Anticipating social media engagement? Read this first.

We’ve all been there– we think we constructed a post on social media that will garner a lot of attention, only to sit and wait and wait for no engagement. No shares, retweets or anything of the like. In addition to complicated algorithms that dictate post visibility, there are generational differences that account for why a post does well on one social media site and not on another. This Inside Higher Ed article examines this phenomenon.