Anders Back, immediate past president of CUPRAP, appointed member of CASE

anders-back

Anders Back, immediate past president of CUPRAP, was recently appointed a member of the Council for Advancement and Support of Education (CASE) Commission on Communications and Marketing for a three-year term.

There are three CASE Commissions – Alumni Relations, Communications and Marketing, and Philanthropy – which support the creation and dissemination of knowledge in the advancement disciplines. The Commissions frame and direct research to examine and evaluate professional practices and to develop and monitor programs and services in the three disciplines to ensure that they reflect current knowledge, emerging issues and trends, and the highest ethical and professional standards.

They communicate regularly about their work and initiatives, first to the CASE Board and then to the district boards and conference planners. Among other duties, the Commission members are charged with:

  • Identifying and communicating emerging issues and trends affecting education and advancement;
  • Providing direction to CASE staff and volunteers regarding programs, projects and services;
  • Working toward the integration of the disciplines’ practices into a coherent whole in which the knowledge, skills, and philosophies of each are maximized for the benefit of CASE members;
  • Evaluating commission efforts and communicating accomplishments to CASE’s leadership and members;
  • Representing commissions at other CASE meetings (i.e., district meetings, CASE Summit planning committee), and actively participate in these meetings.

“As a member of both CUPRAP and CASE I am honored to be chosen as a member of the CASE Commission on Communications and Marketing,” Back said. “Both of these organizations uphold the highest standards of the communications profession and are dedicated to educating and supporting their members so that they can be highly effective communicators for their respective universities, colleges and schools.”

Back is currently the director of internal communications and publications at Harcum College. He served as director of communications at Montgomery County Community College for 12 years and held marketing/ communications positions at Philadelphia University and the University of Pennsylvania Medical Center.