Empowering your team in a top-down environment

University communicators are essential. They find the stories, solve problems and articulate institution messages in prolific ways. The work can be exhausting, especially when constantly battling a top-down environment. Joseph Master, CUPRAP board member and executive director of marketing and digital strategy at Drexel University, explains how to empower bottom-up staff in a top-down world in this Inside Higher Education piece.