Developing a social media consortium

Joe Master, assistant vice president of marketing and digital strategy at Drexel University and CUPRAP board member, was left in a lurch in the summer of 2020 when the school’s social media manager moved to another post. In the heat of turmoil nationwide– a pandemic, riots– the post was more critical than ever. Master devised not filling the vacated position, but instead creating a social media consortium. He explains its inception– and why it works– in this Volt article.