News

  • October 17, 2017 @ 10:16PM

    Submit your entries for the 2018 CUPPIE Awards

    We are now accepting entries for the 2018 CUPPIE Awards. Submit your entries here for the 11th annual awards through Friday, December 8, 2017, in the categories listed below: DIVISION ONE – ADVERTISING CATEGORIES Produced in-house: TV, Outdoor, Online media, Radio, Print Produced by an agency: TV, Outdoor, Online...

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  • October 17, 2017 @ 10:12PM

    CUPRAP speaker pens article about strategic institutional storytelling

    Randell Kennedy, president of Academy Communications and speaker at our 2016 Spring Professional Development Conference, penned an article in the latest issue of the Public Relations Society of America’s monthly publication PRSA Tactics that focuses on best practices in education communication. The October edition titled “Making the Grade” includes Kennedy’s article,...

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  • October 13, 2017 @ 7:12AM

    Seeking student film submissions

    Lebanon Valley College’s student-run VALE Media Industries Conference is hosting its first film festival, which will highlight student films. VALE seeks submissions. Submissions should be ten minutes or less in the following categories: animations, new media/ web, music video, short. Submissions can be submitted by October 27, 2017, via withoutabox.com at https://www.withoutabox.com/03film/03t_fin/03t_fin_fest_01over.php?festview=1&festival_id=16307....

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  • October 13, 2017 @ 7:05AM

    Treasurer Torsella’s Talk Focuses on Higher Education

    The following is a message from AICUP about positive comments Treasurer Torsella gave about higher education: While Treasurer Joseph Torsella fielded many questions at last week’s Pennsylvania Press Club luncheon on the revenue debacle and his responsibility in managing the Commonwealth’s investments, he also spoke about higher education. He...

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  • September 29, 2017 @ 3:04PM

    Harcum College Wins Mitzvah Foundation Competition

    Harcum College won the September 2017 collection drive sponsored by The Mitzvah Circle Foundation of Harleysville, PA. Harcum employees and students collected 475 toiletry items as well as financial gifts to be donated to families in crisis. Harcum dental hygiene students made a major contribution to the drive under the...

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  • September 28, 2017 @ 11:04AM

    “Philadelphia’s Poet” speaks to her alma mater

    Yolanda Wisher, a Temple University graduate, was named Philadelphia’s third Poet Laureate in 2016. Her powerful prose coupled with her passion helped her achieve this honor. She’s committed to sharing her poetic purpose with others. Read her story here.

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  • September 25, 2017 @ 10:35AM

    Gettysburg College introduces Entrepreneurship and Social Innovation Initiative

    Gettysburg College recently launched its Entrepreneurship and Social Innovation Initiative. The program will expand and integrate entrepreneurial learning experiences for students. Read more about this initiative that will create a culture that embraces entrepreneurial thinking and social innovation, empowering students to leverage their liberal arts education to pursue ideas...

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  • September 13, 2017 @ 2:49PM

    Ranking time: here’s another perspective

    It’s ranking time. College and university pr/ marketing offices are aflutter trying to find creative ways to sell the rankings they receive. Besides providing a tool for institutions to promote themselves, this Politico piece investigates how U.S. News college rankings may also foster inequality on campus.

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  • September 11, 2017 @ 5:40AM

    Mascot challenges

    An institution’s mascot is a symbol of the university’s brand. Redesigning a mascot is expensive and challenging, but replacing a live mascot is even more difficult. This Chronicle of Higher Education piece details the process the University of Texas used to replace their beloved mascot.

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  • September 5, 2017 @ 8:02PM

    Using optimism to market higher education

    Higher education is beautiful and promising. It shapes the minds and futures of students. This Inside Higher Education piece examines why we should sprinkle this optimism into marketing colleges and universities.

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  • August 30, 2017 @ 10:00PM

    Move-in day fun

    Most colleges and universities are back in full swing. Here are some creative ways our member schools promoted move-in day and the new academic year: Gettysburg College Lehigh University Towson University

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  • August 15, 2017 @ 4:21PM

    Thinking of producing a podcast?

    There are podcasts for all sorts of subjects. Are faculty at your school considering creating podcasts? If so, The Chronicle of Higher Education shares helpful tips from others who have produced university podcasts.

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  • July 31, 2017 @ 5:19PM

    Why you should advocate for professional development

    Are you leading a team at your institution? There are many advantages to sowing and growing the seeds of professional development with your employees. Paul Redfern, our board member and executive director of communications & marketing at Gettysburg College, explains why in this Inside Higher Ed piece.

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  • July 23, 2017 @ 12:01PM

    Alumnus sues university over use of his image

    Colleges and universities place students in photos to tout their academics, athletics and programs. Many times schools obtain written consent to use the images; other times they do not. An Ohio State alumnus is now suing his alma mater because he contends he did not give the university permission...

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  • July 12, 2017 @ 2:23PM

    Member news: Paskill Stapleton & Lord Forms Partnership with JPL

    News from our members: Paskill Stapleton & Lord (PS&L), a leading enrollment marketing firm headquartered near Philadelphia, has formed a corporate partnership with JPL, a full-service, integrated marketing agency located in Harrisburg, Pennsylvania. In the partnership, PS&L will retain its market identity, locations and leadership team. “The partnership adds...

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  • July 11, 2017 @ 4:21PM

    The evolving higher ed PR office

    The days when a college PR department’s main task was sending out a press release and hoping to get a story in the local paper are gone. Institutions are employing a more thoughtful, strategic approach to PR departments. Here’s how they are shifting gears…

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  • July 3, 2017 @ 11:48AM

    Freedom of speech?

    One of the hats many of us communicators wear is that of speechwriter. Our words can be powerful, and so are our speeches. Read an equally commanding speech by a high school valedictorian and class president that prompted his administration to pull the plug on his talk mid-sentence.

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  • June 27, 2017 @ 1:28PM

    Astronaut training on the horizon for Penn State student

    Zena Cardman, a doctoral student at the Pennsylvania State University, recently heard from NASA that she is one of 12 astronaut candidates selected for the astronaut program. She was chosen from 18,300 applications. Read more about Cardman’s story and what is on the horizon for her.

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  • June 22, 2017 @ 10:57AM

    Membership renewal and workshop updates

    Beginning July 1, 2017, CUPRAP individual memberships will cost $100.  CUPRAP has not had a price increase in five years.  With the rising cost of doing business online, our website and database revamp and increasing costs for quality professional development programming, this modest increase will ensure that you continue...

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  • June 20, 2017 @ 3:06PM

    Collaboration: for marketing and academic types

    College and university marketing pros come in contact with a lot of different people from many departments throughout the year. Here’s some insight from Inside Higher Ed about why it’s advantageous for marketing and academic types to work together.

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  • June 7, 2017 @ 2:49PM

    Save the dates!

    It’s summer. While you’re planning your vacation, also make plans to join us for our upcoming events in the fall and our conference in the spring of 2018. Our Fall West Workshop will be held on Monday, October 16, at the Regional Learning Alliance in Cranberry Township, PA. Our...

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  • June 1, 2017 @ 3:42PM

    Why print is special (and not dead!)

    This is the digital age. Marketers are struggling to keep up with an engaging online presence, the latest social media trends, and web tracking and analytics– just to name a few. Print seems to have gone to the wayside. This piece shares why print isn’t dead and what you...

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  • May 25, 2017 @ 3:08PM

    How to manage sub-brands while staying true to your institution’s character

    Sub-brands to target specific audiences are the norm in most higher education institutions. Our board member, Paul Redfern of Gettysburg College, shares insights on how to manage sub-brands while staying true to a university’s character in this Inside Higher Ed piece.

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  • May 18, 2017 @ 1:58PM

    Why marketing and advancement should team up

    The marketing/ communications office at higher education institutions has long reported to the vice president for advancement. With increased competition for enrollment, many marketing offices now report to the president or even to the enrollment management vice president. No matter where the marketing department is housed, here’s a case...

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  • May 9, 2017 @ 1:30PM

    Improving brand loyalty

    This piece from Inside Higher Ed offers advice about improving brand loyalty. By boosting brand loyalty, institutions can also bolster student recruitment and alumni and donor engagement.

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  • May 3, 2017 @ 3:14PM

    Commencements turn political

    In this politically charged environment the choices of commencement speakers at many institutions are raising eyebrows. This piece from the Chronicle of Higher Education examines graduation politics in the Trump era.

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  • April 27, 2017 @ 5:24PM

    Franklin & Marshall College shares video marketing tips

    Franklin and Marshall College’s recent session at our 2017 Spring Professional Development Conference inspired this post by Libris. In the story, video marketing tips, inspiration, and ROI metrics are shared.

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  • April 20, 2017 @ 2:35PM

    Marketing’s crucial role in yielding students

    The role of marketing at institutions is ever-changing. Increasingly, the marketing department is being called upon to help admissions yield students. Here are some valuable tips and practices to guide marketers through this new landscape.

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  • April 17, 2017 @ 2:08PM

    The importance of strategic networking

    Networking is important, but it’s also a lot of work. Here are some tips to help you be strategic and thoughtful about choosing your networking opportunities.

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  • April 10, 2017 @ 4:05PM

    How easy is it to find your institution’s website information?

    People want fast website answers about cost, programs, campus life, etc. Many schools make potential students dig for that information– and it’s not easy-to-find. Find out why your institution should make this information more prominent.

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  • April 7, 2017 @ 2:28PM

    Anders Back, immediate past president of CUPRAP, appointed member of CASE

    Anders Back, immediate past president of CUPRAP, was recently appointed a member of the Council for Advancement and Support of Education (CASE) Commission on Communications and Marketing for a three-year term. There are three CASE Commissions – Alumni Relations, Communications and Marketing, and Philanthropy – which support the creation...

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  • April 3, 2017 @ 4:09PM

    Study finds hunger and homelessness at community colleges

    A new study coauthored by Temple University professor Sara Goldrick-Rab finds that in community colleges one out of three students is hungry. The same study also noted that 14 percent of students at those schools are also homeless. Read more about these and other startling facts from the study.

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  • March 29, 2017 @ 2:03PM

    Is spring break partying ruining beaches?

    Spring break partiers often leave cans and bottles behind on the beach. These containers leave messes on beaches and are problematic for wildlife. Here are what some destination cities are doing to combat the problem. More information about the study that led to this article.

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  • March 26, 2017 @ 4:11PM

    Spring Professional Development Conference recap

    We’re glad you attended our professional development conference in Hershey on March 8-10. We enjoyed getting to know all of you in person and via social media #cuprap2017. Here are photos taken from the conference, courtesy of Dan Z. Photography (password: CUPRAP) Below are some of the presentations from...

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  • March 22, 2017 @ 10:48AM

    Social listening– do you do it?

    Social listening is a way to find out what people really think about your institution. By following social media sites, blogs, etc. you can find out where your institution does well and its pitfalls, helping you to better shape your brand. Learn why you should add social listening to...

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  • March 17, 2017 @ 3:55PM

    Dick Jones Scholarship for Aspiring Communication Professionals announced

    We are pleased to announce the formation of the Dick Jones Scholarship for Aspiring Communication Professionals. The award was revealed during the CUPRAP Spring Professional Development Conference on March 9. Dick Jones, a founding member of CUPRAP and past president, has helped launched many careers for young professionals. The...

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  • March 10, 2017 @ 11:21AM

    2017 CUPRAP officers and directors announced

    The 2017-2019 CUPRAP Officers and Directors were elected at the 2017 Annual Meeting at the Hotel Hershey on March 10. Congratulations and thank you in advance for your service: President Gabriel Welsch, Vice President of Advancement and Marketing, Juniata College Vice President Tom Durso, Associate Vice President of College...

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  • March 9, 2017 @ 5:59PM

    2017 Award Winners

    In addition to our 2017 CUPPIE Award winners, we are pleased to announce the winners of our other annual awards. Communications Internship Award for Students of Color– Rachel Duong Rachel Duong has discovered a passion for filmmaking and social issues and is determined to combine her two passions to...

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  • March 9, 2017 @ 5:43PM

    2017 CUPPIE Award Winners

    We were proud to present awards the 10th annual CUPPIE Awards on Thursday, March 9. Altogether, 385 entries were received from colleges, universities, and providers of private, specialized, and secondary education in Pennsylvania, Delaware, and Maryland. Judges represented experts in the field of communications and included designers, writers, educators,...

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  • March 6, 2017 @ 10:38AM

    Conference app download

    CUPRAP Conference Attendees: Our conference app is available for download on all platforms. Access the application searching in the App Store™ and Google Play™ using “CUPRAP 2017 Spring Conference” or by following these links: iPhone: https://itunes.apple.com/app/id1209041593 Android: https://play.google.com/store/apps/details?id=com.attendify.confspnmc7 WebApp: http://spnmc7.m.attendify.com/ Landing Page: https://attendify.com/app/spnmc7 See you in Hershey! Use #cuprap2017 to tweet along with...

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  • February 28, 2017 @ 2:39PM

    Why some Pennsylvania public universities may close

    The Pennsylvania State System of Higher Education (PASSHE) has witnessed sharp decline in enrollment in recent years. That, coupled with decreased funding, are reasons for closing concerns among some of the PASSHE’s 14 universities. Read more about the possible closings.

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  • February 28, 2017 @ 2:26PM

    Delaware County Community College names new president

    L. Joy Gates Black, vice chancellor for academic affairs and student success at the Tarrant County College District in Fort Worth, will be Delaware County Community College’s next president. She will replace Jerry Parker, who will retire in June after 14 years at the college. Delaware County Community College...

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  • February 21, 2017 @ 3:26PM

    Running out of social media content ideas?

    It can be difficult to constantly create content for your social media sites. Here are four easy and fresh ideas anyone can implement on social media sites to keep content fresh and inspiring.

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  • February 13, 2017 @ 3:16PM

    Enrollment plan calls for university to extend reach to 50 states

    Changing demographics affected Saint Louis University’s enrollment plan. The plan called for the university to extend its reach to all 50 states and globally. Here’s Saint Louis’ enrollment story.

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  • February 8, 2017 @ 2:27PM

    Helping parents understand their college kid’s mental health problems

    College is a stressful time. Many students become overwhelmed by the amount of work and may become anxious, angered, or depressed. Here’s how parents can try to spot potential mental health problems before they turn into disastrous consequences.

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  • February 7, 2017 @ 2:26PM

    Pa. state colleges investigating possible merger/ closing of sites

    Pennsylvania’s state university system is in the process of undergoing a review that may result in the closure of some of its 14 campuses. The 105,000 student-system has declined in enrollment for six straight years and has also witnessed cuts in state funding. Read more about the schools who...

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  • February 2, 2017 @ 2:08PM

    The rural student

    Rural students, a group not widely recognized until recently, are becoming increasingly noticed by higher education administrators. Many schools are now focusing on rural students and helping them better acclimate to college life.

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  • January 31, 2017 @ 3:27PM

    Is Navient your student loan borrower? What to know

    The nation’s largest student loan servicer, Navient Corp., is being sued by the U.S. Consumer Financial and Protection Bureau. Navient is being sued for allegedly “systematically and illegally failing borrowers at every stage of repayment.” Here is what to know if your student loan servicer is Navient.

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  • January 27, 2017 @ 2:11PM

    Manor College rebrands its image

    Trying to gain new students and change its perception, Manor College rebrands its image. Read about how the logo, website, and tagline have all been energized.

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  • January 24, 2017 @ 2:58PM

    Eight resolutions for marketing professionals

    January is swiftly coming to a close. Did you already break your New Year’s resolutions? If so, not all is lost. Here are eight professional resolutions you can still try this year.

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  • January 19, 2017 @ 1:54PM

    Immaculata College cutting tuition

    Immaculata College is cutting its tuition by 25 percent beginning in the fall of 2017. The school hopes that the decrease in price will improve affordability and increase diversity on campus. Read the whole story here.

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  • January 18, 2017 @ 9:47AM

    New job posting

    Members: Visit our job posting page for new job opportunities from our member institutions.

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  • January 11, 2017 @ 3:29PM

    CUPRAP President Anders Back to discuss his publication: Harcum College: A Centennial History

    CUPRAP President Anders Back has written a groundbreaking publication called Harcum College: A Centennial History, the first full-length publication to document the private Main Line institution’s first hundred years. On Saturday February 4, 2017  at 2 p.m. Back will discuss the research and writing of the book and read...

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  • January 10, 2017 @ 2:26PM

    Energizing your brand campaign

    It takes a lot of work to launch a new brand campaign. Afterward, it may seem nice to sit back and relax even though there is more to be done to keep the campaign fresh. Here’s why it’s important to keep examining your brand campaign and finding ways to...

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  • January 4, 2017 @ 10:40AM

    How to be more strategic with your social media in 2017

    Resolutions are plentiful during the start of the new year. If you’re thinking about making your institution’s social media more strategic in 2017, here are five ways to help you keep that resolution.

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  • January 2, 2017 @ 9:24AM

    Is professional development part of your 2017 resolution?

    Happy 2017 from all of us at CUPRAP. We wish you a year of health and happiness! If professional development is part of your resolution, sign up now for our Spring Professional Development Conference from March 8-10 at The Hotel Hershey.

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  • December 22, 2016 @ 2:25PM

    Happy Holidays from CUPRAP

    Best wishes to all our members and their families! May you have restful and happy holidays and a New Year of peace and prosperity. We look forward to seeing you in 2017!

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  • December 21, 2016 @ 3:16PM

    Featured Institution: Philadelphia College of Osteopathic Medicine

    Did you know that more than 60 percent of PCOM osteopathic medicine graduates go on to practice in primary care? Read more about Philadelphia College of Osteopathic Medicine, our newly featured institution.

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  • December 16, 2016 @ 4:02PM

    What to do if you have to work during “break”

    Break is upon most colleges and universities. If you are one of the folks who has to work during break, here are some tips to being efficient during your time off.

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  • December 9, 2016 @ 2:22PM

    Spring Professional Development Conference Sponsorships Available

    Thinking about spring? We still have sponsorship opportunities available for our 2017 Spring Professional Development Conference at The Hotel Hershey. Determine the level that fits your marketing needs and budget.

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  • December 5, 2016 @ 2:41PM

    Under one roof: a branded house or house of brands?

    Higher education administration often grapples with the naming of buildings, etc. across campus. Should the institution be a branded house or a house full of brands? This article examines that question.

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  • November 30, 2016 @ 3:19PM

    Helping your brand succeed in a micro-moment world

    The micro-moment digital world is changing the way brands plan their marketing. These are the three things your brand must do to succeed in this new type of world.

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  • November 28, 2016 @ 3:17PM

    Answering higher education questions around the holiday table

    You may have evaded questions about higher education during Thanksgiving dinner with your relatives. Other holidays are looming around the corner, providing more opportunities for relatives to ask questions you may not know how to answer. Here’s a short guide to answering those controversial higher education questions around the...

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  • November 21, 2016 @ 3:08PM

    Albright College President Honored with Lifetime Achievement Award for Fundraising Efforts

    Congratulations to Albright College President Lex McMillan who was honored with a Lifetime Achievement Award from the Association of Fundraising Professionals Berks Chapter. Read more about his award and fundraising achievements here.

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  • November 17, 2016 @ 1:28PM

    Collaboration on new CUPRAP website

    We recently rolled out our new website. This is the second time in eight years we partnered with the Kyle David Group to give our site a more user friendly experience and a fresher appearance. Learn about what went into this venture to produce a more optimized, easier to...

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  • November 11, 2016 @ 4:05PM

    New job opportunities at member institutions

    We’ve added new job opportunities from our member institutions to our website. Visit this page to see if any of the positions interest you!

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  • November 7, 2016 @ 2:59PM

    Does your website properly convey your brand?

    Your website is often the first taste of your brand for people who don’t know much about your institution. What does your website say about your college or university? Inside Higher Ed shares some insight in this article.

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  • November 1, 2016 @ 3:36PM

    Harcum College Receives 2016 Give Back Award

    Each year the Main Line Chamber of Commerce in suburban Philadelphia recognizes businesses that strive to make the community a better place. The Main Line Gives Back Awards were created to honor companies’ efforts to enhance the community, through support for nonprofits and other community-focused endeavors. Harcum College was named...

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  • October 31, 2016 @ 1:33PM

    Recap of the past week in higher education

    Are you wondering what happened in higher education in the past seven days? Take a look at this article from The Chronicle of Higher Education to catch up.

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  • October 21, 2016 @ 2:01PM

    CUPRAP President Anders Back authors Harcum College Centennial

    We’re always happy to share news about our members and our board. We want to congratulate CUPRAP President Anders Back on the publication of his new book Harcum College Centennial.  Read more about the book here.

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  • October 17, 2016 @ 7:56PM

    Welcome to the new CUPRAP website!

    Welcome to the new, completely redesigned cuprap.org website. After studying the results of our CUPRAP member survey earlier this year and recognizing that CUPRAP’s member services and growth are driven by online interaction, the CUPRAP Board of Directors authorized our web partner The Kyle David Group to redesign our website...

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  • October 17, 2016 @ 7:55PM

    Enter the 10th annual CUPPIE awards through December 9

      We are now accepting entries for the 10th annual CUPPIES! Enter now through December 9. Awards will be presented on Thursday evening during the awards dinner at CUPRAP’s Professional Development Conference held at the Hotel Hershey, March 8-10, 2017. All work must have been produced between October 1,...

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  • October 17, 2016 @ 7:53PM

    Fall West Workshop Recap

    Thank you for attending our 2016 Fall West Workshop on October 17. Our workshop entitled “Digital Content, Accountability and Expectations in Higher Education” was hosted by the Regional Learning Alliance. Barkley REI sponsored the workshop. We want to extend a big thank you to all of our presenters for...

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  • October 14, 2016 @ 1:23PM

    A glimpse from the 2016 Fall East Workshop

    Thank you for attending our 2016 Fall East Workshop on October 10. Our workshop entitled “Digital Content, Accountability and Expectations in Higher Education” was hosted by Villanova School of Business, Bartley Hall and was attended by more than 60 professionals. Dan Z. Johnson Photography sponsored the event; photos he...

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  • October 12, 2016 @ 2:34PM

    CUPRAP Video History: A call for submissions

    We’re working on a tribute to the CUPRAP experience in Hershey to be shown at the 2017 Spring Professional Development Conference that will include memories of good times we had and lessons we learned during the 35+ years the Spring Conference has been held at The Hotel Hershey. We...

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  • October 12, 2016 @ 2:00PM

    Adapting colleges for a networked age

    Students sometimes barely look up during a lecture, their heads are buried in their computer checking their social networks and emails. Here’s how colleges should adapt in this networked age.

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  • October 6, 2016 @ 2:34PM

    Rosemont College sees enrollment increase after tuition cut

    Rosemont College recently took a gamble on cutting its 2016-17  tuition by 43 percent. The result is that traditional undergraduate enrollment including freshmen and transfers rose nearly 15 percent, including a 31 percent increase in freshmen. Read the full story here.

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  • October 6, 2016 @ 2:28PM

    Villanova, site of Fall East, moved up in U.S. News college rankings

    Villanova, the site of our Fall East Workshop, moved up in the U.S. News college rankings. Read the full story here.

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