Board member Joseph Master recently talked to Thought Feeder for their podcast. He discussed spotting new opportunities when you peer “over the fence” and addressed horizontals that cut across verticals, and the joys of external validation in this entertaining and informative interview.

For years in higher education, marketing professionals have been told to “tell the story” of institutions better.  Higher education administration is now beginning to understand that maybe storytelling is not the problem at all, but instead enrollment issues have more to do with flexibility, innovation, and programming, as Volt explains.