The new year was off to an uncertain start with the unrest at the Capitol. The upcoming Inauguration is also proving to be tense. With so much uncertainty around, how do you manage it on your social media pages? And what if there is an on campus incident? This Inside Higher Ed article relays the importance of maintaining transparency, consistency, information, and making people feel heard in unusual times.
What keeps marketers awake at night? Operating in a vacuum, without the support of admissions, faculty, and higher education administration is one of the biggest causes of worry and frustration for higher education marketers. Operating in these “silos” can have a detrimental effect on more than marketing, though, as this American Marketing Association article explains.