In an effort to stave enrollment deadlines, the president of West Texas A&M University, Walter Wendler, is sending personalized videos to 3,000 students admitted to the university. Wendler recorded 3,000 videos, each 16 seconds to 19 seconds long, during the course of 200 hours. This Inside Higher Ed article details why West Texas A&M thinks this personalization to admitted students will reap dividends.