CUPRAP speaker pens article about strategic institutional storytelling

Randell Kennedy, president of Academy Communications and speaker at our 2016 Spring Professional Development Conference, penned an article in the latest issue of the Public Relations Society of America’s monthly publication PRSA Tactics that focuses on best practices in education communication.

The October edition titled “Making the Grade” includes Kennedy’s article, Academic Vision: Serving Campus Leadership as an Effective Communicator. It offers insights on how college and university communications professionals can work more effectively with their presidents to tell their most strategic institutional stories.