2021 CUPPIE Awards

CUPRAP, College and University Public Relations and Associated Professionals, is proud to present the 14th annual CUPPIE Awards. Altogether, 357 entries were received from colleges, universities, agencies, and providers of private, specialized, and secondary education and accreditation. The entries covered work completed between December 1, 2019 and December 31, 2020, and in recognition of the pandemic, a special COVID-19 category was added. This year’s awards are being revealed in an all digital format, we have included links to showcase the winners.

We know winners will want to share the great news on social media and ask that #cuppies and #cuppies21 as well as @cuprap are included in Twitter and Facebook channels. Download a digital badge here.

CUPPIE COMMITTEE

  • Brian Kirschner, Middle States Commission on Higher Education, CUPRAP Treasurer/CUPPIE Co-Chair
  • Jacquelyn P. Muller. Grove City College, CUPRAP Board Members/CUPPIE Co-Chair
  • Tracy Jackson, Duquesne University, CUPPIE Committee Member

JUDGING

A tremendous thank you to all of our judges. Veteran judges who have been judging the CUPPIES for years were joined by a crop of newcomers. Our judges represented experts in the field of communications and included designers, writers, educators, corporate executives, and media professionals. And just like the rest of us, they were working in less than ideal conditions. THANK YOU!

Advertising
Audio – Agency or In-House, Digital Display – In-House, Outdoor – Agency, Outdoor – In-House, Print – Agency, Print – In-House, Video – Agency, and Video – In-House

  • Christine Baksi, Director, Media Relations, Dickinson College
  • Craig Layne, Assistant Director of Media Relations, Dickinson College

COVID-19
Communications Plan

  • AKCG – Public Relations Counselors, led by: Chris Lukach, Chief Executive Officer

Dashboard, Social Media, and Video                                  

  • Tony Dobies, Senior Director of Marketing at West Virginia University and Liz Gross, Founder and CEO, Campus Sonar

Print

  • Alan Janesch, Principal, Alan Janesch Communications
  • Victoria Kidd, Principal, Victoria Kidd Communications

Wild Card

  • Aloysius Butler & Clark Team, led by: Steve Merino, Chief Creative Officer, and Alexandra Parkowski, Account Supervisor

Electronic Media
E-Newsletters, Interactive Media, and Website – Redesign/Refresh

  • Neil Harner, Founder and CEO, Inverse Paradox

Feature Video

  • Alan Janesch, Principal, Alan Janesch Communications
  • Stephanie Shirley, Strategic Communications Specialist, Bennis Public Relations

Podcast and Virtual Event Video

  • Christine Baksi, Director, Media Relations, Dickinson College
  • Craig Layne, Assistant Director of Media Relations, Dickinson College

Social Media Campaign, Social Media Promotion Video, Standalone Post, and Website Feature

  • Tony Dobies, Senior Director of Marketing at West Virginia University
  • Liz Gross, Founder and CEO, Campus Sonar

Photography
Feature Photo and News/Event/Sports Photo

  • Dan Z. Johnson, Dan Z. Johnson Photography
  • Melissa Kelly, Melissa Kelly Photography

Print
Admissions Viewbooks – Agency or In-House

  • Alan Janesch, Principal, Alan Janesch Communications
  • Victoria Kidd, Principal, Victoria Kidd Communications

Advancement Communications – Agency or In-House, Covers, and Postcards – Agency or In-House

  • Karen Kelly, Director of Communications, OU Gallogly College of Engineering

Athletic Communications and Brochures – Agency or In-House

  • Justin Harbaugh, Art Director/Graphic Designer, Grove City College

Magazines – Agency and Magazines – In-House

  • Mike Bruckner, Former Vice President, Muhlenberg College

Public Relations and Marketing
Branding or Capital Campaigns, Public Relations Campaign, and Special Event Promotion

  • AKCG – Public Relations Counselors, led by: Chris Lukach, Chief Executive Officer

Wild Card

  • Aloysius Butler & Clark Team, led by: Steve Merino, Chief Creative Officer, and Alexandra Parkowski, Account Supervisor

Writing
Blog Writing and Short-Form Story

  • Kevin Kaufman, Director of Communications, Cheltenham School District

Long-Form Story (more than 1,000 words)

  • Barbara J. Marshall, Barbara Marshall Ink

And the CUPPIE goes to …


Advertising
Audio – Agency or In-House 
Gold Award: Eastern University, ‘Because’ Spotify AdListen
Silver Award: Eastern University, ‘Winter’ Spotify AdListen
Bronze Award: Eastern University, Counseling Spotify AdListen
Honorable Mention: Rider University, Lifting BarriersListen
  
Digital Display – In-House 
Gold Award: Philadelphia College of Osteopathic Medicine, PCOM Brand Awareness – PsychologyView
Silver Award: Eastern University, Data Science Display AdsView
  
Outdoor – Agency 
Gold Award: Philadelphia College of Osteopathic Medicine, PCOM PA & GA Billboard – “Fueled by Humanity”View
Silver Award: Aloysius Butler & Clark, Proven ValueView
  
Outdoor – In-House 
Gold Award: Eastern University, Train Ride Options RailcardView
Silver Award: Eastern University, School Nurse Certification RailcardView
Bronze Award: Eastern University, Teachers Keep Growing BillboardView
Honorable Mention: Manor College, You Belong HereView
  
Print – Agency 
Gold Award: Rider University, BillboardView
  
Print – In-House 
Gold Award: Rider University, Lifting BarriersView
  
Video – Agency 
Gold Award: Rider University, Free To RoamWatch
Silver Award: Allied Pixel, Neumann University “NU You”Watch
Silver Award: Manor College, You Belong HereWatch
Bronze Award: Allied Pixel, Neumann University – MS AccountingWatch
Honorable Mention: Bloomsburg University, Bloomsburg University 15 and 30 Second AdsWatch
  
Video – In-House 
Gold Award: Eastern University, Born for MoreWatch
Silver Award: Eastern University, Top 5 Reasons Students Choose EasternWatch
Bronze Award: Eastern University, Philly StrongWatch
Honorable Mention: Duquesne University, Duquesne’s Brand RefreshWatch
  
COVID-19
Communications Plan 
Gold Award: Edinboro University, BORO CARES – Edinboro University Fall 2020 Return PlanView
Silver Award: Temple University Office of International Affairs, Education Abroad Virtual Front DeskView
  
Dashboard 
Gold Award: Rider University, Website DashboardView
Silver Award: Edinboro University, Edinboro University COVID-19 Online ResourcesView
  
Print 
Gold Award: Juniata College, Peer2Peer COVID-19 MessagingView
Silver Award: Philadelphia College of Osteopathic Medicine, Book: PCOM Heroes of the Front LinesView
Silver Award: Rider University, Campus SignsView
Bronze Award: Albright College, The Albright Reporter – The Pandemic 2020 IssueView
Honorable Mention: Bucknell University, The COVID PivotView
Honorable Mention: Franklin & Marshall College, Bridging the Miles to WuhanView
  
Social Media 
Gold Award: Franklin & Marshall College, COVID ClipsView
Silver Award: Rider University, Social MediaView
Bronze Award: Franklin & Marshall College, Blue Chairs Social DistancingView
Honorable Mention: Villanova University, VU COVID Social MediaView
  
Video 
Gold Award: Bucknell University, Why Are We Here?Watch
Gold Award: Eastern University, Beaker’s COVID-19 Safety Protocol DemonstrationWatch
Silver Award: Juniata College, We’re all in this togetherWatch
Bronze Award: Duquesne University, Covid-19 Awareness VideosWatch
Bronze Award: Philadelphia College of Osteopathic Medicine, “A Message of Thanks” PCOM President and CEO Jay Feldstein, DO ‘81Watch
Honorable Mention: Duquesne University, Be BraveWatch
  
Wild Card 
Gold Award: St. Lawrence University, COVID-19 Public Health CampaignView
Silver Award: University of Pittsburgh and Ologie, Power of PittWatch
Bronze Award: Drexel College of Engineering, Commencement WebsiteView
Honorable Mention: Pennsylvania College of Art & Design, PCA&D Virtual ExhibitionView
Honorable Mention: Rowan University, Rowan University’s COVID-19 signageView
  
Electronic Media
E-Newsletters 
Gold Award: Widener University, Widener InsiderView
Silver Award: Bloomsburg University, Bloomsburg University’s The Week Ahead and OnwardView
Silver Award: Duquesne University, DU TimesView
Bronze Award: Beacon College, “Lighting the Path”View
Bronze Award: Montgomery County Community College, President’s ReportView
Honorable Mention: Drexel College of Engineering, College of Engineering NewsView
  
Feature Video 
Gold Award: Gettysburg College, Light of MineWatch
Silver Award: Eastern University, Eastern University Dorm TourWatch
Bronze Award: Eastern University, Ameera | School CounselingWatch
Honorable Mention: Eastern University, Eastern University Fine and Performing ArtsWatch
  
Interactive Media 
Gold Award: Bucknell University, Bucknell University Media Booklet: Leading the ConversationView
Silver Award: Temple University Office of International Affairs, Global Programs Dual Bachelor’s Master’s Degree 2020 BrochureView
Bronze Award: Philadelphia College of Osteopathic Medicine, 360° Video: Look Inside PCOMWatch
Honorable Mention: Rider University, Lifting Barriers VideoWatch
  
Podcast 
Gold Award: Gettysburg College, Conversations Beneath the Cupola Podcast LaunchListen
Silver Award: University of Pennsylvania Graduate School of Education, Research Minutes Podcast COVID-19 Discussion seriesListen
  
Social Media Campaign 
Gold Award, University of Pittsburgh, #PittGrad20View
Silver Award: Philadelphia College of Osteopathic Medicine, “Pass the Stethoscope” for Women in Medicine MonthView
Bronze Award: Villanova University, VU Social Media PostsView
Honorable Mention: Seton Hill University, I Love the HillView
  
Social Media Promotion Video 
Gold Award: Eastern University, ‘Rooted’ Magazine PromoWatch
Silver Award: Gettysburg College, Message to Our SeniorsWatch
Bronze Award: Duquesne University School of Nursing, Michael MinnockWatch
Honorable Mention: Eastern University, ‘Light’ Magazine PromoWatch
  
Standalone Post 
Gold Award: Widener University, Widener University: Pride (Drive) ByWatch
Silver Award: Eastern University, Lonely BeakerWatch
Bronze Award: Grove City College, Grove City College – Narnia SeriesView
Honorable Mention: Duquesne University School of Nursing, Duquesne University School of Nursing – Levi Collier-Hezel postView
  
Virtual Event Video 
Gold Award: Penn State New Kensington, Virtual Groundbreaking Event – Digital Foundry at New KensingtonWatch
Silver Award: Manor College, An Evening With Manor – 2020 Virtual GalaWatch
Bronze Award: Penn State Hazleton, Penn State Hazleton Practical Nursing Commencement 2020Watch
Honorable Mention: Swarthmore College, Commencement 2020 – Swarthmore CollegeWatch
  
Website – Redesign/Refresh 
Gold Award: Eastern University, Templeton Honors College WebsiteView
Gold Award: Moore College of Art & Design, The New Moore.eduView
Gold Award: Rider University, Website RedesignView
Silver Award: Juniata College, Juniata Magazine WebsiteView
Bronze Award: Bloomsburg University, Bloomsburg University Admissions MicrositeView
Bronze Award: Bloomsburg University, Bloomsburg University Athletics Website RefreshView
Honorable Mention: Misericordia University, Misericordia University Website RedesignView
  
Website Feature 
Gold Award: Pennsylvania College of Art & Design, PCA&D Senior Show 2020View
Silver Award: Drexel University, Inventive Solutions, Diverse Voices: Drexel University’s President Report 2020View
Bronze Award: Muhlenberg College, Muhlenberg College Digital ViewbookView
Honorable Mention: Drexel College of Engineering, Wicked Good FacultyView
  
Photography
Feature Photo 
Gold Award: Eastern University, Dance and DiscoveryView
Gold Award: Swarthmore College, Outdoor ClassroomView
Silver Award: Eastern University, New Perspectives on General EducationView
Bronze Award: Swarthmore College, OrientationView
Honorable Mention: Eastern University, Campus StrollView
Honorable Mention: Juniata College, Butterflies Represent Lives Lost as a Powerful Visual CommemorationView
Honorable Mention: Swarthmore College, COVID portraitsView
Honorable Mention: Swarthmore College, Move-InView
  
News/Event/Sports Photo 
Gold Award: Swarthmore College, Commencement 2020View
Silver Award: Kutztown University, Stand Up, Stand TogetherView
Silver Award: Kutztown University, Acts of KindnessView
Silver Award: Rider University, Basketball PhotoView
Silver Award: Swarthmore College, WaveView
Bronze Award: Eastern University, Eastern EsportsView
Honorable Mention: Kutztown University, Dance Theatre of HarlemView
  
Print
Admissions Viewbooks – Agency or In-House 
Gold Award: Muhlenberg College, Muhlenberg College ViewbookView
Silver Award: York College of Pennsylvania, YORKView
Bronze Award: Eastern University, Undergraduate ViewbookView
Bronze Award: Edinboro University, Edinboro University ViewbookView
Honorable Mention: Rider University, ViewbookView
  
Advancement Communications – Agency or In-House 
Gold Award: Albright College, Donor Impact ReportView
Silver Award: Ursinus College, Ursinus College Annual Report and Campaign Impact PieceView
Bronze Award: Widener University, Widener University Video Card & E-Mail In-HouseView
Honorable Mention: Pennsylvania College of Technology, Pennsylvania College of Technology 2019-20 Impact Report: Essential InvestmentsView
  
Athletic Communications 
Gold Award: Franklin & Marshall College, Athletics & Excellence ReportView
Silver Award: Edinboro University, Edinboro University Athletics Fund DriveView
  
Brochures – Agency or In-House 
Gold Award: Bloomsburg University, Bloomsburg University Accepted PackageView
Silver Award: Bloomsburg University, Bloomsburg University Parent Field GuideView
Silver Award: Eastern University, Undergraduate Mini Values BrochureView
Silver Award: Franklin & Marshall College, The Franklin & Marshall Fund MailerView
Bronze Award: Eastern University, Academics BookletView
Bronze Award: Muhlenberg College, Explore MuhlenbergView
Honorable Mention: Eastern University, Faith, Reason, and Justice BrochureView
Honorable Mention: Villanova School of Business, Inspiring Minds Faculty Research Brochure 2020View
Honorable Mention: Widener University, Making the Case for Private Education: Widener’s 2020 Value ZineView
  
Covers 
Gold Award: Eastern University, ‘Reset’ Magazine CoverView
Silver Award: Temple University Office of International Affairs, International Insight 2020 Issue CoverView
Silver Award: York College of Pennsylvania, COVID-19View
Bronze Award: Swarthmore College, Black Excellence – Winter 2020View
Honorable Mention: Eastern University, ‘Light’ Magazine CoverView
  
Magazines – Agency 
Gold Award: Edinboro University, The BORO Spring 2020: The FightersView
Silver Award: Villanova School of Business, Villanova Business Fall 2020 MagazineView
  
Magazines – In-House 
Gold Award: Grove City College, the GeDUNK March 2020View
Silver Award: Eastern University, Eastern Magazine: ‘Rooted’View
Silver Award: Muhlenberg College, Summer 2020 Muhlenberg MagazineView
Bronze Award: Bloomsburg University, Bloomsburg: The University Magazine Winter 2020View
Bronze Award: Eastern University, Eastern Magazine: ‘Reset’View
Bronze Award: Eastern University, Eastern Magazine: ‘Light’View
Bronze Award: Pennsylvania College of Technology, Penn College Magazine Fall 2020View
Bronze Award: Saint Elizabeth University, Saint Elizabeth University MagazineView
Honorable Mention: Duquesne University School of Nursing, Duquesne University School of Nursing Magazine 2020View
Honorable Mention: Temple University Office of International Affairs, International Insight 2020 IssueView
Honorable Mention: Rider University, Fall 2020 MagazineView
Honorable Mention: Swarthmore College, Winter 2020 Black Excellence – Swarthmore BulletinView
Honorable Mention: Thiel College, The Bell – Digital DestinationView
  
Postcards – Agency or In-House 
Gold Award, Eastern University, Explore Eastern InvitationView
Silver Award: Eastern University, How Do I Apply?View
Bronze Award: Bloomsburg University, Bloomsburg University Student Affairs PostcardsView
Honorable Mention: Widener University, Widener Admissions Early Action Postcard In-HouseView
  
Public Relations and Marketing
Branding or Capital Campaigns 
Gold Award: Moore College of Art & Design, The World Needs Moore: Moore College of Art & Design’s 2020–2021 Brand CampaignWatch
Silver Award: Swarthmore College, Black ExcellenceView
Bronze Award: Rider University, BrandingView
Honorable Mention: Rider University, WebsiteView
  
Public Relations Campaign 
Gold Award: Rowan University, Addressing mental health on campus: Rowan’s response to a local and national crisisView
Silver Award: Aloysius Butler & Clark, Aloysius Butler & Clark/Widener University National PR CampaignView
Silver Award: Educational Commission for Foreign Medical Graduates, Save Duration of Status CampaignView
Bronze Award: Gettysburg College, Supporting our President’s first year in 2019-2020View
Honorable Mention: Saint Elizabeth University, College of Saint Elizabeth Becomes Saint Elizabeth UniversityWatch
  
Special Event Promotion 
Gold Award: Franklin & Marshall College, More Than: F&M’s Day of GivingView
Silver Award: Temple University Office of International Affairs, #YouAreWelcomeHere Week Online 2020Watch
Bronze Award: Gettysburg College, Senior CelebrationWatch
Bronze Award: Ursinus College, Ursinus College 2020 Admitted Students ExperienceView
Honorable Mention: Gettysburg College, Virtual Yield & Get Acquainted Day Pivot PlanView
  
Wild Card
Gold Award: Swarthmore College, Primal ScreamWatch
Silver Award: Ursinus College, Ursinus College 2020 Admitted Students Experience (copy)View
Bronze Award: Muhlenberg College, A Community EffortView
Bronze Award: Pennsylvania College of Technology, Wildcats Give Thanks for UPMC FieldWatch
Honorable Mention: Eastern University, Eastern University Christmas Card 2020Watch
  
Writing
Blog Writing 
Gold Award: Drexel University, How COVID-19 Disrupted Supply ChainsView
Silver Award: Drexel University, Q+A: Take ‘Me’ Out to the Ballgame — How FOX Sports Is Filling Stadiums with Virtual Fans During the PandemicView
Silver Award: Pennsylvania College of Art & Design, PCA&D Faculty: AR into ActivismView
Bronze Award: Drexel University, Q+A: Natural Hair Discrimination Is Race DiscriminationView
Honorable Mention: Duquesne University, Duquesne University Nursing@Duquesne BlogView
  
Long-Form Story (more than 1,000 words) 
Gold Award: Pennsylvania College of Technology, Making MakersView
Silver Award: Swarthmore College, Empathy & ExplorationView
Silver Award: Widener University. Reframing Conversations on Criminal Justice by Stepping Inside Prison ClassroomsView
Bronze Award: Gettysburg College, Don’t Cheer for Us; March with UsView
Bronze Award: Muhlenberg College, A Community EffortView
Honorable Mention: Bloomsburg University, Mover of ObstaclesView
Honorable Mention: Widener University, Widener University: Gottahava Wawa… in Your Business ClassView
  
Short-Form Story (less than 1,000 words) 
Gold Award: Muhlenberg College, Inside Marti’s HeadView
Silver Award: Swarthmore College, Honing Their CraftView
Bronze Award: Gettysburg College, Economics Prof. Rimvydas Baltaduonis helps pass internet voting in Lithuania, urges U.S. to consider alternate voting optionsView
Bronze Award: Ursinus College, Remembering Aidan Inteso ’24View
Bronze Award: Widener University, A Bird’s-Eye View of Summer Research: Students Test Detergents to Save Wildlife Affected by Oil SpillsView
Bronze Award: York College of Pennsylvania, Zac TrackView
Honorable Mention: Moore College of Art & Design, When Your Bedroom Becomes Your Office: Moore Employees Discuss Telecommuting Challenges and JoysView