Much of the communication from higher education marketing offices during the past year and a half has been centered around COVID-19. With the virus slowly taking a backseat in the news, the rest of summer should be used to prepare for other newsworthy areas communications offices may need to respond to in the 21-22 year. This Inside Higher Ed article details important areas where plan preparation is needed.

The higher education industry has been under fire in recent years. Lack of diversity, cost, free speech– these are just a few of the issues that have lessened the public’s view of colleges and universities. To save higher education, this Inside Higher Ed article delves into the importance of strategic storytelling to showcase the admirable things that happen at these institutions– and to aid in changing the public’s perception of them.