villanova School of Business and Bill Haley, President, Allied Pixel

Houshmand’s Hazardous Hot Sauce –Turning up the Heat/Adding to Student Scholarships by The University Relations team from Rowan University

Human Connection and Your Prospective Students’ Online Journey by Mark Cunningham, EVP, Client Solutions and Strategy, Carnegie Dartlet and Allison Goodin, Director of Marketing and Communications, Cedar Crest College 

Human Connection and Your Prospective Students’ Online Journey by Mark Cunningham, EVP, Client Solutions and Strategy, Carnegie Dartlet and Allison Goodin, Director of Marketing and Communications, Cedar Crest College 

Digital Marketing in the Wake of Cambridge Analytica by Daniel Beck, Director of Marketing, Rose State College