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Our upcoming Spring Professional Development Conference will be held from March 13-15 in Lancaster, PA. This is the second year we will be holding our conference there, in the city that made Expedia’s list of “best staycation” destinations. Check out the article from PennLive about the top spots, including Lancaster. And make plans to join us there in March.

Email has been and remains a critical channel for higher education. The challenge, though, is getting an audience to open and then click through emails. All types of tricks have been employed to increase clicks, but this Inside Higher Ed article suggests that instead of obsessing about the click through rate, try to focus on improving content.