2022 CUPPIE Awards
CUPRAP, College and University Public Relations and Associated Professionals, is proud to present the 15th annual CUPPIE Awards. Altogether, 333 entries were received from colleges, universities, agencies, and providers of private, specialized and secondary education. Judges represented experts in the field of communications and included designers, writers, educators, corporate executives and media professionals.
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CUPPIE COMMITTEE
- Brian Kirschner, Senior Director, Communications and Public Relations, Middle States Commission on Higher Education (Chair)
- Tracy Jackson, Director of Marketing, Duquesne University
- Bridget Goldhahn, Communications Director, CPRE, University of Pennsylvania Graduate School of Education
- Elizabeth Hanson, Executive Director, CUPRAP, Marketing Consultant, E. Hanson Unlimited
JUDGES
COVID-19
COMMUNICATIONS PLAN: AKCG “ Public Relations Counselors, led by: Chris Lukach, Chief Executive Officer
PRINT: Karen Kelly, Director of Communications, OU Gallogly College of Engineering
SOCIAL MEDIA: Katlin Swisher, Strategist, Campus Sonar, Rebecca Stapley, Senior Strategist, Campus Sonar
VIDEO: Renee Cree, Director of Communications, NBOME; Rebecca Stapley, Senior Strategist, Campus Sonar
WILD CARD: Aloysius Butler & Clark Team, led by: Steve Merino, Chief Creative Officer, and Alexandra Parkowski, Account Supervisor
Digital Media
AUDIO (RADIO/PODCAST): Craig Layne, Assistant Director of Media Relations, Dickinson College
E-NEWSLETTERS & INTERACTIVE MEDIA: Neil Harner, Founder and CEO, Inverse Paradox
LONG-FORM AND SHORT-FORM WEB VIDEO: Stephanie Shirley, Strategic Communications Specialist, Bennis Public Relations (short-form only); Alan Janesch, Principal, Alan Janesch Communications; Jenna Pizzi, Senior Communications Associate, JP Morgan Chase & Co.
SOCIAL MEDIA CAMPAIGN, STANDALONE POST, WEBSITE FEATURE: Rebecca Stapley, Senior Strategist, Campus Sonar; Katlin Swisher, Strategist, Campus Sonar
SOCIAL MEDIA VIDEO “ SHORT FORM:
Renee Cree, Director of Communications, NBOME; Rebecca Stapley, Senior Strategist, Campus Sonar
WEBSITE REDESIGN/REFRESH: Neil Harner,
Founder and CEO, Inverse Paradox
Marketing/Advertising
BRANDING CAMPAIGN: AKCG “ Public Relations Counselors, led by: Chris Lukach, Chief Executive Officer
DIGITAL ADVERTISING, OUTDOOR, PRINT: Craig Layne, Assistant Director of Media Relations, Dickinson College
Outreach
ADMISSIONS VIEWBOOKS: Christine Baksi, Director, Media Relations, Dickinson College; Craig Layne, Assistant Director of Media Relations, Dickinson College
ADVANCEMENT COMMUNICATIONS: Karen Kelly, Director of Communications, OU; Gallogly College of Engineering
ATHLETIC COMMUNICATIONS: Rebecca Stapley, Senior Strategist, Campus Sonar; Renee Cree, Director of Communications, NBOME
CAPITAL CAMPAIGN: AKCG “ Public Relations Counselors, led by: Chris Lukach, Chief Executive Officer
COVERS: Karen Kelly, Director of Communications, OU Gallogly College of Engineering
MAGAZINES “ AGENCY AND IN-HOUSE:
Mike Bruckner, Former Vice President, Muhlenberg College ; Renee Cree, Director of Communications, NBOME
Photography
NEWS/EVENT/SPORTS AND FEATURE PHOTOS: Dan Z. Johnson, Dan Z. Johnson Photography Melissa Kelly, Melissa Kelly Photography
BROCHURES: Christine Baksi, Director, Media Relations, Dickinson College; Craig Layne, Assistant Director of Media Relations, Dickinson College
POSTCARDS: Karen Kelly, Director of Communications, OU Gallogly College of Engineering
POSTERS: Renee Cree, Director of Communications, NBOME Public Relations and Communications
Public Relations and Communications
PUBLIC RELATIONS AND COMMUNICATIONS AND SPECIAL/VIRTUAL EVENTS
AKCG “ Public Relations Counselors, led by: Chris Lukach, Chief Executive Officer
Writing
BLOG WRITING AND SHORT FORM STORIES: Kevin Kaufman, Director of Communications, Cheltenham School District
LONG FORM STORIES: Barbara J. Marshall, Barbara Marshall Ink
Wild Card
Aloysius Butler & Clark Team, led by: Steve Merino, Chief Creative Officer, and Alexandra Parkowski, Account Supervisor
And the CUPPIE goes to ¦
COVID-19
COMMUNICATIONS PLAN
GOLD
Dragons Taking Care of Dragons: A Communications Plan Dedicated to Keeping the Drexel University Community Safe
SILVER
Susquehanna University Susquehanna University Covid Communications 2021
GOLD
Bucknell University
SILVER
Muhlenberg College
The Silent Second Pandemic
BRONZE
Gettysburg College
Changing Spaces
HONORABLE MENTION
Muhlenberg College Writing the Pandemic Playbook
SOCIAL MEDIA
GOLD
Seton Hill University
Seton Hill Looks Forward
SILVER
Susquehanna University
A Strong Case to be Vaccinated
Thiel College
Make it to May
VIDEO
GOLD
Shippensburg University
Live from Luhrs
SILVER
Bucknell University
Because of You Bucknell: Employee Appreciation Video
BRONZE
Shippensburg University
Vaccination & Open House Video Campaigns
HONORABLE MENTION
Susquehanna University
Music Made it Happen
WILD CARD
GOLD
Gettysburg College
Special Orange Stoles of Gratitude
SILVER
Hood College
Hood Proud Article
BRONZE
Hood College
Spring ™21 Magazine Cover
Gettysburg College
Commencement Address & Charge for the Class of 2021
DIGITAL
AUDIO (RADIO/PODCAST)
GOLD
Gettysburg College
Being Your Authentic Self with Carson Kressley ™91
SILVER
Montgomery County Community College
Montco on the Move Podcast
BRONZE
Philadelphia College of Osteopathic Medicine
PCOM Perspectives Podcast
E-NEWSLETTERS
GOLD
Eastern University
Palmer Seminary News & Notes
SILVER
Widener University
Widener Insider
St. Joseph ™s Prep
Sacred Journeys: The 2021 President ™s Report
BRONZE
Kutztown University Foundation
HONORABLE MENTION
Manor College
ManorNow Email Newsletter
INTERACTIVE MEDIA
GOLD
Bucknell University
Bucknell University Media Booklet: Leading the Conversation
SILVER
Bucknell University
Bucknell University: Freeman College of Management Founding Donors Interactive Experience
BRONZE
Salus University
Becoming a Healthcare Provider is Hard
LONG-FORM WEB VIDEO
GOLD
Rowan University
Rowan Engineering Alumni Fly Drone Swarms Around The World.
SILVER
Rider University
Rider University “Newcombe Video
BRONZE
Bloomsburg University
Professional U “ Brandon Gill ™21
HONORABLE MENTION
Susquehanna University Susquehanna Remembers Sept. 11, 2001
SHORT-FORM WEB VIDEO
GOLD
Montgomery County Community College
Mustang Mentality
SILVER
Pennsylvania College of Technology
Pathways
BRONZE
Drexel University
Moving Forward Together: A Message of Hope for the Drexel Community
HONORABLE MENTION
Eastern University
Greatest Adversary
SOCIAL MEDIA CAMPAIGN
GOLD
Moore College of Art
Meet Your Major
Aloysius Butler & Clark
University of Delaware College of Arts & Sciences “ Social Media
SILVER
Kutztown University Foundation
Go, Bears, Go!
Aloysius Butler & Clark
Delaware Technical Community College TikTok Assets
HONORABLE MENTION
Manor College
#ManorStrong Day of Giving
SOCIAL MEDIA VIDEO SHORT FORM
GOLD
Bucks County Community College
Don ™t Talk to Me
SILVER
Eastern University
œFlex Magazine Release Video
BRONZE
Swarthmore College
TikTok Housing Video
HONORABLE MENTION
Eastern University
œForward Magazine Release Video
STANDALONE POST
GOLD
Bucknell University
Bucknell University Dorm Room TikTok
SILVER
Eastern University
2021 President ™s Christmas Card Video
BRONZE
Susquehanna University
Waiting for Spring Semester to Start Like ¦
HONORABLE MENTION
Edinboro University of Pennsylvania
Winter at Edinboro
WEBSITE “ REDESIGN/REFRESH
GOLD
St. Lawrence University
St. Lawrence University Website Redesign
Edinboro University of Pennsylvania
Edinboro.edu
SILVER
Kutztown University Foundation
Together, We ™re Golden: The Campaign for Kutztown University
BRONZE
Shippensburg University 150th Anniversary Celebration Website
Ursinus College
Ursinus College News Hub/Digital Ursinus Magazine
HONORABLE MENTION
Wilkes University
Wilkes University Website Redesign
WEBSITE FEATURE
GOLD
Muhlenberg College
Behind the Music
SILVER
Drexel University
Dragon Discoveries Website
Pennsylvania College of Art & Design
2021 Senior Show
BRONZE
Ursinus College
Starting the College Search
HONORABLE MENTION
Ursinus College
Two Peas in a Podcast
MARKETING/ADVERTISING
BRANDING CAMPAIGN
GOLD
Drexel University
Drexel University: Ambition Can ™t Wait Awareness Campaign
SILVER
Pennsylvania College of Art & Design
Rebranding an Art & Design College
BRONZE
Aloysius Butler & Clark
Williamson College of the Trades “ Branding Campaign
Rowan University
Rowan University “ Unstoppable
HONORABLE MENTION
Philadelphia College of Osteopathic Medicine
Philadelphia College of Osteopathic Medicine PCOM Brand Awareness Campaign
DIGITAL ADVERTISING
GOLD
Duquesne University
Duquesne University Fall Image Campaign 2021
SILVER
Philadelphia College of Osteopathic Medicine
PCOM Brand Awareness Digital Ads
BRONZE
Philadelphia College of Osteopathic Medicine
PCOM Brand Awareness OTT
HONORABLE MENTION
Eastern University
Scholarship Facebook Ads
OUTDOOR
GOLD
Eastern University
We
SILVER
Saint Elizabeth University
Saint Elizabeth University Open House
BRONZE
Juniata College
Hard to Say. Easy to Love.
HONORABLE MENTION
Philadelphia College of Osteopathic Medicine
PCOM Brand Awareness Campaign
GOLD
Widener University
Widener University 2021-222 Admit Box
SILVER
Aloysius Butler & Clark
Williamson College of the Trades “ Brand Print
OUTREACH
ADMISSIONS VIEWBOOKS
GOLD
Pennsylvania College of Art & Design
PCA&D Viewbook
SILVER
Swarthmore College
Swarthmore Viewbook
BRONZE
Bucknell University
Bucknell University 2021 Viewbook
HONORABLE MENTION
Duquesne University
Make Your Connections “ Duquesne University Viewbook
ADVANCEMENT COMMUNICATIONS
GOLD
Moore College of Art & Design
Moore College of Art & Design 2021 Visionary Woman Awards Video
SILVER
Swarthmore College
Thanksgiving Greeting Card and Recipe for Leadership Donors
BRONZE
The POGIL Project
Ripple Effects: Transforming Education One Classroom at a Time
HONORABLE MENTION
Villanova University School of Business
Moran Center for Global Leadership Annual Review 2020-2021
ATHLETIC COMMUNICATIONS
GOLD
Eastern University
Football Announcements
CAPITAL CAMPAIGN
GOLD
Eastern University
Wonder and Beauty Capital Campaign
SILVER
Ursinus College
Promises Kept Campaign Impact Video & Booklet
BRONZE
St. Lawrence University
Campaign Impact Report “ St. Lawrence University
HONORABLE MENTION
Moore College of Art & Design
ImagineMoore Campaign Celebration Videos
COVERS
GOLD
Eastern University
œFlex Magazine Cover
SILVER
Swarthmore College
Bulletin Spring 2021 Cover and Bulletin Fall 21 Cover
BRONZE
Rider University
Rider University “ Spring 2021 Magazine Cover
HONORABLE MENTION
Eastern University
Majors Book Cover
MAGAZINES “ AGENCY
GOLD
Edinboro University of Pennsylvania
The Boro Fall 2021: The Catalysts
SILVER
Juniata College
BELIEVE: The Campaign for Juniata College “ Impact Report
BRONZE
Edinboro University of Pennsylvania
The Boro Spring 2021: The Transformers
MAGAZINES “ IN-HOUSE
GOLD
Eastern University
Eastern Magazine, Fall 2021: Flex
SILVER
St. Lawrence University
St. Lawrence Magazine
BRONZE
Rider University
Rider University “ Fall 2021 Magazine
HONORABLE MENTION
Grove City College
the GeDUNK “ March 2021 (Meanwhile…)
PHOTOGRAPHY
FEATURE PHOTO
GOLD
Swarthmore College
New Construction
SILVER
Swarthmore College
Move in Day
Swarthmore College
A Window to Peace
BRONZE
Eastern University
Mental Growth & Flexibility
Eastern University
Modern Flex
HONORABLE MENTION
Eastern University
Graceful Flex
NEWS/EVENT/SPORTS PHOTO
GOLD
Swarthmore College
Soccer Leap
SILVER
Swarthmore College
First Collection
Rider University
Rider University “ Sports Track Photo
BRONZE
Swarthmore College
Proud Goodbye
HONORABLE MENTION
Shippensburg University
Fire Art
Bloomsburg University
Liftoff
PRINT
BROCHURES
GOLD
Gettysburg College
First-Year Seminar Brochure
SILVER
Albright College
Center for the Arts Season Brochure
BRONZE
Villanova University
Become boundless
HONORABLE MENTION
Pennsylvania College of Art & Design
Acceptance Interactive Mailer
POSTCARDS
GOLD
Manor College
Spotlight Series
SILVER
Eastern University
Eastern Core Values Postcards
BRONZE
Saint Elizabeth University
Saint Elizabeth University Social Mobility Post Cards
POSTERS
GOLD
Pennsylvania College of Art & Design
Prospective Student Poster
SILVER
Widener University
Widener Student Life ™s Recreational œNook Wallpaper ” We ™re. All. Widener.
PUBLIC RELATIONS AND COMMUNICATIONS
PUBLIC RELATIONS CAMPAIGN
GOLD
Arcadia University
Arcadia University Women ™s Ice Hockey Coach Kelsey Koelzer
SILVER
Bucknell University
Branding Admissions Innovation: The Bucknell Virtual Experience
BRONZE
Widener University
Promoting Widener University in the Chester Community
SPECIAL EVENTS/VIRTUAL EVENTS
GOLD
Drexel University
Commencement from the Couch: Drexel University ™s 2021 Virtual Commencement Event
SILVER
St. Joseph ™s Prep
Meet Mr. Marinacci
BRONZE
Swarthmore College
Virtual Commencement 2021
Manor College
Virtual Gala 2021
Rowan University
A First for New Jersey: Rowan to Establish School of Veterinary Medicine
HONORABLE MENTION
Aloysius Butler & Clark
University of the Sciences “ 200th Anniversary Videos
Swarthmore College
Virtual Reunion Celebration
Saint Elizabeth University
Communications Plan “ Gary B. Crosby, Ph.D. Inauguration
WRITING
BLOG WRITING
GOLD
Drexel University
Could an 80-year-Old Drug Cure Alzheimer ™s Disease?
SILVER
Pennsylvania College of Art & Design
Peacocks Leveling Up: Introducing PCA&D ™s Esports Team
Drexel University
Q+A: Could Baseball Be Headed for Its First Labor Stoppage Since the Season- Ending Strike of 1994?
BRONZE
Drexel University
Remote Employees Benefit from Shared Responsibility, But Leaders Resist Empowering Virtual Teams
HONORABLE MENTION
Eastern University Tips for Success as a Student Athlete
LONG-FORM STORY
GOLD
Muhlenberg College
Representation Matters
SILVER
Swarthmore College
Winging it
Gettysburg College
Walking the Talk
BRONZE
Muhlenberg College
Behind the Music
HONORABLE MENTION
Ursinus College
(un)Finished Business from Ursinus Magazine, Fall 2021 Edition
Swarthmore College
In Deep
Gettysburg College
The Ring that Brings People Together
Widener University
Widener University “ A 200-Year Legacy: Names and Philosophies Change, But the Core of Widener Remains Steadfast
SHORT-FORM STORY
GOLD
Widener University
10 Things that Made 2021 a Year to Remember
SILVER
The Lawrenceville School
Clued In
BRONZE
Widener University
Widener University “ Up, Up, and Away: Business Students Launch Careers ¦ Literally
Duquesne University
œReflections on the Pandemic student-written piece
Eastern University
Moving Forward When You Feel Stuck in Your Career
Juniata College
Critical Thinking Skills Vital for Alum on Pandemic ™s Frontline
Pennsylvania College of Art & Design
PCA&D ™s Unveiling of Art Heals, with Artist in Residence Jennifer Quigley, Set for June First Friday
HONORABLE MENTION
Swarthmore College
Honors Program Adapts and Thrives in Virtual Environment
Widener University
Before He Was Mr. President, He Was Professor Biden to His Widener Law Students
Muhlenberg College
Growing Careers
WILD CARD
GOLD
Rider University
Rider University “ Fall 2021 Magazine Illustration
SILVER
Susquehanna University
Benny Emojis for Digital and Print
BRONZE
Eastern University
The Adventures of Beaker: Race Day Comic
HONORABLE MENTION
Widener University
Widener University 2021-2022 Admit Box
Montgomery County Community College
A Walk Down Memory Lane “ History of the College