When the COVID-19 pandemic hit colleges and universities in March, marketing and communications offices quickly pivoted to crisis communications. Most schools did well delivering communications to their students by creating special web pages, communicating opening plans, etc. Some schools went beyond this crisis focus and sought to add value to their marketing and communications with new projects. This Inside Higher Ed article provides compelling examples.
Web editing is a skill that should be cherished. These writing professionals know how to pare down complicated and long text so it makes sense and engages readers. That is why this Inside Higher Ed post makes the case for letting these professionals do their jobs– without critique.