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November 21, 2023 @ 9:13AM
Entries for 2024 CUPPIE Awards Open
It’s time to show us your best work! Entries for the 17th annual CUPPIE Awards are now open. This year’s CUPPIES have a few new categories, and our judges are excited to see the best of the work you’ve diligently focused on delivering this year. Deadline for entries is...
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October 17, 2023 @ 12:59PM
Nominations Open for CUPRAP Awards
Nominations for the CUPRAP awards, and applications for the CUPRAP Diversity Scholarship, are now open for 2024. Please submit your nominations now for the Arthur V. Ciervo Award, which recognizes an outstanding individual from outside our organization for their impact on higher education; the Don Hale Award, which honors one of CUPRAP’s own;...
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October 6, 2023 @ 1:49PM
Delving into TikTok’s Creative Library
During the summer, TikTok rolled out its creative library. This Volt article delves into four marketing lessons that may be garnered from a review of the creative across the higher education vertical.
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October 3, 2023 @ 10:18AM
Welcoming First Generation Students with Videos
College is daunting for any freshmen, but it can be especially nerve-wracking for first generation students who may be unfamiliar with higher education terms and lingo. St. Mary’s College in Indiana decided to help by creating a video series. They recruited other first gen students to welcome freshmen to...
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September 15, 2023 @ 3:53PM
Social media awry
This past year we have witnessed many changes in social media. Twitter issued blue check marks, then changed its brand to X. Threads was introduced, and there have been ongoing question about the role of AI in social media. All of these changes have impacted higher education marketing. This...
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August 29, 2023 @ 11:55AM
Communications to keep donors between campaigns
Campaigns come with communications strategies all their own. They are strategic and fill the space of the campaign, but when it ends, there needs to be some type of communication to fill the empty space and to keep relations open between campaigns. This Inside Higher Ed piece offers suggestions.
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August 22, 2023 @ 10:00AM
7 fantastic higher ed billboards
The billboard has remained an advertising staple for higher education. Some are done well and some are done extremely well. Volt Higher Ed compiled a list of seven recent higher education billboards that are fantastic. View them.
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August 2, 2023 @ 5:08PM
Video: 2023 CUPRAP Recap
Our CUPRAP 2023 Spring Professional Development Conference featured dynamic speakers along with the signature member networking and camaraderie that make our organization special. Below is a recap from our friends at Allied Pixel. We look forward to seeing you in Lancaster from March 13-15, 2024 for #cuprap2024.
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July 28, 2023 @ 3:36PM
Applying Barbie to Higher Ed Marketing
The new Barbie movie has been a box office blockbuster. There are many lessons higher education marketers may glean from its success. Here, Volt Higher Ed gives the five biggest takeaways from the movie.
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July 17, 2023 @ 4:22PM
What to know about Threads
Threads has burst onto the social media scene, providing a micro blogging alternative to Twitter. Its newness leaves many questions for users and this Volt Higher Ed piece explains seven things higher ed marketers need to know about it.
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July 12, 2023 @ 3:25PM
Adjusting to AI-Driven Search
AI is everywhere and it is altering the marketing landscape. There are more changes looming, with questions marketers are unable to answer, such as how to adjust to AI-driven search? While there are many unknowns, this Volt Higher Ed piece necessitates the need to prepare and gives us useful...
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June 23, 2023 @ 8:25AM
5 tips to writing authentic student stories
Students stories are important in higher education. Showcasing students, their involvement, and making those stories resonate with your prospective students takes skill. Here are five tips from Volt to help you tell stories that scream authenticity, not promotion.
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June 22, 2023 @ 3:09PM
Can higher ed switch to a 4 day work week?
Higher education is cutting edge, but also traditional. While employees are looking for more flexible jobs, higher education has been reluctant to shake the 40 hours, 5 days a week work environment. This Volt article asks if higher education is finally ready to make the switch to a shorter...
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June 15, 2023 @ 12:00PM
Merging enrollment and marketing
In higher education, enrollment and marketing offices have often existed in competing silos. What happens, then, when an enrollment officer takes charge of a university’s marketing department? This Chronicle of Higher Education piece explores that merging of two different professions.
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June 14, 2023 @ 2:00PM
Marketing campus diversity
Generation Z is savvy in social media and in marketing and can tell if an institution is being honest in its efforts to market diversity. This Volt article asks if your college or university is embracing diversity, equity and inclusion (DEI) in a truthful way to these prospective students.
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May 19, 2023 @ 11:10AM
75 blog ideas
Now that the academic year has wound down, you may need content ideas for summer blogs or may want to begin planning content for the upcoming school year. Either way, Volt has prepared a list of 75 blog ideas for colleges and universities to jump start your creativity.
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May 5, 2023 @ 9:53AM
Three Ps to Enrollment Success
Marketers know the four Ps of marketing, but what about the three Ps of enrollment? An innovative program designed to secure enrollment using the three Ps has been in use by Ramapo College of New Jersey and the County College of Morris. This Volt Higher Ed piece explains the...
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April 28, 2023 @ 9:13AM
How will higher ed tackle ChatGPT and other AI Platforms?
AI Platforms, including ChatGPT, have jumped in popularity in recent weeks. These open source platforms, where a question may be typed into the program and an essay is written, have unknown consequences for higher education. Some say these AI programs level the playing field, while critics are unsure of...
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April 21, 2023 @ 3:21PM
17 questions with Sam Mahra
Sam Mahra, Southern New Hampshire University’s AVP of Student Experience Marketing Communications, answers 17 questions from Volt in this QuickFire episode. He shares ideas about marketing, social media, higher education, and his professional aspirations.
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April 14, 2023 @ 12:48PM
Higher ed accounts to follow on social media
Social media continues to evolve as does the higher education marketing landscape. Sometimes it can seem difficult to keep ahead of the trends in both. Volt has made it easier and found ten higher education social media accounts to follow now for their engaging, high-quality, and innovative content.
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March 29, 2023 @ 11:27AM
Slate of officers and board elected
CUPRAP welcomes its new slate of officers and board members who were elected at the 2023 Spring Professional Development Conference. We hope you join us in congratulating them. Officers Paul Redfern, President Joe Master, Vice President Brian Kirschner, Treasurer Jennifer Umberger, Secretary Board members on ballot Jamie Yates, elected...
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March 18, 2023 @ 9:04AM
Volt share 9 takeaways from our 2023 Spring Conference
Our 2023 Spring Professional Development Conference in Lancaster from March 8-10 drew about 300 attendees in the fields of marketing and communications in higher education. The presenters and sessions drew praise from attendees, and Volt compiled nine takeaways from the three day event.
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March 16, 2023 @ 8:14AM
16th annual CUPPIE Award Winners
The 16th annual CUPPIE Awards were presented on Thursday, March 9, 2023. A total of 501 entries were received from colleges, universities, agencies, and providers of private, specialized, and secondary education. Judges represented experts in the field of communications and included designers, writers, educators, corporate executives, and media professionals....
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March 14, 2023 @ 10:22AM
Official photos from #cuprap2023
Thank you for attending our 2023 Spring Professional Development Conference in Lancaster from March 8-10. We enjoyed seeing old friends and meeting new ones. Official photos taken at the conference are courtesy of Dan Z. Photography (password: CUPRAP). Please credit Dan Z. Photography online for photos. We look forward...
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March 9, 2023 @ 8:41AM
2023 Award Winners
Our 2023 awards and scholarships were presented during our annual Spring Professional Development Conference. The awards were presented during a luncheon on March 9 in Lancaster. Congratulations to all of our deserving winners! Don Hale Award Winner Awarded annually to a CUPRAP member who has significantly contributed to the...
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March 3, 2023 @ 9:30AM
2023 Spring Professional Development Conference Information
Our conference is March 8-10! The address of the Lancaster Marriott at Penn Square and the Lancaster County Convention Center is 25 South Queen Street, Lancaster, PA 17603.; phone number is 717-239-1600. We have a special conference rate of $7 per night for parking so make sure you ask for...
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March 1, 2023 @ 9:32AM
2023 Conference app information
We are looking forward to seeing you at #cuprap2023 in Lancaster! We hope you enjoy the full schedule packed with learning, networking, and professional development. The agenda for the conference can be found here. If you want to use the Conference App to view the agenda, speakers, and to...
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February 6, 2023 @ 3:15PM
Thank you to our 2023 Conference Sponsors
We are busy preparing for our 2023 Spring Professional Development Conference in Lancaster from March 8-10, and want to thank our committed sponsors. We are grateful for their generosity and look forward to seeing them and you at #cuprap2023. Alpha Graphics Post-CUPPIE Social/exhibitor Allied Pixel Cuppie Video/marketing video- Exhibitor...
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January 25, 2023 @ 9:50AM
Preliminary Spring 2023 Professional Development Conference Agenda Announced
Our 2023 Spring Professional Development Conference will be held March 8-10 in Lancaster, PA, at the Lancaster Marriott at Penn Square. We just released our preliminary agenda of interesting, diverse speakers to present on relevant topics in higher education marketing. As a reminder, early bird registration for the event...
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January 12, 2023 @ 2:52PM
Registration open for 2023 Spring Professional Development Conference
Registration is open for our 2023 Spring Professional Development Conference. It will be held March 8-10 in Lancaster, PA, at the Lancaster Marriott at Penn Square. We are finalizing our schedule of interesting, diverse speakers to present on relevant topics in higher education marketing. Check back for the conference’s...
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January 6, 2023 @ 11:45AM
New CUPRAP Mailing Address
The mailing address for CUPRAP has changed. Any mailed correspondence should now be sent to: CUPRAP P.O. Box 274 Burnham, PA 17009-0274
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December 23, 2022 @ 7:14AM
CUPPIES Deadline Extended
We know you are busy finalizing 2022 projects and preparing to celebrate the holidays with time off with family and friends. As such, we want to announce that we are extending this year’s CUPPIES submission deadline from Dec. 31 to Jan. 10, 2023. As a reminder, this year’s CUPPIES have...
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December 20, 2022 @ 12:40PM
How to avoid a reputation crisis
Communications professionals know about the possibilities of reputational crises. All have witnessed varying scandals– from misconduct to social media eruptions to other hosts of problems. When dealing with a crisis, there are certain pitfalls to avoid. This Inside Higher Ed opinion piece outlines five of them.
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December 16, 2022 @ 1:53PM
Is AI the next big marketing tool for admissions?
Personalizing recruiting materials has been happening in admissions offices for awhile; email messages and mailed have students’ names directly on the pieces. The next level of personalization may be upon us, with authentic AI materials. AI-generated text and images can be crafted to resonate with the specific person to...
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December 7, 2022 @ 1:05PM
Should you close those under performing social media accounts?
There have been numerous social media platforms that have risen to popularity over the years. Alongside them have been departments and schools who have over zealously created accounts on those platforms. Many of those accounts are now stagnant and have not been updated for awhile. How do you know...
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November 29, 2022 @ 8:06AM
CUPPIES and CUPRAP Awards submissions open
Submissions for our 16th annual CUPPIE Awards and for our signature CUPRAP awards and scholarships (Hale, Ciervo, Rising Star, Donovan, Diversity) are open. CUPPIE Awards This year’s CUPPIE awards have a few new categories, and our judges are excited to see the best of the work you’ve diligently focused...
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November 21, 2022 @ 11:18AM
What is the likelihood of a Twitter shutdown?
Twitter has been the go-to social media platform for many people in academics. But with Elon Musk taking over, the firing of employees, those who are quitting, and the safety risks, some are wondering if its users should prepare for a shutdown of the platform? This NPR article grapples...
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November 16, 2022 @ 10:34AM
Enter your CUPPIE submissions
It’s time to show us your best work! Entries for the 16th annual CUPPIE Awards are now open. This year’s CUPPIE awards have a few new categories, and our judges are excited to see the best of the work you’ve diligently focused on delivering this year. All work must...
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November 7, 2022 @ 12:39PM
CMO vs CCO
Marketing and Communications in higher education overlap. But, the role of a Chief Marketing Officer (CMO) vs the role of a Chief Communications Office (CCO) are strikingly different. What should each position’s definition and duties–and metrics– truly be? This recent edition of Higher Voltage discusses these roles’ structure and...
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October 24, 2022 @ 4:58PM
Data: Higher ed enrollment decreases again
Data from the National Student Clearinghouse Research Center about post-pandemic enrollment continues to show a decrease. Fall 2022 enrollment dropped and, while not as severe as the declines noted in 2020 and 2021, it is still significant and has a deep impact on higher education and industry. This Chronicle...
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October 14, 2022 @ 9:51AM
Young undergrads studying fully online
Currently, many young undergraduate students are enrolling in college fully online. Many students are finding online courses suit them better for various reasons including managing health concerns, affordability, and responsibilities that include full-time work and care for parents or children. This Inside Higher article details the challenges of fully...
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October 3, 2022 @ 8:29AM
Submit your CUPRAP nominations and Diversity Scholarship applications through 12/30
Nominations for our CUPRAP awards, and applications for our CUPRAP Diversity Scholarship, are now open for 2023. Submit your nominations now for the Arthur V. Ciervo Award, which recognizes an outstanding individual from outside our organization for their impact on higher education; the Don Hale Award, which honors one of CUPRAP’s own;...
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September 28, 2022 @ 11:57AM
Share your ideas for the 2023 Spring Professional Development Conference
Our Programming Committee is planning for the Spring 2023 Professional Development Conference (March 8-10 2023 in Lancaster) and wants to hear from you as we consider session topics and speakers. Are there any higher education/marketing leaders, practitioners, or institutions who have inspired you lately? Are you doing something new...
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September 15, 2022 @ 12:05PM
See opportunities when you peer over the fence
Board member Joseph Master recently talked to Thought Feeder for their podcast. He discussed spotting new opportunities when you peer “over the fence” and addressed horizontals that cut across verticals, and the joys of external validation in this entertaining and informative interview.
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September 13, 2022 @ 12:12PM
Storytelling is not the issue
For years in higher education, marketing professionals have been told to “tell the story” of institutions better. Higher education administration is now beginning to understand that maybe storytelling is not the problem at all, but instead enrollment issues have more to do with flexibility, innovation, and programming, as Volt...
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September 1, 2022 @ 6:45AM
To mask or not to mask
The new academic year and the fall semester are back in full swing–along with COVID-19. College policies in regard to mask wearing to counter the virus vary from institution to institution. This Inside Higher Ed article details the differing policies at two Pennsylvania schools, the University of Pittsburgh and...
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August 29, 2022 @ 10:51AM
10 Stellar Higher Ed Marketing Campaigns
The recent Volt list of ten great higher education marketing campaigns named CUPRAP member Drexel University for its “Ambition Can’t Wait” campaign. The other colleges who were mentioned on the list were because they took “big ideas, wed them to brand identities, and have been expertly brought to the...
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August 16, 2022 @ 11:47AM
Is this worth a public statement?
National controversies have been rife these past two years with no end to these contentious times in sight. With all of the turmoil surrounding us, how should a communications office decide what topics are important to respond to with a public statement? This Volt piece by Jaime Hunt succinctly...
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August 8, 2022 @ 7:45AM
CMO’s and the importance of innovation
In an increasingly competitive higher ed market, CMO’s are under more pressure than ever to see results from their work. Gabriel Welsch, vice president for marketing and communications at Duquesne University and past CUPRAP president, recently exchanged thoughts with Campus Sonar on the importance of pushing boundaries, innovation, and...
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July 29, 2022 @ 3:44PM
The public higher ed story
Public colleges and universities are large, and many times the real stories of these institutions get lost in their big names. But, if they can get the public to reset and listen to their individual stories, they are poised to have many to tell. This Inside Higher Ed article...
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July 13, 2022 @ 11:22AM
CUPRAP board plans for upcoming year
The CUPRAP board met for their annual retreat on July 11-12, in Scranton, PA. The majority of the group met in-person, with several members joining virtually. The board discussed plans for fall 2022 and for the annual Spring Professional Development Conference, which will be in Lancaster, PA from March...
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July 6, 2022 @ 1:35AM
Conservative colleges on brand with Roe v. Wade’s demise
Like any brand, Conservative colleges have an image to maintain. With the Dobbs decision that dismantled Roe v. Wade, Conservative colleges responded positively to the decision. This Inside Higher Ed article provides a roundup of the statements from these institutions.
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June 30, 2022 @ 1:24PM
Columbia University will not submit data for U.S. News rankings
A professor at Columbia University questioned the validity of the U.S. News ranking and Columbia’s upward trajectory to a second place tie with Harvard University and the Massachusetts Institute of Technology in its 2022 edition. That led to the university announcing it will not submit data for the latest...
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June 8, 2022 @ 7:26AM
The role of parents in admissions
In an EAB survey of almost 5,000 high school seniors who graduated in 2021, the findings demonstrated the increasing role of parents in the admissions process. The category of “Parental Influence” grew to 48% on this survey as compared to 37% in 2020 and 34% in 2019. This Inside...
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June 3, 2022 @ 10:05AM
Spring 2022 witnessed steep enrollment drop
Data from the Spring 2022 semester is tallied, and higher education institutions saw a steep decline in enrollment. The totals include a 7 percent decrease from a year ago, equating to a shortfall of 662,000 students. This Chronicle of Higher Education article discusses the decrease and how, since the...
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May 27, 2022 @ 11:23AM
Not horsing around
The University of California at Davis’ mascot traditionally has been a mustang. But, one freshman who started this past year smelled cows from the UC-Davis Dairy and saw them as a point of pride. There is now a charge to have the university’s mascot changed to a cow. This...
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May 17, 2022 @ 11:05AM
Higher ed is shifting– how should we communicate the changes?
2022 is vastly different than 2002, especially in the world of higher education. The pace of tuition and debt of college educated students (now estimated at $1.5 trillion) may be reaching a breaking point. As with many other industries who were booming and then witnessed a sharp decline (newspapers,...
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May 6, 2022 @ 12:35PM
Leveling the virtual tour playing field
Due to distance and other factors, many students cannot make it to campus for a tour. The pandemic also may in-person tours nearly impossible. That led the University of Montana to rethink its virtual campus tours and find ways to make the tours more equitable to the ones conducted...
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May 4, 2022 @ 12:09PM
Dropping the word “community” from name of institution
Some community colleges are dropping the word “community” from the names of their institutions. Pikes Peak Community College in Colorado’s name is changing to Pikes Peak State College; many see this type of rebranding as elevating the status of the community college, while others think this change has nothing...
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April 26, 2022 @ 4:15PM
New job postings added
Member institutions have added new job postings to our website. Members can access these postings to see if one of these higher education institutions jobs is of interest. If you are not a member, become one today to get access.
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April 6, 2022 @ 11:23AM
Challenges facing the education industry
What are the biggest challenges facing the education industry? At our 2022 Spring Professional Development Conference, Tom Durso, board member and past president, shared with his thoughts about what is working and what is not in higher education in this video by Volt .
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April 5, 2022 @ 8:03AM
Colleges adapting to a changed workplace
The COVID-19 pandemic fast-forwarded the way colleges performed their daily business. Quickly pivoting to remote work proved to be messy at the onset, but colleges made it work. After performing work online for months to even years, there is an understanding that some form of it–remote or hybrid– is...
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March 24, 2022 @ 11:58AM
Board member recounts joys of 2022 Spring Professional Development Conference
Board member Joseph Master recounts our 2022 Spring Professional Development Conference, held from March 16-18. He shares the trepidation of returning to an in-person conference after a pandemic and the overwhelming joy of rekindling professional friendships and hope in this Volt piece.
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March 22, 2022 @ 9:42AM
2022 CUPPIE Award winners
CUPRAP awarded its 15th annual CUPPIE Awards at a dinner reception on Thursday, March 17, 2022. 159 awards were give out from 333 entries from colleges, universities, agencies, and providers of private, specialized and secondary education. Judges represented experts in the field of communications and included designers, writers, educators,...
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March 22, 2022 @ 9:22AM
2022 Award Winners
Our 2022 awards and scholarships were presented during our annual Spring Professional Development Conference. The awards were presented during a luncheon on March 17 in Lancaster. Congratulations to all of our deserving winners! Don Hale Award Winner Awarded annually to a CUPRAP member who has significantly contributed to the...
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March 11, 2022 @ 5:01PM
#cuprap2022 info
We ™re looking forward to seeing you at #cuprap2022 in Lancaster! We hope you enjoy the full schedule packed with learning, networking, and professional development. The agenda for the conference can be found here. If you want to use the Conference App to view the agenda, speakers, and to...
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February 16, 2022 @ 9:51AM
Thank you to our Conference Sponsors
We are busy preparing for our 2022 Spring Professional Development Conference in Lancaster and want to thank our sponsors for their generosity. We look forward to seeing them and you at #cuprap2022. AB&CAllied Pixel Alpha Graphics Campus Sonar Carnegie E-City VoltIntellicor Mackey Strategies Merit Narrative Media Ologie Paskill Stapleton...
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February 8, 2022 @ 9:43AM
Like our new LinkedIn page
Our organization has a new LinkedIn page. The previous group one will be disabled at the end of this week; please click on this link and like our new page. Positioning ourselves with a business page gives us better visibility and more opportunities to engage with you.
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January 27, 2022 @ 1:16PM
Meeting mutual goals with MarComm in 2022
Strong partnerships with colleagues from across campus enable a MarComm department to function strategically to aid the entire university. This Inside Higher Ed article details how all areas of a university can work with MarComm to meet goals in 2022.
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January 19, 2022 @ 10:32AM
Registration Open for 2022 Spring Professional Development Conference
Registration is open for our 2022 Spring Professional Development Conference to be held on Thursday, March 17 and Friday, March 18 at the Lancaster County Convention Center and Marriott Penn Square. Our two-day program features exciting and relevant professional development, and we are thrilled to announce that our Thursday...
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January 5, 2022 @ 11:15AM
Nominate student for diversity scholarship
CUPRAP is currently seeking applications for the 2022 Diversity Scholarship. The CUPRAP Diversity Scholarship is open to all minority and LGBTQIA+ students attending an accredited college or university that has membership representation in CUPRAP. Selection of a recipient is based upon an applicant ™s academic ability, communication skills, and...
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January 5, 2022 @ 11:14AM
CUPPIE submission extension
The deadline to enter the 2022 CUPPIES is extended until Friday, January 7 to give those who started their submission but didn ™t get a chance to finish, or for those who didn ™t begin before their winter break started. To create an account or use your login from...
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December 15, 2021 @ 4:49PM
How colleges are responding to the threat of Omicron
As Omicron, the new variant of COVID-19, is being detected in more states and even at colleges campuses, many higher education institutions are trying to stay ahead of the strain by requiring booster shots and extending mask mandates. This Newsweek article outlines the latest university responses to the pandemic.
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December 6, 2021 @ 12:07PM
NYT bestselling author to give keynote address at Spring Conference
CUPRAP is excited to announce that journalist and New York Times bestselling author, Jeff Selingo, will give the keynote address at the CUPRAP Spring Conference on March 17. Selingo has written about higher education for more than two decades. His latest book, Who Gets In & Why: A Year...
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December 3, 2021 @ 10:18AM
2022 requires new thinking
A new year is upon us and with each new year comes a period of reflection. As we prepare to enter into 2022 and examine our marketing and communications policies, this Inside Higher Ed article explains why–in this “new abnormal”– the policies we used in 2019 are outdated and...
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November 19, 2021 @ 12:19PM
CUPRAP mourns passing of past president
The CUPRAP board is saddened at the recent passing of Victoria œVicki Kidd, past president of CUPRAP (2012 “2015), passed away suddenly in her home on Sunday, November 14. Vicki was a strong supporter of CUPRAP and a good friend to all who knew her. She was...
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November 15, 2021 @ 10:29AM
Enter the 2022 CUPPIE Awards
Entries for the 15th annual CUPPIE Awards are now open. The CUPPIE awards continue to evolve with new and streamlined categories, including more video categories, and the return of the COVID-19 focused entries. The Deadline for entries is December 31, 2021. To create an account or use your login...
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November 3, 2021 @ 9:22AM
A shared social media manager approach
Joe Master, board member and assistant vice president of marketing & digital strategy at Drexel University, explains the pros and cons of a shared social media manager vs one person exclusively fulfilling that role. His team took on this approach and he recounts what he has learned on this...
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October 27, 2021 @ 1:43PM
Enrollments continue to fall
Higher education institutions hoped to see an increase in enrollment numbers this past fall, but those numbers have instead continued to drop. The return to college has been slow, the opposite as how swiftly many students left at the beginning of the COVID-19 pandemic. This Inside Higher Ed article...
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October 19, 2021 @ 1:34PM
Fall workshop announced
Join CUPRAP for a virtual fall workshop session on Tuesday, November 16, entitled “Digital Leadership Behind the Scences: Marketing Pros Supporting Campus Executives.” The hour-long panel discussion will be recorded and rebroadcast as part of Volt@, a new podcast series from higher ed marketing magazine Volt, presenting real-time insights...
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October 15, 2021 @ 6:19AM
The difference between innovation and improvement
The higher education industry is in a crisis because of declining enrollment and rising costs, among other factors. Some administrators suggested academic innovation to tackle the crisis, while other suggested making improvements. The author of this Inside Higher Ed piece, explains the difference between the two and makes suggestions...
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October 14, 2021 @ 1:19PM
Higher ed marketing revealed through strategic plans
Current strategic plans across colleges and universities have been recently studied. The results reveal that many higher education institutions still view marketing as purely a promotional tool. This Inside Higher Ed article explains the results, and its author gives advice on how to showcase marketing and the importance if...
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October 6, 2021 @ 6:54AM
An opinion about Facebook
Facebook went out this week for hours upon hours a day before a whistleblower was set to testify against it. These scenarios have left many reflecting about Facebook, how it has grown, and its social and ethical relevance. Only a little more than a decade ago Facebook was a...
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October 5, 2021 @ 1:50PM
Best Colleges in the U.S. ranked by Wall Street Journal/ Times Higher Education
The Wall Street Journal/ Times Higher Education recently released their 2022 Best Colleges in the U.S. list. The Top 10 schools in 2022 were similar to the Top 10 schools in 2021. Student outcomes, academic resources, student engagement, and learning environment were all considered when ranking higher education institutions....
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September 28, 2021 @ 10:28AM
Developing a social media consortium
Joe Master, assistant vice president of marketing and digital strategy at Drexel University and CUPRAP board member, was left in a lurch in the summer of 2020 when the school’s social media manager moved to another post. In the heat of turmoil nationwide– a pandemic, riots– the post was...
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September 27, 2021 @ 2:46PM
Higher education part of proposal
Education–from preschool through college– is part of the “Build Back Better” proposal by President Joe Biden. The historic investment plan allows for two free years of pre-k, two free years of community college, plus more federal financial for low income college students. This Washington Post article explains more about...
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September 22, 2021 @ 6:41PM
Helping coworkers navigate negative social media
Social media is a powerful messaging tool with a large reach, something that can help aid careers, get people to events, or sell books . But, even the most positive message can get twisted on these networks by people who disagree or who are simply out to cause harm....
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September 16, 2021 @ 4:42PM
When to partner with an outside firm
There are only so many employees and so many hours in a day for higher education Marketing and Communications departments. Successful departments prioritize strategy and projects– and know when strategic partnerships may be necessary. This Inside Higher Ed article provides three principles to guide when it may be time...
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September 10, 2021 @ 12:35PM
Better serving your audiences and the bottom line
Decentralized marketing exists at many higher education institutions. This way of operating marketing and communications in silos has many pitfalls. This Inside Higher Ed article acknowledges that savvy MarComm leaders instead centralize marketing and communications efforts to better serve audiences– and the bottom line.
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September 6, 2021 @ 6:14AM
Higher education COVID news
With classes in full swing for several weeks now at most colleges, some have seen setbacks because of COVID-19. This Inside Higher Ed article details COVID-19 news and provides updates from higher education institutions around the country.
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September 3, 2021 @ 6:58AM
Enrollment losses at community colleges
Community colleges were hit especially hard by the COVID-19 pandemic; enrollment fell 9.5 percent compared to spring 2019. These schools are now trying many different incentives– from cash to free books to re-enrollment drives– to attract students. This Inside Higher Ed article details these and other ways community colleges...
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September 2, 2021 @ 12:02PM
Your Gen Z 2.0 strategy
COVID-19 has dealt blows to just about every industry and person. College students and Generation Z are certainly no exception. Generation Z has had to bear shutdowns of schools, transitions from in-person classes to online courses to hybrid courses, losing part-time income and more. The author of this Inside...
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August 25, 2021 @ 6:15AM
Do not become the bland brand
Hybrid and Zoom classes have overtaken colleges. With many institutions carrying out these learning modules that are off campus, college brand identity is being lost in the shuffle. Colleges should want to avoid becoming a bland brand, just another university offering classes online. This Inside Higher Ed article explains...
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August 24, 2021 @ 6:53AM
Misplaced rage at communicators
Communicating the decisions made by leadership of an institution is the responsibility of marketing and communications teams. These professionals need to announce and explain the decisions a university makes and are often times met with vitriol for decisions that they are just communicating on social media and elsewhere. This...
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August 18, 2021 @ 6:10AM
Stellar admission year for some private colleges
Admissions teams had to rework their tried and true recruitment methods under last year’s COVID-19 mitigation measures. Even with the obstacles that many colleges faced, some quiet, not famous private colleges recorded stellar recruitment of the incoming class. This Inside Higher Ed article explains how they made this happen.
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August 17, 2021 @ 7:08AM
Helping faculty understand PR
Communications offices sometimes do not hear from faculty unless they have a book coming out or an upcoming program where they want seats to be filled. But, it is important that faculty understand the importance of PR all year–no just for the aforementioned ventures. This Inside Higher Ed article...
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August 3, 2021 @ 4:09PM
Changing campus plans?
Summer started off very well in relation to COVID-19. Cases dropped and colleges moved ahead with optimistic plans of students returning– many maskless– for the fall semester. Now, as the Delta variant takes hold and cases begin to rise while vaccinations rates have dropped, this Inside Higher Ed article...
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July 30, 2021 @ 6:09AM
The campus tour’s future
Campus tours are a hallmark of the college application experience. Before COVID-19, colleges held tours several times a day with many participants. Then, COVID-19 hit and tours became online. Then in-person tours made an awaited comeback through the summer. Now, COVID-19 Delta variant is threatening our way of life...
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July 21, 2021 @ 8:29AM
Fall forecast
Much of the communication from higher education marketing offices during the past year and a half has been centered around COVID-19. With the virus slowly taking a backseat in the news, the rest of summer should be used to prepare for other newsworthy areas communications offices may need to...
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July 16, 2021 @ 6:37AM
Storytelling helps public perception
The higher education industry has been under fire in recent years. Lack of diversity, cost, free speech– these are just a few of the issues that have lessened the public’s view of colleges and universities. To save higher education, this Inside Higher Ed article delves into the importance of...
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July 15, 2021 @ 9:35AM
Measuring storytelling
Storytelling has gained traction in recent years as critical to the success of higher education marketing efforts. Even with unparalleled storytelling, the question still remains on how to measure its success. This Inside Higher Ed article creates insight on quantifying the impact of the strategic stories our institutions tell.
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July 8, 2021 @ 6:05AM
How campus communicators can handle the Supreme Court’s NCAA ruling
The NCAA v. Alston decision by SCOTUS has college administration officials determining how to handle marketing materials, promotional language, etc. This Inside Higher Ed article makes the case for colleges including marketing, communications, and sports information directors in these important discussions, since they have valuable insight from marketing, recruiting,...
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July 6, 2021 @ 4:52PM
Mass male exodus
Before the pandemic began the rate of males attending college was decreasing. During the pandemic, males began to drop out of college at an even higher rate. This Chronicle of Higher Education article asks what colleges can do about this mass male exodus.
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July 2, 2021 @ 6:12AM
Training students for remote work
There has been an unparalleled shift in remote work because of the pandemic. This shifting landscape is causing Maine community colleges to offer a free program to teach remote work skills to prepare students for the estimated remote jobs in the future. This Inside Higher Ed article explains.
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June 30, 2021 @ 2:10PM
Start sharpening your communication skills
After a year of pandemic caused isolation from co-workers and strategic partners topped with ongoing Zoom meetings, many are wondering what it will feel like to return to work? PR professionals are especially nervous about having lost critical social and communication skills during the last year. This Inside Higher...
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June 25, 2021 @ 6:04AM
Personal negative bandwidth?
We work from home, check emails while we are out with friends or before bed, we are always on. But, that 24/7 connection may result in personal negative bandwidth–having less and less personal time and it coming at the expense of family and health. This Inside Higher Ed article...
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June 23, 2021 @ 2:42PM
Celebrate campus events in style
Milestones for institutions–such as the anniversary of the founding of a college or the launch of a new program–should be reasons to celebrate. These unique events that do not happen all that often can more than not throw your office awry if you are not ready for them. This...
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June 10, 2021 @ 6:49AM
2021 CUPPIE Award winners announced
CUPRAP is honored to announce the 14th annual CUPPIE Award winners. Despite the challenges related to the pandemic, members submitted 357 entries for the 2021 awards. Since the 2021 Spring Professional Development Conference was cancelled, awards were presented to the winners in an all digital format. A list of...
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June 9, 2021 @ 6:59AM
The importance of networking
Our members and those in the marketing and communications field understand the importance of networking. It is equally as important for those who are completing degrees or certificates to make themselves known. This Inside Higher Ed article discusses why college students should learn that sometimes it is not what...
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June 3, 2021 @ 6:59AM
Changing tide
As signs of progress on the COVID-19 pandemic are being made in the United States, now is the time to rethink marketing offices. From restructuring, reorganizing, to reevaluating service methods, this is the time for change explains Jaime Hunt, vice president and chief communications and marketing officer at Miami...
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May 27, 2021 @ 6:10AM
3,000 videos for 3,000 students
In an effort to stave enrollment deadlines, the president of West Texas A&M University, Walter Wendler, is sending personalized videos to 3,000 students admitted to the university. Wendler recorded 3,000 videos, each 16 seconds to 19 seconds long, during the course of 200 hours. This Inside Higher Ed article...
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May 24, 2021 @ 5:08PM
Changing the narrative
A negative opinion of the higher education industry has been increasing, especially in the last few years. Fraught with concerns over rising tuition costs to public perception that college does not provide the necessary skills for jobs, the industry is embattled and faces negative backlash. That is why this...
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May 20, 2021 @ 6:04AM
Colleges enticing students to get the COVID-19 vaccine
There is a growing list of higher education institutions who are mandating students receive the COVID-19 vaccine prior to the start of the fall semester. There are other ones, though, who instead of mandating the vaccine are thinking of creative ways to entice students to receive it. This Chronicle...
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May 18, 2021 @ 7:04AM
2021 Diversity Scholarship winner announced
Thania Inoa De Jesus, a business, communications/PR and advertising major at Albright College, is CUPRAP ™s 2021 Diversity Scholarship winner. Thania, class of 2021, is a first-generation, Latina college student and soon to be the first college graduate in her family. She will also be earning minors in Spanish...
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May 17, 2021 @ 6:54AM
Online engagement is here to stay
More than year ago when colleges closed for what administrators thought would be a few weeks, admissions had to find ways to engage students online. With no one on campus and no campus visits there was still a need to actively promote the college and bring it to prospective...
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May 13, 2021 @ 6:01AM
Safe commencement celebrations
Higher education institutions have celebrated or are in the process of celebrating commencement ceremonies. In this age of COVID-19, the events look and feel different than these past occasions. This Inside Higher Ed article details the safety precautions that are being built in to many graduations to retain the...
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May 11, 2021 @ 6:55AM
TikTok takes community college viral
In a time where enrollment in community colleges has been decreasing, Cape Fear Community College saw its enrollment increase one percent this past year. The school is attributing some of its growth to its social media and the wildly popular TikTok videos it posts; some have garnered more than...
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May 5, 2021 @ 6:05AM
Confusion and resentment over PA’s consolidation plan
A plan to consolidate six of Pennsylvania’s public universities (three in the western part of the state, three in the eastern part of the state) is causing confusion and resentment. A total of 1,500 jobs are at risk with the new plan, which is outlined in a 400 page...
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May 3, 2021 @ 6:58PM
What “off the record” really means
Administrators and faculty are often interviewed by journalists. Often times they say this topic is “off the record.” More than not, they are using that term to tell a joke or say something that is not polite. But, this Inside Higher Ed article explains that is not the intended...
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April 26, 2021 @ 6:04AM
Swag for shots?
Colleges and universities have been offering freebies to students who show proof of receiving the COVID-19 vaccine. Some higher education institutions are even considering financial incentives to students who received the shot. Scholars are weighing in on the ethical implications of offering money for shots in this Inside Higher...
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April 21, 2021 @ 5:48AM
Colleges requiring COVID-19 vaccinations
Many colleges are requiring students to be vaccinated before returning to class for the fall 2020 semester. The Chronicle of Higher Education composed this list detailing the higher education institutions who are requiring students receive the vaccine.
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April 19, 2021 @ 6:05AM
The importance of words
The COVID-19 pandemic has been difficult on everyone–from students to faculty to staff. The higher education communities who are faring better through these challenging times are the ones who are conveying open, authentic communications. This Inside Higher Ed article explains.
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April 12, 2021 @ 5:10PM
Are campus phones becoming extinct?
During the past year many higher education professionals have worked from home and conducted their roles without the use of a campus phone. With Zoom overtaking the phone–and not set to go away anytime soon–some are wondering if this era is ringing in the end of campus phones? This...
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April 8, 2021 @ 6:02AM
Breathing new life into your print magazine
In this digital age, the question is often posed among communications professionals about the value of a print magazine. Finding creative ways to reuse that content digitally increases the value to that traditional college mouthpiece. This Inside Higher Ed article details some ways to breathe life into your print...
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April 6, 2021 @ 6:48AM
The safety challenges of commencement
Most commencements in 2020 were held virtual because of the COVID-19 pandemic. The pandemic is ongoing, and new cases are rising along with vaccinations. Many colleges are opting to celebrate their graduates with in-person ceremonies. Those events hold safety challenges, as this Inside Higher Ed article explains.
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April 1, 2021 @ 6:01AM
Enrollment marketing after the pandemic
Like many industries COVID-19 forced higher education enrollment marketing to quickly pivot to digital solutions to reach prospective students. Now, with these digital marketing solutions garnering students, enrollment management is wondering if it should return to its tested and tried pre-pandemic ways or embrace these working technologies post pandemic?...
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March 29, 2021 @ 6:05AM
Seven ways to assess marketing and communications
Higher education marketing and communications offices have greatly evolved in a decade. Digital marketing is favored over constructing press releases. Assessment has also become vitally important. This Inside Higher Ed article details seven ways to foster this culture of assessment.
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March 24, 2021 @ 5:47AM
Admissions after the pandemic
When the COVID-19 pandemic hit a year ago causing a national shutdown, the immediate thought was that higher education operations would return to normal in a few weeks. As the pandemic hangs on, the timeline for returning to the office and to travel has taken longer than expected. That...
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March 22, 2021 @ 6:02AM
Squashing silos
Higher education is infamous for the silos built in the marketing world. With marketing decentralized at many campuses, divisions go rogue making collaboration and maximizing resources difficult. This Inside Higher Ed article explains the importance of knocking down the silos for more cohesive marketing.
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March 17, 2021 @ 6:01AM
Using words to create an inclusive campus
A report issued last year by the Center for Postsecondary Research at Indiana University found Black students at colleges had more distrust in their institutions than their white peers. Administrators asked how to create a more inclusive environment. This Inside Higher Ed article details one answer– using communication as...
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March 15, 2021 @ 6:03AM
The race to tell students colleges will open in the fall
The recent few weeks have been a flurry of communications from colleges touting they will be open in the fall. Colleges are hoping the news, spurred by increased vaccination rates and the ongoing admissions season, will give them an advantage to prospective students. This Inside Higher Ed article explains...
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March 11, 2021 @ 7:08AM
Higher ed COVID-19 updates
Some of the latest COVID-19 updates in higher education include: the University of Michigan deactivating 375 student ID cards for failure to comply with COVID-19 testing; the passing of St. Bonaventure’s president due to COVID-19; a study finding a sharp rise in college anxiety and depression in the wake...
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March 8, 2021 @ 6:57AM
Dartmouth is staying with Seuss name
Dartmouth College’s Medical School, named Geisel School of Medicine, will continue to be named after Theodore Seuss Geisel and his wife, Audrey. Dr. Seuss, as Theodore is known, is a graduate of Dartmouth and wrote more than 60 children’s books. Last week, Seuss Enterprises determined six of his books...
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March 1, 2021 @ 6:04AM
Submission extension on annual awards
We closed the submissions for our CUPPIE awards, but continue to seek nominees for our annual recognitions: the Arthur V. Ciervo Award, the Don Hale Award, the Joseph W. Donovan Rising Star Award, and the CUPRAP Diversity Scholarship. Consider nominating deserving candidates for these prestigious awards. The nomination deadline...
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March 1, 2021 @ 6:03AM
Spring Professional Development Series announcement
It is difficult to believe that nearly a year has passed since we gathered in Lancaster for our last annual conference. Regretfully, circumstances are preventing us from meeting in person this spring. But we remain committed to providing you with the best value for your professional-development dollar. With that...
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February 24, 2021 @ 6:08AM
Cold causing campus crises
College campuses have been tending to the COVID-19 crisis for almost a year. The newest set of crises for many schools is the cold weather, which compounded with the pandemic has created college closures and has caused COVID-19 vaccines and testing to cease in many places. This Inside Higher...
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February 22, 2021 @ 6:59AM
Push back posts
Lehigh University recently underwent controversy when one of its professors prepared a video attempting to dispel myths about poverty. The video’s content was seen as racist and seemingly blamed those in poverty for their circumstances. The backlash led the university to create videos from other faculty members to discuss...
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February 18, 2021 @ 4:38PM
Diving into Drexel’s “Ambition Can’t Wait” campaign
Member institution Drexel University has witnessed broad success with its “Ambition Can’t Wait” marketing campaign. Joe Master, CUPRAP board member, and Craig Kampes talk to Volt about the origin, strategy, and execution of this ongoing brand campaign.
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February 17, 2021 @ 6:11AM
Friendly Philadelphia Merger
Saint Joseph’s University and the University of the Sciences, both located in Philadelphia about five miles apart, have decided to merge and signed a letter of intent between the two schools. Both universities have hundreds of years of history; their deal raises many questions about strategy and identity of...
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February 15, 2021 @ 6:01AM
Rethink how you’re measuring social media
Key social media statistics like the number of followers along with likes are shares are typical ways marketing offices measure the reach and effectiveness of social media. This Inside Higher Ed article explains why rethinking that data and using other social media measurements may be more effective for institutions.
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February 10, 2021 @ 6:01AM
Small school, high infection rates
The fall semester was a difficult one for Central Methodist University in Fayette, Missouri. One in four of its students tested positive for COVID-19. This Chronicle of Higher Ed article details the plight of the school that had good intentions, but was not prepared adequately for the pandemic.
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February 8, 2021 @ 6:11AM
Snow more?
The COVID-19 pandemic has nudged colleges to switch to remote learning, some for short periods and others for whole semesters. With virtual classes becoming more prevalent, many colleges are now turning to holding classes online during major snowstorms instead of using snow days. Does this signal the end of...
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February 4, 2021 @ 7:11PM
St. Lawrence University names new president
St. Lawrence University recently named Kathryn A. Morris as the university’s 19th president. Morris will begin her tenure at the Canton, NY institution on July 1, 2021. She will succeed current President William L. Fox ™75, who announced his retirement in August 2020.
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February 3, 2021 @ 6:11AM
Growing reach of chief marketing officers
It has been a year of unique challenges, especially for marketing departments. These demanding times of increased communications and workload have caused chief marketing positions to expand their reach and role within colleges. This Inside Higher Ed article explains.
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February 1, 2021 @ 6:15AM
Say no to “this is the way things have always been done”
The COVID-19 pandemic has forced higher education institutions and staff to adapt and become resilient in a rate this sector has not seen in a long time. From crisis communications to supporting families– all of it has been done at lightning speed. That is why this Inside Higher Ed...
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January 27, 2021 @ 6:02AM
Communication during COVID is key for college students
It may be difficult to believe, but the United States is ten months into the COVID-19 pandemic. College students have shifted and adjusted to new ways of learning and most are giving their respective institutions the benefit of the doubt regarding this evolving time. A recent survey found that...
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January 25, 2021 @ 6:08AM
When a president should speak out
The last year has been rife with moments in our country’s history that shook our citizens to the core. Many of these events have prompted higher education institutions to issue public statements. These words may serve as a moral or social guide for constituents, but can be off putting...
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January 20, 2021 @ 6:02AM
Social media management in uncertain times
The new year was off to an uncertain start with the unrest at the Capitol. The upcoming Inauguration is also proving to be tense. With so much uncertainty around, how do you manage it on your social media pages? And what if there is an on campus incident? This...
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January 18, 2021 @ 5:12PM
Silos cause sleepless nights
What keeps marketers awake at night? Operating in a vacuum, without the support of admissions, faculty, and higher education administration is one of the biggest causes of worry and frustration for higher education marketers. Operating in these “silos” can have a detrimental effect on more than marketing, though, as...
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January 13, 2021 @ 6:09AM
Prestige schools faring well during the pandemic
The COVID-19 pandemic has demonstrated the inequalities that exist worldwide– with jobs, food, healthcare, and education. Even higher education is not immune to the influences of the pandemic. “Have” schools, such as Ivy League ones, are faring well during this time. While “have not” schools are not doing as...
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January 11, 2021 @ 6:00AM
Enter the 14th annual CUPPIE Awards
Members: Enter the 14th annual CUPPIE Awards and show your best work! The deadline for entries is February 26, 2021. The number of categories is increased, adding some specific to COVID-19, including video, print, social media and communications plans specific to the pandemic. Visit this page to enter and...
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January 6, 2021 @ 6:01AM
Twice-weekly testing recommended for reopening colleges
With the Coronavirus pandemic still raging, the American College Health Association (ACHA) is recommending twice-weekly testing for students and faculty at colleges who are reopening this semester. This Inside Higher Ed article details the reasons for this recommendation– and why it may be cost effective.
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January 5, 2021 @ 6:12AM
Adjusting calendars– again
The COVID-19 pandemic is still churning and is causing even more changes to higher education calendars. Some colleges are opting for a month of online learning before returning to school for this semester. While many universities are also eliminating the widely popular spring break. This Inside Higher Ed article...
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January 4, 2021 @ 7:57AM
2020 in review
This podcast from The Key with Inside Higher Ed is a review of 2020– what we learned in regard to higher education during this challenging year and how the pandemic brought existing problems to the forefront.
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December 25, 2020 @ 6:02AM
Happy holidays
We want to thank you for being a special part of our year. Even though most of the year looked different than other years, we were happy to share it with you in-person and then virtually. We look forward to being part of your 2021. Happy holidays from all...
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December 22, 2020 @ 6:15AM
Falling ahead to 2021
A cumulative sigh of relief was breathed by higher education leaders when the fall 2020 semester ended. But, that sense of calm is short-lived. In January it will be time to begin planning for the fall 2021 semester— and should the same learning options apply as they did this...
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December 21, 2020 @ 3:32PM
Pandemic’s impact on fall enrollment
The numbers are in and they do not look good. The COVID-19 pandemic had a major impact on enrollment for the fall 2021 semester in higher education. Community colleges were impacted the hardest in regard to decreased enrollment due to the pandemic. This Inside Higher Ed article takes a...
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December 16, 2020 @ 4:09AM
Finding a new normal
During the fall semester colleges campuses had to determine how to co-exist with COVID-19. Some opened, some opened and integrated testing plans, others went remote, and some used a mixture of remote and in-person classes. Rutgers University chose remote learning, and while there was disappointment, it gave the school...
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December 14, 2020 @ 5:04AM
“Wellness days” instead of spring break
The fall semester challenges of teaching and learning during a pandemic have ended. Winter break is here. Thinking ahead to the spring semester and spring break, higher education institutions are re-imagining what that break will look like during this ongoing COVID-19 crisis. Many colleges are cancelling spring break and...
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December 8, 2020 @ 6:00AM
Higher Ed COVID-19 updates
This article from The Chronicle of Higher Education provides updates in the higher education arena regarding COVID-19. The latest information includes Washington, D.C. linking a quarter of its Coronavirus updates to colleges and some harsh words for higher education leaders.
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December 7, 2020 @ 4:48PM
Responding and reacting are two very different things
This year has been fraught with polarizing issues– the election, social justice, an ongoing pandemic. As communication professionals whose jobs are to tackle these weighty issues for institutions–whether through social media or statements– pullback is sometimes required to keep emotions off of the table. This Inside Higher Ed article...
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December 1, 2020 @ 6:00AM
Reopening considerations
The fall semester has finished or is winding down for most colleges. That leaves one big thing on the minds of higher education administrators: reopening in the spring. This Inside Higher Ed piece provides four principles for tackling reopening.
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November 30, 2020 @ 4:14PM
Renewable campuses: virtual showcase and discussion
Penn Environment Policy and Research Center will host a discussion for higher education officials about renewable campuses and how to take action on renewable energy technology on December 3. The information below is provided by the Penn Energy Policy and Research Center and includes a link to RSVP for...
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November 25, 2020 @ 6:01AM
Testing or just take care?
Similar to college COVID-19 reporting and dashboards, the plans for students and testing prior to going home for Thanksgiving vary. This Inside Higher Ed article explains how different higher education institutions are– or are not– handling testing before the Thanksgiving break.
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November 23, 2020 @ 6:55PM
Enrolling a class during COVID
Muhlenberg College in Allentown PA, one of our member institutions, is featured in this article in the Chronicle of Higher Education. The piece focuses on the uncertainties and challenges enrollment management faced enrolling this current class of COVID.
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November 18, 2020 @ 6:04AM
A vaccine may be close, but normal life on campus is not
There has been a lot of positive news lately regarding potential COVID-19 vaccines. They are more effective than many thought they may be and dissemination of them is getting close. Even with all of this good news, achieving normalcy at colleges is still far away. This Inside Higher Ed...
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November 16, 2020 @ 6:20AM
Latest campus COVID-19 updates
The Chronicle of Higher Education provides live updates from colleges and universities in regard to the COVID-19 pandemic. To access the latest news about higher education institutions, click here.
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November 12, 2020 @ 2:45PM
Private colleges resetting tuition
Private colleges across the country are slashing tuition rates, but few are blaming the pandemic even though it is one of the reasons enrollment is down at many institutions. Some of the colleges are quick to say that the decrease in tuition is not because of the pandemic, but...
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November 9, 2020 @ 2:11PM
A message from the President of CUPRAP
Dear CUPRAP members, As always, I hope this finds you and your loved ones safe and well. I wanted to update you on a few happenings regarding your favorite professional development organization. Around 180 people attended the free Digital and Enrollment Marketing Virtual Workshop that we hosted with Carnegie...
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November 5, 2020 @ 2:42PM
The importance of fueling your institutional strategy during a crisis
The COVID-19 pandemic, election, and other social factors have strained colleges. Many administrators are busy putting out fires caused by these sources and are failing to maintain or accelerate institutional strategies. It is crucial–especially in these uncertain times– to continue to focus on that strategy and to help it...
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November 3, 2020 @ 2:46PM
Restoring discourse at colleges after the election
This presidential election is contentious. It has pitted friends and neighbors against one another. Regardless of who wins the presidency, college leaders will need thoughtful ways to restore discourse at their institutions post election. This Inside Higher Ed article shares some ideas.
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October 29, 2020 @ 6:02AM
Crisis communications call for compassion
Crisis communications are challenging. There is usually important information to disseminate and it must be done in a humanized, empathetic way. This Inside Higher Ed piece explains that the more challenging the crisis, the more the communications should emphasize humanization.
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October 27, 2020 @ 1:52PM
Virtual marketing event recap and presentations
Thank you to everyone who attended our free Digital and Enrollment Marketing Virtual workshops with Carnegie Dartlet on Wednesday, October 21 and Thursday, October 22. We were glad to connect with almost 200 old and new friends on those days. If you were one of the people who attended...
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October 21, 2020 @ 6:01AM
Why I miss working from the office
Higher education has shown resilience through the COVID-19 pandemic. Many administrators at colleges are still working from home while learning has continued. This Inside Higher Ed article by one administrator details three things he misses most about working on campus.
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October 19, 2020 @ 6:23PM
Move over viewbook– you’ll never guess what replaced you
Hampden-Sydney College, one of the few remaining all male colleges, did not want to forego the traditional viewbook, but wanted to create something that prospective students actually read. The Swagalog is a magazine that showcases the school, but in a fun way with humorous articles that people want to...
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October 14, 2020 @ 6:03AM
Not all COVID dashboards are created the same
COVID-19 pages are frequently visited on campus websites– especially the dashboard pages. While they contain a great deal of information, a lot can be purposely left out because of a lack of universal standards, reporting, and testing. This Inside Higher Ed article explains how varying levels of transparency at...
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October 13, 2020 @ 6:30AM
New marketing plan for Allegheny College
Allegheny College in Meadville is a liberal arts college, like many other schools located in Pennsylvania. To stand out from those colleges, the school enacted a new marketing plan to attract Generation Zers and to make itself more competitive. Part of the plan’s purpose is to provide meaning for...
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October 6, 2020 @ 6:20AM
COVID-19 updates from colleges across the nation
The Chronicle of Higher Education site updates COVID-19 information from colleges across the country. Most recently, 1,277 Penn State University students are sanctioned over safety violations. To read more about this story and COVID-19 news from colleges across the country, click here.
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October 5, 2020 @ 8:47PM
Enrollment marketing virtual workshops for members
We are excited to work with Carnegie Dartlet for a free Digital and Enrollment Marketing Virtual Workshop on Wednesday, October 21 and Thursday, October 22. You ™ll hear from higher education marketing experts on a variety of timely and valuable topics: Enrollment Marketing During and After COVID-19 “ A...
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October 5, 2020 @ 3:16PM
COVID-19 on your website
College websites are a hub of information. Typically they are visited to inquire about degrees, programs, tuition, sports, and employment. In these pandemic times, campus COVID-19 information has quickly become one of the most visited pages on a college site. Michael Stoner, a presenter at our Spring 2020 conference,...
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October 1, 2020 @ 7:02AM
Telling your story during a pandemic
When the COVID-19 pandemic hit colleges and universities in March, marketing and communications offices quickly pivoted to crisis communications. Most schools did well delivering communications to their students by creating special web pages, communicating opening plans, etc. Some schools went beyond this crisis focus and sought to add value...
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September 29, 2020 @ 3:00PM
Allow web editors to do their jobs
Web editing is a skill that should be cherished. These writing professionals know how to pare down complicated and long text so it makes sense and engages readers. That is why this Inside Higher Ed post makes the case for letting these professionals do their jobs– without critique.
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September 23, 2020 @ 7:01AM
Encouraging student voting
The COVID-19 pandemic has been front and center in the minds of most college administrators. Many higher education institutions, though, are not forgetting the importance of student voting and engagement. This Inside Higher Ed piece details how two schools are working to engage students during this election.
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September 21, 2020 @ 10:19AM
Jumping to January
With the fall semester underway, many colleges are now looking ahead to January and how learning will look due to the pandemic. Schools are keeping many of the same precautions, while adding others, like cancelling spring breaks. This Inside Higher Ed article explains.
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September 16, 2020 @ 7:42AM
Proximity’s importance during a pandemic
Community colleges are having a difficult year because of COVID-19. Enrollment is down 20 percent from last year at many community colleges in Alabama. That led to a new marketing campaign by Alabama community colleges touting their closeness to home–a selling point during the pandemic– for potential students in...
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September 14, 2020 @ 11:31AM
Who will be standing in the post-pandemic higher ed world?
Predictions about how higher education institutions will fare post-pandemic vary depending on an institution’s student body size, endowment size, affiliation, influential alumni, and other factors. This Inside Higher Ed piece offers an opinion on what may be in store for colleges and universities once COVID-19 ends.
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September 10, 2020 @ 7:15AM
Colleges and counties clash over COVID
Schools are trying their best to contain COVID-19 outbreaks on campus. What happens, though, when their containment measures do not align with county guidance? This Inside Higher Ed article details some schools and counties where that is happening, and how it is being handled.
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September 8, 2020 @ 1:58PM
Containing COVID-19 on small campuses
Higher education institutions nationwide are struggling with the containment of COVID-19. As large universities are reporting hundreds of cases, many small colleges are reporting single digit infections. Those numbers seem small, but may yield a hefty percentage because the total student body is not large. Studies are finding, though,...
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September 3, 2020 @ 6:56AM
COVID-19 and colleges: live updates
Most higher education students have returned to class–either online or in-person. Even though learning has resumed, things are still rapidly changing at many college campuses because of COVID-19. This Inside Higher Ed link provides live updates of college news regarding the pandemic.
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September 2, 2020 @ 3:14PM
Is lack of communication eroding trust?
Since the COVID-19 pandemic hit, colleges have made difficult decisions regarding reopening plans and safety protocols for the fall semester. The colleges that are being regarded more highly among their students–even amidst changing plans– are those who have communicated widely and effectively throughout the whole pandemic. This Inside Higher...
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August 26, 2020 @ 3:50PM
Should colleges prepare for permanent closures?
Nary a second has gone by this summer that college administrators were not busy preparing. Creating plans to reopen. Writing scenarios if there is a COVID-19 outbreak on campus. Drafting how to guides if colleges needs to close in the fall. This Inside Higher Ed piece argues there is...
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August 24, 2020 @ 2:31PM
What about private colleges?
A lot of attention has been given to opening plans and the return of students at large state schools and ivy league colleges nationwide. Not as much attention has been given to private schools. Many private universities have been working diligently to create plans and protocols to welcome students...
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August 20, 2020 @ 2:25PM
Criticism expressed for college COVID-19 marketing
Many for profit online colleges have seized on the COVID-19 pandemic to try to increase enrollment. Some have even used questionable advertising– taking aim at health and economic fears and uncertainties to draw students in. This Inside Higher Ed article explains why a foundation’s report has criticized these ads...
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August 19, 2020 @ 10:35AM
An update from our President
Dear CUPRAP community, On behalf of the board and staff, I hope this finds you and your loved ones safe and healthy. Like every other organization, CUPRAP has had to adapt to the ever-changing realities of a pandemic-stricken world. Regrettably, we have been forced to cancel this year ™s...
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August 17, 2020 @ 3:16PM
Community colleges brace for a tough year
Before COVID-19 took hold, community colleges were predicting increased enrollment for the 20-21 academic year. Now, though, the forecast is looking bleak as many community colleges have undertaken a decrease in enrollment due to the pandemic. This Inside Higher Ed article explains.
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August 12, 2020 @ 2:57PM
Monitoring COVID-19
Higher ed institutions are employing many methods to try to stop and also contain outbreaks of COVID-19. Mandatory masks, hygiene, outside classes, and learning pods are all some techniques. One university is implementing another approach– wearable technology to track COVID-19 symptoms– to try to stop an outbreak before one...
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August 11, 2020 @ 6:57AM
Reversals and returns
Some higher education institutions are starting classes soon. Others are reversing their plans to begin because of COVID-19 concerns. This Inside Higher Ed piece shares some of the schools who are forging ahead and those who have recently pulled back their reins.
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August 10, 2020 @ 2:26PM
Strengthen your storytelling
Finding, cultivating, and writing stories takes a lot of effort and time. The part that comes next–the sharing of said stories– is also a big piece of this communication puzzle. This Inside Higher Ed article provides advice on how to strengthen that piece by sharing your story in ways...
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August 5, 2020 @ 6:36AM
Holding steady
When stay-at-home orders were first issued in March no one realized how long of a haul this COVID-19 pandemic would be. University administrators spent months writing and rewriting plans on how to combine the reality of this virus with students returning to campus. Now that it is August, colleges...
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August 3, 2020 @ 4:06PM
“Retouring”– some schools return to in-person tours
How higher education has responded to the COVID-19 pandemic has not been one size fits all. Some colleges are having students return to campus, others said they will teach students in person, but then opted to go virtual. Most campus tours have also been virtual, but a few colleges...
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July 29, 2020 @ 6:40AM
Relaying the risks
Each passing day is moving closer to the beginning of the fall 2020 semester. Colleges are communicating the creative– and mandated– ways for students to protect themselves and others. From “maskots” to mask selfies to virtual COVID19 training sessions to pledges, this Inside Higher Ed article details the unique...
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July 27, 2020 @ 9:35AM
Students and the spread of COVID19: what colleges can do
College students have been attracting media attention lately because of how widely they have been spreading COVID19 because of gatherings and parties. This is leading college administration to consider ways to stop students from spreading COVID19 off campus. This Chronicle of Higher Education article explains.
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July 23, 2020 @ 6:29AM
Teaching in person classes during a pandemic– what it is really like
As higher education marketers we have been drafting, writing, changing, and communicating plans and safety protocols for students to return to classes in person during the upcoming fall 2021 semester. We imagine and create appealing pictures of what classrooms will look like during COVID19. But, maybe an article like...
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July 22, 2020 @ 2:16PM
Creative campus tours– are they the future?
The COVID19 pandemic has forced admissions and marketing offices to be creative and to jump ahead digitally in many ways– campus tours included. Live safari tours where staff ride through campus in vehicles and show the school to someone who is home on a device is just one way....
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July 15, 2020 @ 7:05AM
Autumn’s agenda
This summer of COVID19 has not felt like typical higher education summers. Virtual graduations and other new kinds of socially distanced commencement ceremonies were planned and executed. Days have been fraught with creating, changing, and communicating plans regarding the fall 2020 semester. This Chronicle of Higher Education piece is...
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July 13, 2020 @ 1:56PM
Mandatory masks may not be an option for all students
Scientists and medical professionals agree that mask wearing helps combat the spread of COVID-19. Many colleges who are reopening are making masks mandatory to get students back on campus and keep them safe. But, this Chronicle of Higher Education article investigates the consequences of mandatory masking up because– the...
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July 3, 2020 @ 7:02AM
Clearly communicate any change of plans
There has been a lot of fanfare around higher education institutions announcing how they will reopen for the fall 2020 semester. There is the possibility, however, that some colleges may need to change those well laid out plans. If COVID-19 forces adaptations, colleges will need to clearly communicate to...
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July 2, 2020 @ 7:02AM
Small school meets admissions goals during COVID-19 pandemic
Ursinus College, a small school located the suburbs of Philadelphia, is an institution that may have been worried about something as economically challenging as the COVID-19 pandemic. But, the school of under 1,500 students, whose endowment is not a large part of the budget, met its admissions goal for...
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June 29, 2020 @ 2:10PM
A tale of two private colleges: how each one plans to reopen in the fall
Two prominent liberal arts colleges–Bowdoin and Middlebury– announced their reopening plans for the fall 2020 semester amid the COVID-19 pandemic. Bowdoin College in Maine is only having first-year and transfer students report. The other students will participate in online learning. Middlebury College in Vermont conversely announced that the school...
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June 25, 2020 @ 7:04AM
Recruiting for Fall 2021
With the 20-21 freshmen classes expected to descend upon college campuses in several weeks, enrollment and marketing professionals are looking ahead to fill the seats of the freshmen class of 21-22. This Chronicle of Higher Education article states that recruiting it is not an impossible task, but will need...
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June 23, 2020 @ 1:52PM
Get through a crisis by thinking like a designer
Strategic planning is the hallmark thought process of higher education administration. But, this Inside Higher Ed article challenges administrators to change the way they think during a crisis . The author details six reasons why administrators should think like designers right now and ditch the planning mode.
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June 17, 2020 @ 8:09AM
Public research universities and their satisfactory admissions rate for fall
The outlook of new students attending public research universities in the fall appears to be stable. No one was sure what to expect with recent enrollment declines and the COVID-19 pandemic, but some institutions are witnessing an increase in deposits while others are seeing a slight decline. This Inside...
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June 15, 2020 @ 3:15PM
Coronavirus casualty: falling endowment values
COVID-19 has rocked nearly every institution worldwide. Financial markets have taken a hit, as well as endowments at many higher education institutions. This Inside Higher Ed article details a survey that showed these funds dropped an average of 13.4%.
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June 11, 2020 @ 8:10AM
Student help in constructing fall curriculum
College administrators are immersed in proposals for the fall semester– from the size of classrooms to the length of the academic calendar. Amidst all of the planning, there is one group who it may be advantageous to bring to the table: students. Students have been busy with their peers...
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June 10, 2020 @ 7:05AM
Building justice and equality: a letter from our president
Dear CUPRAP community, One of the defining tenets of our organization “ perhaps the defining tenet “ is its mutual support. Our members are here for each other, always, offering counsel, or empathy, or just a sounding board. As we reflect on the brutality of the last several weeks,...
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June 9, 2020 @ 11:57AM
Fall classes coming into focus
Many higher education institutions announced they will be open for the fall semester. With that piece of the puzzle solved, administrators are now figuring out what exactly that semester will look like. Hybrid plans of longer days, outdoor classrooms, and possibly shorter semesters are in the works. This Inside...
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June 5, 2020 @ 11:30AM
Engaging your current students
Colleges opening in the fall will look different than in recent years. A lot of industry talk has focused on how to attract freshmen to schools in this COVID19 climate, but now the reality of how to also keep current students engaged is setting in. This Inside Higher Ed...
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June 3, 2020 @ 2:26PM
Higher education presidents and students condemn racism
The George Floyd protests have spoken to the pain our nation is feeling. They are a reaction to the anguish from the death of Floyd, who was held to the ground and struggled to breathe while pleading for help. People, businesses, and higher education institutions are also openly condemning...
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May 28, 2020 @ 3:38PM
When can we begin to tell non-COVID19 news?
Higher education marketing is mostly the same across all of its institutions. We marketers and communications professionals readily share news and information that demonstrates our schools, students, faculty and staff in a positive light. But, with COVID19 we have made adjustments in the news we share, most of it...
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May 25, 2020 @ 8:08AM
Refashioning brand value
Marketers have been focusing less on the brand itself, but rather on having brands demonstrate how they are helpful to the greater good. With the emergence of COVID-19 and students being sent home to learn, higher education marketers have needed to make this shift in redefining brand value happen...
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May 22, 2020 @ 2:39PM
Survey results: what students want for the fall
Higher education administrators have been busy pushing around different scenarios for the fall semester because of COVID-19. These officials may not have asked the students who are affected by these decisions what they want to see happen. A survey by Inside Higher Ed did, though. This article presents the...
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May 18, 2020 @ 5:18PM
Reasons to shutter colleges in the fall
Virtual courses for the spring semester ended and online commencements are completed. Now higher education is now grappling with the question of whether to reopen colleges in the fall. Should classes resume as usual? Should they be held online? A combination? This article from The Chronicle of Higher Education...
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May 15, 2020 @ 3:31PM
Trouble forecasting the future? Try instead to focus on what really matters
The present is ever-changing. The landscape is rocky and obstacles are thrown at us each day. Joseph Master, board member and assistant vice president of marketing and digital strategy at Drexel University, reflects on what truly matters during these challenging times and provides us hope in this Volt piece.
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May 13, 2020 @ 7:07AM
Cooperation is key for the future of higher ed
For a long time higher education facilities and departments within them have operated in silos. This Inside Higher Education piece makes the argument for why, going forward, these institutions and departments will have to cooperate to succeed.
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May 12, 2020 @ 3:21PM
Does Zoom have you down?
In the past two months Zoom has become a huge part of our professional lives. Meetings, teaching sessions–even happy hours– are being held through the program. It is keeping us connected, but do you find yourself tired of it? Fatigued from the face to face calls? Weary of staring...
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May 6, 2020 @ 7:19AM
Archiving a pandemic
Historical archives include a past that silenced marginalized people. During this COVID-19 pandemic there are individuals who are working to ensure the same thing does not happen. These people are currently gathering digital ephemera in a quest to stop history from repeating itself. Read more in this article from...
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May 4, 2020 @ 3:10PM
What does intent to reopen really mean?
In the last week a few colleges and universities stated they are intending to reopen in the fall. Many worked caveats into their reopening statements adding “if it is deemed safe.” So, what exactly does it mean when a higher education institution is intending to reopen? This Inside Higher...
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April 30, 2020 @ 7:29AM
The correlation between pandemic and pupils
A recent study suggested universities and colleges may lose up to twenty percent of their fall enrollment because of COVID-19. The numbers in the study are dismal and do not even include foreign students or community colleges. This Inside Higher Ed post details the figures and outlook.
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April 29, 2020 @ 2:14PM
Hitting the restart button on a bad day
Stay-at-home orders have been in place for weeks because of the threat of COVID-19. Many academics and those who are employed by higher education institutions are working from home. During that time we have all been staring at our same four walls. The monotony has taken its toll, giving...
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April 22, 2020 @ 4:05PM
Navigating uncharted waters during COVID-19
In this time of COVID-19 many of us feel as though we are in the ocean and are feverishly swimming to hold our heads above water. Things are changing abruptly and once a decision has been made it may need to be rethought only hours later. Board member Joseph...
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April 21, 2020 @ 3:07PM
COVID-19 and higher ed marketing
COVID-19 has simultaneously changed the world and the messages marketers are communicating. It has also rapidly altered the way higher education marketing is responding. This Inside Higher Ed piece provides seven tips for higher ed marketers during the time of COVID-19.
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April 16, 2020 @ 3:51PM
The making of a winning campaign
Storytelling, data-driven results, and a unified brand message. Drexel University’s “Ambition Can’t Wait” campaign has all of it. In this Podcast board member Joseph Master and his team member Craig Kampes talk about how they developed and implemented this award-winning campaign.
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April 13, 2020 @ 3:48PM
Four ways to connect with your students during the COVID-19 pandemic
There are unknowns swirling in every industry since the COVID-19 pandemic broke, and that is especially true in higher education. Reaching prospective and current students is complicated with both the terrain and the journey unknown. This Inside Higher Ed piece shares four tips to use now. It is written...
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April 8, 2020 @ 2:03PM
Thoughtful leader communication in the time of COVID-19
COVID-19 has thrown the world– and higher education– into disarray. Industry leaders who were looking for thoughtful ways to communicate to students found an example in the way Iowa State University’s admissions director has been communicating with students. This Inside Higher Ed piece details what she has done.
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April 2, 2020 @ 2:09PM
Reports that colleges may lose millions due to COVID-19
A recent article in the Philadelphia Inquirer talked about how COVID-19 is disrupting colleges and universities in the state of Pennsylvania. With the semester put on hold and recruiting efforts challenged, many school officials reported their institutions may lose millions of dollars. Read more here.
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March 26, 2020 @ 7:09PM
2020 CUPPIE winners
The 13th annual CUPPIE winners received their awards at our 2020 Spring Professional Development Conference in Lancaster on March 5. Altogether, 450 entries were received from colleges, universities, agencies, and providers of private, specialized and secondary education. Judges represented experts in the field of communications and included designers, writers,...
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March 26, 2020 @ 7:02AM
Unprecedented times
Higher education facilities around the country have been scrambling to get classes online because of the COVID-19 pandemic. Decision making, coordination, and communication have all been imperative. This Inside Higher Ed article documents the ways Georgetown and Dartmouth are trying to navigate these challenging, unprecedented times.
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March 25, 2020 @ 1:19PM
Recruiting students without using campus visits
Colleges and universities still need to meet their enrollment goals for next year. This has become increasingly difficult because of COVID-19 and the inability for schools to host on-campus visits. This Inside Higher Ed article gives some strategies schools are developing to make up for the loss of access...
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March 14, 2020 @ 1:11PM
2020 Spring Professional Development Conference Recap
We hope you enjoyed our 2020 Spring Professional Development Conference in Lancaster from March 4-6 as much as we did. It was wonderful connecting in person and through social media using #cuprap2020. The conference went by quickly, so we are providing highlights from three fun, fast-paced days: Official photos,...
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March 10, 2020 @ 11:56AM
Official photos from #cuprap2020
Thank you for attending our 2020 Spring Professional Development Conference in Lancaster from March 4-6. We enjoyed seeing old friends and meeting new ones. Official photos taken at the conference are courtesy of Dan Z. Photography (password: CUPRAP). Please credit Dan Z. Photography online for photos. We look forward...
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March 5, 2020 @ 1:00PM
Congratulations to our 2020 award and scholarship winners
Our 2020 awards and scholarships were presented during our annual Spring Professional Development Conference. The awards were presented during a luncheon on March 5 in Lancaster. Congratulations to all of our deserving winners! CUPRAP Diversity Scholarship Andin Ncho Rutgers University-Camden A senior at Rutgers University-Camden, Andin Ncho is finishing...
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March 1, 2020 @ 3:50PM
#cuprap2020 info
We’re looking forward to seeing you at #cuprap2020 in Lancaster this week! We hope you enjoy three full days of learning, networking, and growing professionally. The agenda for the conference can be found here. If you want to use the Conference App to view the agenda, speakers, and to...
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February 21, 2020 @ 1:28PM
2020 Conference App directions
Our 2020 Spring Professional Development Conference is drawing near. Stay up to date on social media by following our Facebook and Twitter pages and using #cuprap2020 when you post about the conference. To download the conference app with agenda, speakers, and other information follow these directions: Download the CUPRAP...
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February 18, 2020 @ 12:33PM
Is digital marketing making higher ed marketing disappear?
This insightful Inside Higher Ed piece asks how our higher education marketing jobs are perceived in this digital age? What happens when marketing departments advertise digitally to targeted groups, but these types of ads are not visible to board and cabinet members? Do those members question if the marketing...
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February 10, 2020 @ 1:39PM
College gives quintuplets full scholarships
College costs a substantial amount of money. For the Provolo parents– who have quintuplets– that expense is times five. Montclair State University just relieved the Provolo family’s college tuition worries as it offered full scholarships for all five Provolo children. Read the full story at NJ.com.
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February 4, 2020 @ 6:37PM
Rapping to Hamilton, pitching and doing cannonballs: president does it all to raise money
Lafayette College’s president, Alison R. Byerly, knows a thing about raising money for her Easton school. She has rapped dressed as Lafayette from the hit play Hamilton and held a pitch, run, and hit contest against angels manager Joe Maddon, a Lafayette alumnus. Her popular President’s Challenge has increased...
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February 4, 2020 @ 6:27PM
Getting real about the social media hug machine
Joseph Master, board member and assistant vice president of marketing and digital strategy at Drexel University, shares his thoughts about the “hug machine” of social media. This Volt piece discusses what happens when sharing work online does not receive praise, but instead draws criticism.
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January 27, 2020 @ 1:40PM
2020 award nominations extended until January 31
Nominations for our 2020 Arthur V. Ciervo Award, Don Hale Award, Joseph W. Donovan Rising Star Award, CUPRAP Diversity Scholarship, and Dick Jones Scholarship for Aspiring Communications Professionals awards are extended through January 31, 2020. Use this link to submit nominations. Awards will be given in March at our...
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January 22, 2020 @ 9:54AM
The best websites are never finished
There is a deep sigh of relief breathed when a website project wraps up. You finally feel like there is time for the other tasks that have been piling up on your desk. But, this Inside Higher Ed article explains that you should not get complacent, but instead keep...
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January 14, 2020 @ 12:50PM
Thank you to our 2020 Conference Sponsors
We want to extend a warm thank you to the sponsors of our 2020 Spring Professional Development Conference to take place on March 4-6, 2020. It is with your generosity that we are able to provide a top-notch conference to our attendees. Thank you; we look forward to seeing...
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January 10, 2020 @ 12:40PM
Agenda announced for Spring 2020 Professional Development Conference
We are excited to announce the agenda for our upcoming CUPRAP 2020 Spring Conference. We hope you will join us March 4-6, 2020, at the Lancaster County Convention Center and Marriott Penn Square in Lancaster, PA, for interesting topics, speakers and networking. Wednesday “ March 4 Noon “ 1:15...
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January 7, 2020 @ 12:53PM
Scholarship and Award Nominations Extended
We are extending our deadline for the CUPRAP Awards and Scholarships until January 31, 2020. Submit your nominations here for the Arthur V. Ciervo Award, which recognizes an outstanding individual from outside our organization for his/her impact on higher education; the Don Hale Award, which honors one of CUPRAP...
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January 1, 2020 @ 6:24AM
Is college coming across as insincere?
This Inside Higher Ed post explores when colleges stopped making sense–from the insincerity many of them showcase to the little they do to combat the increasing lack of reason in society.
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December 18, 2019 @ 12:51PM
Break is almost here– take some time in those weeks to READ
We consume all sorts of written material all day long: emails, social media posts, blogs, online articles and more. But how many of us take the time to break free from that written noise to read for pure pleasure? This Inside Higher Ed post is encouraging all of us...
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December 12, 2019 @ 1:12PM
Searching for solid ground in the current higher education landscape
The landscape of higher education is changing. Prospects are dwindling leaving many colleges trying to figure out how to press forward in this ever changing landscape. Victoria Kidd, CUPRAP past president, examines how institutions are trying to find solid footing in this Volt piece.
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December 9, 2019 @ 12:23PM
A community college for Erie?
Erie county in Pennsylvania touts 10 higher education institutions. That number may seem high for a county whose estimated population is 276,000, but for years people there have discussed also adding a community college to its higher education roster. This Inside Higher Ed article explains why, in this time...
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December 5, 2019 @ 1:59PM
Student influencers and their new roles in college marketing
High school students who were interested in higher education used to visit guidance counselors and libraries to learn about colleges. Now, many students visit social media sites to find answers on the schools that interest them. Some schools have taken advantage of this by collaborating with student influencers on...
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November 25, 2019 @ 12:35PM
Implications the recent NACAC decision will have on marketing offices
Paul Redfern, CUPRAP board member and vice president for university communications at St. Lawrence University, authored a post on Inside Higher Ed about the implications the recent NACAC decision will have on university marketing offices. In an excerpt Redfern said, “For instance, what will the impact be on your...
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November 19, 2019 @ 1:44PM
The search bar is key to finding prospective students
There were days not too long ago when billboards, direct mail pieces and television commercials were the tried and true ways to garner attention from prospective students. This digital age has added social media and the web to the marketing mix. Developing search engine optimized content for your website...
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November 12, 2019 @ 1:37PM
When inclusion is just an appearance
The University of Missouri recently came under fire for a campaign on social media that was supposed to celebrate the National Collegiate Athletic Association ™s diversity and inclusion week. Instead, posts ended up being racially insensitive and calls on social media asked for the University to apologize. This Inside...
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November 12, 2019 @ 1:01PM
The c-suite needs to own institutional branding
Institutional branding includes all “touch points” of a college–including admissions, marketing, advancement and more. For branding efforts to be successful, institutional leaders should purposefully carry out the message of the university and support it. This Inside Higher Ed article explains why c-suite ownership of messaging is critical to the...
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October 2, 2019 @ 12:23PM
Anticipating social media engagement? Read this first.
We’ve all been there– we think we constructed a post on social media that will garner a lot of attention, only to sit and wait and wait for no engagement. No shares, retweets or anything of the like. In addition to complicated algorithms that dictate post visibility, there are...
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September 26, 2019 @ 12:43PM
Reddit and its influence in higher ed
Have you heard of Reddit? The site has more than 330 million active monthly users and continues to grow. People ask questions, answer questions and engage in debates on a range of topics. Users are frequently asking about higher education institutions– and are also critiquing them. This Inside Higher...
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September 17, 2019 @ 2:38PM
The gap year: a new marketing tool?
Gap years have long been popular in Europe and are steadily gaining traction in America. Colleges are looking for ways to incorporate gap years into their programs, as a way for students to receive credit for a year well-traveled and spent. This Inside Higher Ed post explains.
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September 9, 2019 @ 1:23PM
Testing social media ads
Enrollment management professionals know that social media is a key component of reaching potential students. But, there has always been a question about how to best measure those social media ads. This Inside Higher Ed piece attempts to answer that question.
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September 3, 2019 @ 1:04PM
To in-source or to outsource?
To in-source or to outsource? That seems to be the question on the minds of higher ed CMO’s. There are unique advantages to each– depending on your budget and needs. Michael Stoner, presenter at our 2019 Spring Professional Development Conference, explores the options in this Inside Higher Ed piece.
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August 29, 2019 @ 11:58AM
Relocating for your dream job: how it impacts your family
You’re offered the position you have worked diligently for and have always wanted, but there is one thing that is holding you back: the implications it will have on your family. Paul Redfern, CUPRAP board member, explains how he and his family worked through the transition of moving for...
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August 23, 2019 @ 10:12AM
Why you should team up with advancement
Marketing and advancement offices at higher education institutions often work in silos. Paul Redfern, vice president for university communications at St. Lawrence University and CUPRAP board member, makes the case for teaming up with advancement to alignment strategic goals in this Inside Higher Ed piece.
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August 20, 2019 @ 4:31PM
CUPRAP president urges marketers to say something different
“We cannot be all things to all students, and to pretend otherwise is both bad business and ethically dubious,” writes Thomas Durso, associate vice president of marketing and communications at Delaware Valley University and president of CUPRAP. Read about his unique perspective as he views the world of higher...
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August 19, 2019 @ 2:03PM
Campus commitment to ROI
When marketing is decentralized and many departments across campus are creating social media posts, email newsletters and campaigns it can be difficult to track your institution’s ROI. Gaining buy-in from leadership can ensure your campus’s ROI is calculated correctly. This Inside Higher Ed post explains.
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August 12, 2019 @ 10:13AM
Scenes from recent photography workshop
Thank you to to our members who came to our free workshop on August 8 led by photographer Dan Z. Special thanks to Georgian Court University for hosting and board member Gail Towns for capturing the day. View the photos here.
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August 5, 2019 @ 7:03PM
Thoughtful Marketing
Jonathan Green, president of Susquehanna University, shares the value he sees in thoughtful marketing and also imparts the qualities he looks for in potential marketing hires in this Volt piece.
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July 30, 2019 @ 3:09PM
The value of your institution’s reputation
Every institution’s name conveys a certain feeling when uttered. What are the costs and challenges for colleges and universities to sustain said reputation? Michael Stoner of mStoner, presenter at our 2019 Spring Professional Development Conference, tackles this question in this Inside Higher Ed piece.
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July 23, 2019 @ 12:39PM
Free Photography Workshop with Dan Z for CUPRAP Members
CUPRAP is providing a free workshop on August 8 with Dan Z Photography to help you with your photo challenges. After this informative and hands-on session, your intimidation level (as well as your budget) will be lowered substantially. The agenda is below. Register ASAP here. This...
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July 17, 2019 @ 8:02AM
Your language should put your audience first
As marketers and writers we obsess over language, especially in our promotional materials. This Inside Higher Ed article makes the case for keeping your audience first and using simple language when conveying an idea. It also includes helpful tips on how to make that happen.
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July 16, 2019 @ 2:13PM
Website chaos have you down?
Managing a website for an entire institution is daunting and often thankless. There are many entities to take charge off— all with differing degrees of cooperation. If the challenges have you down, check out these three tips to manage the chaos in this Inside Higher Ed article.
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July 3, 2019 @ 3:10PM
Board member Joe Master gets candid about higher ed marketing
CUPRAP board member Joe Master started his career with dreams of writing. He embarked on that career for awhile and then switched gears and moved to higher ed marketing. He was recently interviewed by Volt and got candid about why he chose to work in higher ed marketing and...
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June 25, 2019 @ 2:57PM
Authenticity in higher ed marketing
For years higher education admissions and marketing offices have been “creative” with how they try to convey diversity at their institutions. The students who are enrolled in college now and the upcoming generation can quickly see beyond these artificial portrayals of diversity. This Inside Higher Ed post explains why...
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June 19, 2019 @ 12:17PM
Q & A with board member Paul Redfern
Paul Redfern, CUPRAP board member and vice president for communications at St. Lawrence University, recently answered a Q&A for Volt about the importance on transparency and having a thick skin. Read the full interview on Volt.
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June 18, 2019 @ 2:26PM
How alignment can save universities
Those in higher education realize the stark reality that there are less college age students. With the same number of institutions, supply of higher education is outpacing demand. Colleges and universities need to get creative. This Volt article makes the case for working together and using alignment to help...
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June 11, 2019 @ 6:21PM
Data shows obtaining a bachelor’s degree is still a good investment
We, as higher learning institution marketers, are always trying to find ways to sell our schools. It may help us all in our marketing ventures to look at new economic data from the Federal Reserve Bank of New York. The data shows, on average, that a bachelor’s degree is...
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June 4, 2019 @ 3:04PM
Talk about your website redesign early and often
Websites are constantly changing. Every few years it is agreed upon that the website needs a refresh or an update. These web redesigns can be intense, with new codes, lots of pages added, and many constituents involved in the process. That is why it is a good idea to...
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May 28, 2019 @ 6:57PM
Call for 2020 Conference Proposals
As CUPRAP prepares for our 2020 Spring Professional Development Conference ” held from March 4 to March 6 at the Lancaster County Convention Center ” we are thrilled to extend proposal invitations for breakout sessions. We are looking for engaging and innovative breakout session proposals led by dynamic presenters....
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May 25, 2019 @ 11:01AM
Congratulations to KDG!
KDG, our website administrator, was recently named American Business Awards 2019 ™s Gold IT Department of the Year ahead of Stratosphere Networks and BMC Software. Last year KDG was named Bronze IT Department of the year alongside nationally acclaimed corporations like Cisco, FIS, and AIG. The American Business Awards...
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May 16, 2019 @ 1:02PM
Generation X Women– leading in the workplace
Many Generation X women are now midpoint in their careers. The average Generation X-er has changed jobs at least three times and many are now in leadership roles. Here are some lessons learned from the middle and some inspiration for those who mentor others in this Inside Higher Ed...
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May 8, 2019 @ 8:05AM
Digital storytelling: what to know from someone who has been there
The concept of storytelling in marketing is not new, but is receiving a lot of buzz right now. Marketers want to incite deep emotions and are relying on many avenues to convey their messages. Digital storytelling is unique and goes across multimedia platforms. This Inside Higher Ed post explains...
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May 7, 2019 @ 2:30PM
Digital Marketing Workshop at Wilkes University
CUPRAP members are invited for a day of free learning at the CUPRAP and Carnegie Dartlet Digital Marketing Workshop on Wednesday, June 12 from 10am to 3pm on the campus of Wilkes University, Wilkes-Barre/Scranton area. You ™ll hear from higher education marketing experts on topics such as search engine...
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May 1, 2019 @ 8:02AM
Communicating the true value of higher education amidst the admissions scandal
The recent admissions scandal in which wealthy parents paid to have their children admitted into elite institutions is dominating the world of higher education. People are questioning the value of higher education in wake of the news. That is why it is more important than ever to communicate the...
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April 30, 2019 @ 11:43AM
It’s an uphill battle for some traditional colleges to get into new markets
It’s no secret that the world of higher education is facing declining enrollment. Schools are looking for new markets and are exploring online education as a tool to increase students. Many institutions who have this ambition and want to get the ball rolling are facing an uphill battle against...
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April 23, 2019 @ 11:54AM
Your staffing strategy and how it holds the key to retaining employees
Interested in retaining employees? Then look at your staffing strategy. Is it really that simple? Joseph Master, board member and assistant vice president of marketing & digital strategy at Drexel University, lays out the reasons why it is that easy and why it’s important to review your staffing strategy...
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April 16, 2019 @ 2:41PM
Keeping your message relevant- even when you don’t know what it is
As marketers we work to keep our message on target. There are those times, though, when we don’t have a clear message yet, but promotion still must begin. Board member Joseph Master recently penned a post for Campus Sonar about the importance of social listening and how it can...
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April 8, 2019 @ 5:38PM
Is your digital marketing successful?
Higher education relies heavily on digital marketing– from social media to websites to email. Michael Stoner of mStoner, a presenter at our recent 2019 Spring Professional Development Conference, penned an article on Inside Higher Ed discussing how institutions can benchmark their digital marketing.
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April 2, 2019 @ 12:14PM
Entrepreneur betting on Lancaster
Our recent Spring Professional Development Conference was held for the second consecutive time in Lancaster, PA. An up and coming city, see why this entrepreneur is betting his money on Lancaster in this article from The Inquirer.
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March 21, 2019 @ 10:34AM
Why do you love CUPRAP?
There are endless reasons why our members belong to CUPRAP. One of our 2019 Spring Professional Development Conference sponsors asked our attendees at the recent conference what the draw is. Their answers are in this beautiful video by Merit. It captures the essence of what makes CUPRAP unique and...
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March 20, 2019 @ 2:36PM
2019 Spring Professional Development Conference Recap
Thank you for attending our 2019 Spring Professional Development Conference in Lancaster from March 13-15. We enjoyed getting to know all of you in person and connecting through social media #cuprap19. We’re sad the conference went by quickly, but are glad we can relive it with you by providing...
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March 20, 2019 @ 2:09PM
2019 CUPPIE Award winners
The 12th annual CUPPIE Awards were presented on Thursday, March 14, 2019. 416 entries were received from colleges, universities, and providers of private, specialized, and secondary education in Delaware, Maryland, New Jersey, New York, and Pennsylvania. Judges represented experts in the field of communications and included designers, writers, educators,...
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March 19, 2019 @ 11:33AM
Official Photos from Spring Conference
We ™re glad you attended our professional development conference in Lancaster on March 13-15. We enjoyed getting to know all of you. Official photos taken at the conference are courtesy of Dan Z. Photography (password: CUPRAP) We look forward to seeing you again at our fall workshops and at...
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March 15, 2019 @ 8:00AM
Congratulations to our 2019 Award Winners
In addition to our 2019 CUPPIE Award Winners, we are pleased to announce the winners of our other annual awards. Congratulations! Dick Jones Scholarship for Aspiring Communications Professionals- Rebecca Burrell Rebecca Burrell, a junior media and professional communications major at the University of Pittsburgh, wants to use her degree...
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March 12, 2019 @ 12:40PM
Welcome to #cuprap19
Welcome to #cuprap19 and Lancaster! We hope you enjoy the next three days with us learning, networking, and growing professionally. The agenda for the conference can be found here. If you want to use the Conference App to view the agenda, speakers, and to connect with others, go here....
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March 4, 2019 @ 6:55PM
2019 Conference App Directions
Our 2019 Spring Professional Development Conference is drawing near. Stay up to date on social media by following our Facebook and Twitter pages and using #cuprap19 when you post about the conference. To download the conference app with agenda, speakers, and other information follow these directions: Download the CUPRAP...
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February 27, 2019 @ 5:11PM
Strive to be a better client
Higher education often employs the assistance of consultants, agencies, freelancers, and vendors. Sometimes, we in higher education make the jobs of the people in these businesses tougher than necessary. We may, at times, create unnecessary hurdles and roadblocks. This Inside Higher Ed post examines how we can be a...
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February 18, 2019 @ 12:33PM
Influencing online conversations
Dr. Liz Gross, who will present about the strategic value of social listening at our upcoming Spring Professional Development Conference, recently penned this post on Inside Higher Ed giving advice about how to influence online conversations at your college.
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February 11, 2019 @ 3:18PM
Why you should monitor your institution’s Facebook results
There is a constant slew of news that surrounds Facebook, some of it is good, some of it is bad. The social media network recently turned 15, and that led Michael Stoner of mStoner, one of the presenters for our 2019 Spring Professional Development Conference, to explain why you...
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February 5, 2019 @ 3:00PM
Thank you to our 2019 Conference Sponsors
We want to extend a warm thanks to the sponsors of our 2019 Spring Professional Development Conference. It is with your generosity that we are able to provide a top-notch conference to our attendees. Thank you; we look forward to seeing you in Lancaster! #cuprap19 Carnegie Dartlet Exhibitor and...
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February 4, 2019 @ 1:59PM
Using photoshop to add diversity to marketing materials
College admissions offices want to appeal to audiences of all races and genders. Some schools have even “doctored” their admissions photographs using Photoshop in an effort to appear more inclusive. York College of Pennsylvania recently used Photoshop for one of its admissions ads and is receiving backlash. This Inside...
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January 29, 2019 @ 8:41AM
Small colleges fighting the enrollment crisis
There are many demographic changes happening nationally for small, liberal-arts colleges. At the recent Association of American Colleges and Universities ™ annual meeting, this topic was a major discussion point. Leaders from several colleges shared their experiences and relayed how being proactive to the enrollment crisis has helped their...
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January 28, 2019 @ 6:34PM
Six steps on how to govern your CMS
Our websites are filled with content. Many schools have decentralized the creation of this content in an effort to keep websites current and keep pace with each school and department. When letting go of the reins, creating a web governance strategy is important to maintaining an effective website experience....
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January 22, 2019 @ 11:39AM
Expedia names site of our upcoming conference one of the “best staycation” destinations
Our upcoming Spring Professional Development Conference will be held from March 13-15 in Lancaster, PA. This is the second year we will be holding our conference there, in the city that made Expedia’s list of “best staycation” destinations. Check out the article from PennLive about the top spots, including...
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January 17, 2019 @ 3:09PM
Rethinking email
Email has been and remains a critical channel for higher education. The challenge, though, is getting an audience to open and then click through emails. All types of tricks have been employed to increase clicks, but this Inside Higher Ed article suggests that instead of obsessing about the click...
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January 9, 2019 @ 8:05AM
Presidents of private colleges gather to talk about the “culture of insecurity”
Many small, private college presidents recently gathered at the annual Council of Independent Colleges Presidents Institute to discuss the issues weighing on their minds: from enrollment trends to the mental health of students. This Inside Higher Ed article discusses the ways they are grappling with this wide ranging “culture...
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January 8, 2019 @ 1:53PM
Hello you! Beyond personalization: What is the future of admissions marketing?
Personalization has become the norm for admissions marketing. Now, those letters and admissions pieces that are skillfully crafted to students are commonplace with students. This Inside Higher Ed article examines what the future of marketing is beyond personalization to grab students’ fleeting attention.
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January 2, 2019 @ 7:28AM
Entry dates extended for CUPRAP scholarships
We have extended the deadline for applications for our two scholarships for college students to January 31, 2019. Information and applications can be obtained here: CUPRAP Diversity Scholarship and the Dick Jones Scholarship for Aspiring Communications Professionals. We will honor the recipients at our annual Spring Professional Development Conference...
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December 21, 2018 @ 10:07AM
Marketing and advancement: a dynamic duo?
Anyone who has worked in higher ed for awhile knows how fundraising has shifted. In years past, it used to be solely the job of advancement to set up a campaign and quietly go about asking for donations. Now, campaigns are bold and it seems the whole university–including marketing–...
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December 11, 2018 @ 11:50AM
Fundraising amidst or after a crisis
The world of fundraising in higher education is discreet. The donor and institution relationship is often private and terms of large monetary contributions are often made behind closed doors. What happens to that fragile world when a school is entangled in a tragedy or crisis? This Inside Higher Ed...
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December 3, 2018 @ 8:39PM
Who has the upper hand: journalists or media relations professionals?
Media professionals pitch stories that are important to their institutions. Journalists are inundated with people who want to have their positive stories and messages told in the media. Most pr professionals know that journalists hold the key whether their stories will be told, but want their ideas to be...
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November 28, 2018 @ 11:51AM
Bloomberg gifts $1.8 billion to his alma mater
Billionaire Michael Bloomburg gifted $1.8 billion to Johns Hopkins University, his alma mater. The gift is about three times the previous largest gift made to an institution of higher learning and is set to provide financial aid for low and middle-income students. Read more about his generous gift and...
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November 20, 2018 @ 11:51AM
We’re in the “business of inspiration”
Does emotion have anything to do with our jobs? It certainly does. Higher education marketers set to inspire by telling stories of students who have overcome odds, who are making a difference and of faculty who are doing the same. This Inside Higher Ed article examines why emotion has...
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November 14, 2018 @ 11:56AM
How Amazon’s headquarters decision impacts higher ed
Amazon has made its decision about where to place its new headquarters. With two placements– one in Arlington, Virginia and one in Queens, New York– what are the implications for those cities’ local universities? This Inside Higher Ed article examines how they may tailor their academics so they can...
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November 12, 2018 @ 2:44PM
Enrolling more veterans
Highly selective institutions have slowly been increasing veteran enrollment, and want to continue to do so. This week in Washington, 100 higher education leaders are gathered to continue to talk about ways to increase veteran enrollment. Read about the progress that has been made so far and what they’ll...
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November 8, 2018 @ 10:53AM
Registration open for Spring 2019 Professional Development Conference
Registration is now open for our 2019 Spring Professional Conference. Don’t miss this opportunity for three days of stimulating higher education communications professional development. Our value-packed agenda incorporates breakout sessions in content strategy, communications and marketing and design and the user experience. Check out the list of topics and...
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November 5, 2018 @ 8:27PM
Brands that take a stand
Many companies are subtly (and not so subtly) taking a stance on political issues. Companies are looking to attract “belief-driven buyers” by infusing issues into their messaging. Its worked for many companies so far, but how does this messaging translate for higher ed brands? This Inside HigherEd article explains.
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October 30, 2018 @ 10:57AM
Handling your reputation and image in the digital age
We have all read the stories of someone being confronted for something that happened or was said years ago. It can damage an image and a career. This Chronicle of Higher Education article examines how to manage your reputation in an era where information–no mater how old– is available...
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October 23, 2018 @ 11:29AM
Why you should consider moving your digital advertising up the funnel
There’s a finite amount of money in our institution budgets to spend on advertising. There’s a case to be made to start directing the majority of those funds to digital advertising. Christopher Huebner, assistant director of online presence at the University of South Carolina, explains why in this Inside...
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October 18, 2018 @ 10:45AM
Enter the 2019 CUPPIES through 12/7/18
It’s that time of the year! We are now accepting entries for our 2019 CUPPIE Awards to be presented at our annual Spring Professional Development Conference at Lancaster County Convention Center/Marriott Penn Square, March 13-15, 2019. Enter through Friday, 12/7/18 by visiting this page and following all of the...
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October 17, 2018 @ 8:19AM
Humor in higher education marketing
Keele University in the United Kingdom use fictional squirrels (yes, squirrels) to convey humor to their brand. See why their team thinks its important to inject this and other types of humor into higher ed marketing in this Inside HigherEd article.
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October 16, 2018 @ 11:13AM
Pitching a Podcast
We’ve all listened to (and learned from) podcasts. As marketing professionals, we know they are a great way to get a message out to many. But, pitching them to the academic world can be tough. This Inside HigherEd article explores ways to pitch a podcast to academia.
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October 9, 2018 @ 6:45AM
What does a college diploma mean?
It is well known that institutions are competing against a decreasing pool of potential students. Now, universities are also contending against some questioning the value of a college degree. This Chronicle of Higher Education article explains.
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October 4, 2018 @ 8:04AM
Adult students are commonplace at colleges
Adult students are now commonplace at colleges and universities. New technology and the recession both have contributed to the increase in older students. In some places, adult students are increasing at a faster pace than traditional students. This USA Today article examines this trend.
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October 3, 2018 @ 10:50AM
Is there value to students in reclaiming degrees?
There are students who may be a few credits shy of an associate degree. Or maybe students have one and need more credits to earn a bachelor’s degree. Many schools are marketing to these students to try to get them to complete or to add to their degrees at...
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September 27, 2018 @ 10:55AM
The importance of networking in your own institution
Networking is extremely important. Building these business relationships usually occurs outside of the workplace. But, there is a case to be made about the importance of networking within your own institution. This Inside HigherEd article explains.
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September 24, 2018 @ 2:09PM
Airport ads and billboards- are they worth the cost?
Most college marketers can make the case for social media advertising, but what about out-of-home advertising, such as billboards and airport ads? While many are thought-provoking and beautiful, are they worth the cost? This Inside HigherEd article suggests why they may be a good investment after all.
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September 18, 2018 @ 9:32AM
Another form of social media for academics
Those in academia try to get their research and points across on the various social media outlets. There can be faults and benefits found with all of them. Kate Holterhoff, a Marion L. Brittain Postdoctoral Fellow at the Georgia Institute of Technology, discusses why she thinks Genius is a...
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September 16, 2018 @ 2:23PM
Marketing strategy? Private colleges matching the prices of public schools
It’s not a secret that the number of college age students has decreased. In a competitive and changing market, some private universities are trying to attract students by lowering their tuition to meet the rates of public schools. Will it work? Read more in this Inside Higher Ed article.
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September 12, 2018 @ 11:37AM
Marketing will always be decentralized, so ask for help
It does not matter how large a marketing and communications department is or how effective the leadership is. Marketing at an institution will most certainly be decentralized. There are many constituents sharing lots of messages. That is why it important for marketing professionals to embrace sharing the load and...
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September 10, 2018 @ 11:00AM
Sponsorship Opportunities for 2019 Spring Professional Development Conference
We are pleased to announce our Sponsorship Opportunities for our upcoming 2019 Spring Professional Development Conference, to be held in Lancaster, PA. For more information or if interested in a sponsorship, please contact one of the following individuals: Elizabeth Hanson: elizabethhanson269@gmail.com or 610-613-2768 Joseph Master: jjm434@drexel.edu or 215-895-6742 Paul...
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September 4, 2018 @ 11:01AM
Lessons on “rebranding”
Rebranding. There are lots of synonyms to use to talk about the process of changing marketing collateral. This Inside Higher Ed article clarifies what “rebranding” means and other marketing terms that should be used in its place.
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August 29, 2018 @ 6:54PM
Retweets for a full scholarship?
Retweeting on Twitter has won free items–including chicken nuggets– for many people. A recent tweet asking Louisiana State University how many retweets a student would need for a free ride, leaves students interested in other institutions wondering how many retweets are needed for a full scholarships there. This Chronicle...
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August 28, 2018 @ 5:33PM
Going to pitch a department reorganization? Read this first
The marketing world continually evolves. As needs and priorities change, sometimes a department reorganization is necessary. Joseph Master, executive director of marketing & digital strategy at Drexel University and CUPRAP board member, gives advice on how to plan and propose a successful reorganization for your department in this Inside...
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August 22, 2018 @ 10:22AM
Are we disillusioned with social media?
There was a time that social media was used without any thought of its consequences or limitations. Now, as more people become aware of social media’s effects and consequences, many people are disengaging from the networks. This Inside Higher Ed article examines the growing disillusionment from and disengagement with...
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August 14, 2018 @ 10:19PM
4 things to consider when planning a market research project
Are you debating on whether or not to undertake a market research project with your team? Paul Redfern, CUPRAP board member and vice president for communications at St. Lawrence University, details four considerations to take into account when deciding to embark on a market research project. Read more about...
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August 9, 2018 @ 11:23AM
Fall East Workshop announced: The Changing Social Media Landscape
Join us for our annual Fall East Workshop. The Changing Social Media Landscape will be held at Drexel University on October 15. Register now to join us for the full day’s schedule listed below. 8:30 am -9:30am “ Registration 9:30 am -9:45am Welcome and Opening Remarks Gabriel Welsch, CUPRAP...
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August 2, 2018 @ 12:48PM
Top three tips for a website redesign
Website redesigns are complicated. There is a lot of information to manage and a lot of content to add. Claire Machamer, vice chancellor for strategic communications at the University of North Carolina School of the Arts, makes the process less complicated by sharing her top three tips for an...
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August 2, 2018 @ 12:15PM
How do you measure your social media ROI?
Social media at some institutions is measured by tuition and other financials. If this is also the sole way your college’s social media is being measured, you’re missing the PR value of social media. This Inside HigherEd article explains.
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July 25, 2018 @ 10:11AM
University of Wyoming receives criticism about new marketing campaign
The University of Wyoming recently received criticism for its new “The World Needs More Cowboys” campaign. Critics questioned whether the marketing tagline is inclusive of women. The school considered the criticism, but ultimately decided to keep the campaign. In this Inside HigherEd piece experts share their views about the...
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July 21, 2018 @ 10:23PM
CUPRAP Executive Director attends OCPRA Summer Conference
Elizabeth Hanson, CUPRAP executive director, and husband Dan Hanson traveled to Sulphur, Oklahoma in July to attend the three-day professional development conference of sister organization Oklahoma College Public Relations Association. According to Elizabeth, œIt is amazing how similar our two organizations are. Their membership consists of higher education communicators...
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July 10, 2018 @ 12:01PM
Call for Session Proposals for CUPRAP 2019 Spring Conference
As we prepare for our 2019 Spring Professional Development Conference ” held from March 13 to March 15 at the Lancaster County Convention Center ” we are thrilled to extend proposal invitations for breakout sessions. We are looking for engaging and innovative breakout session proposals led by dynamic presenters....
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July 6, 2018 @ 12:18PM
Improving your school’s visibility in its own backyard
Those who are the decision makers at institutions assume that everyone in their local area is aware of your school. That may not be the case, and its important to understand and explain just how visible your school is in its own backyard. This Inside Higher Education piece explains...
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July 5, 2018 @ 11:56AM
Digital innovation at Muhlenberg College
Muhlenberg College, one of our member institutions in Allentown, PA, is taking strategic steps to integrate digital learning into its institution, without sacrificing its traditional values. Read how they are succeeding at digital innovation in this Inside Higher Education piece.
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June 25, 2018 @ 5:09PM
To merge or not to merge?
It’s not a secret that colleges are facing difficult times. Changing student demographics, rising student debt, and the increasing cost of pursuing higher education have led schools to think strategically about what to do to stay afloat. Two Philadelphia schools–Philadelphia University and Thomas Jefferson University– merged last summer because...
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June 21, 2018 @ 12:15PM
CUPRAP mourns passing of Joseph Reasy
It is with sad hearts that we mourn the passing of our friend, Joseph Reasy. Joe was president of CUPRAP from 1995-97 and received the Don Hale Award in 1999. He retired from Penn State Altoona as the director of development. For more about Joe, read his obituary from...
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June 20, 2018 @ 3:38PM
The viewbook: it’s here to stay
The viewbook. It’s a college staple that has many stakeholders–and nearly all of them shudder at producing it. It is costly and time consuming, but has remained a fixture in college marketing. This Inside Higher Education piece examines the history of the notorious viewbook and why it has endured.
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June 8, 2018 @ 3:18PM
Allied Pixel offering free Production Workshop for CUPRAP members
Take your production skills to the next level! Allied Pixel has teamed up with us to offer a free production workshop on June 28 for CUPRAP members. Valued at $500, you won’t want to miss learning the latest video production techniques and tools. Click here for more information or...
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June 7, 2018 @ 6:49PM
No plans for international enrollment management?
International enrollment management. It’s at the forefront of the minds of decision makers at many institutions. But, a recent survey found a strikingly large numbers of schools without international enrollment management plans. This Inside Higher Education article examines why.
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May 31, 2018 @ 7:14PM
Market changes: how they impacted a school’s closure
Marylhurst University, near Portland Oregon, is closing after 125 years. Market changes and missteps all led to the end of the school. Read this Inside Higher Ed article to find out how a university, once ahead of its time, lost its footing.
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May 23, 2018 @ 10:07PM
Carnegie Dartlet offering free Digital Marketing Workshop
Carnegie Dartlet is providing a free Digital Marketing Workshop on-site at Widener University on Thursday, July 26. The offer is being made exclusively to CUPRAP members who register by June 15. The four hour workshop includes lunch and free parking. Click on this link for a full...
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May 22, 2018 @ 6:00PM
Not creative? Here’s how to give artistic feedback
We all have strengths and weaknesses; not all of us are natural at being creative. That makes it even more difficult for us to give artistic feedback at work. This Inside Higher Ed article gives helpful suggestions on how non-creative types can give helpful feedback.
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May 16, 2018 @ 6:58PM
Repositioning in a competitive market
Excelsior College was a pioneer in helping students complete degrees online. The college is now struggling, and is trying to reposition itself in a competitive, saturated market. Read more about the school’s repositioning in this Inside Higher Ed article.
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May 9, 2018 @ 10:29PM
Facebook is restricting its access to data: here is what internet scholars think
Scholars are being granted access to see certain data from Facebook, but will not be allowed to publish their findings about said data and how it influenced democracy. Read why internet scholars are alarmed that Facebook is placing these restrictions on them in this Chronicle of Higher Education article.
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May 3, 2018 @ 9:26PM
Empowering your team in a top-down environment
University communicators are essential. They find the stories, solve problems and articulate institution messages in prolific ways. The work can be exhausting, especially when constantly battling a top-down environment. Joseph Master, CUPRAP board member and executive director of marketing and digital strategy at Drexel University, explains how to empower...
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April 30, 2018 @ 12:02PM
University gives away more scholarships than budgeted and then revokes them
The University of Texas at Tyler realized that it inadvertently gave away more scholarships than it had budgeted for. Instead of honoring the scholarships, the university is revoking them. Find out why and the pr implications in this Inside Higher Education piece.
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April 24, 2018 @ 12:33PM
PR and communications pros: Take a back seat
PR and communications professionals are in the field of problem solving and fixing. We lead events, campaigns, logistics and more. But, this Inside Higher Ed article persuasively asks communications professionals to take a step back and not always take the lead. Find out the reasons why–in certain situations– we...
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April 23, 2018 @ 4:32PM
Are university presidents intimidated by digital learning?
Many university presidents feel intimidated by technology. But, in this digital age they realize the need for technological awareness for their institutions. Presidents are trying to embrace digital learning to better understand technology and its many dimensions related to higher education institutions. Read more in this Inside Higher Ed...
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April 16, 2018 @ 10:03PM
When political divisiveness meets college campuses
These are divisive political times and much of the partisan feelings are spilling onto college campuses. An example of such a group that is showing up on campuses is Turning Point USA, a conservative organization growing in colleges and high schools. This Politico Magazine article examines Turning Point USA,...
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April 9, 2018 @ 9:30PM
Mascot mayhem
The University of Illinois at Urbana-Champaign booted its Native American mascot, Chief Illiniwek, several years ago. The mascot is still around, albeit unofficially, and is embraced by many alumni and friends. The university ™s chancellor is proposing a series of talks aimed at lifting the fog that surrounds the...
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April 3, 2018 @ 9:04PM
Use data to your advantage–without increasing your workload
Data–it’s that little four letter word that is driving marketing and communications. What is the most efficient way for college marketers to create data-driven communications without increasing the workload in already understaffed departments? This Inside Higher Education piece provides some suggestions.
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March 21, 2018 @ 9:29PM
Barbara Baals explains why she cherishes CUPRAP
At the 2018 Spring Professional Development Conference, Barbara Baals, assistant director of media and public relations at Rowan University, was awarded the Don Hale Award for her selfless service to CUPRAP. Her heartfelt speech made the audience laugh, smile, and cry. Baals was kind enough to share her speech...
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March 20, 2018 @ 7:23PM
2018 Spring Professional Development Conference Recap
We ™re glad you attended our professional development conference in Lancaster on March 14-16. We enjoyed getting to know all of you in person and via social media #cuprap2018. Here are photos taken from the conference, courtesy of Dan Z. Photography (use password: CUPRAP) Below are some of the...
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March 15, 2018 @ 8:47PM
2018 CUPPIE Award Winners
The 11th annual CUPPIE Awards were presented on Thursday, March 15. 495 entries were received from colleges, universities, and providers of private, specialized, and secondary education in Delaware, Maryland, Massachusetts, New Jersey, New York, Pennsylvania, and Wisonsin. Judges represented experts in the field of communications and included designers, writers,...
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March 15, 2018 @ 2:59PM
Congratulations to our 2018 Award Winners
In addition to our 2018 CUPPIE Award winners, we are pleased to announce the winners of our other annual awards. Congratulations! Communications Internship Award– Alison Nieto When Hurricane Maria devastated her ancestral homeland of Puerto Rico, Alison Nieto sprang into action. The Villanova University sophomore used her skills as...
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March 14, 2018 @ 11:13AM
Spring Professional Development Conference happening now!
We’re in Lancaster at our Spring Professional Development Conference! Still want to join us? Register now!
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March 6, 2018 @ 4:57PM
Conference fun: sign up now for CUPRAP trivia
More Questions, More Rounds, More Prizes KDG ™s CUPRAP trivia game is back and better than ever! Get a headstart on the competition and sign up now. You ™ll be the first to know when the game kicks off at the 2018 CUPRAP Spring Conference: kyledavidgroup.com/trivia/
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March 4, 2018 @ 11:09AM
Why you can still go organic with your social media
Do you think paying for your school’s social media engagement is the only way to go? Joseph Master, CUPRAP board member and executive director of marketing and digital strategy at Drexel University, gives compelling reasons why–in addition to paying– it’s beneficial for your school to go organic on social...
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February 26, 2018 @ 7:09PM
Board president previews upcoming conference
Are you still debating about whether or not you should attend our upcoming Spring Professional Development Conference? If so, check out Gabriel Welsch, board president, previewing the conference on Higher Ed Live. You won’t have any doubts about attending. We look forward to seeing you there!
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February 26, 2018 @ 6:44PM
Download our 2018 conference app
Our conference app is available for download on all platforms. Access the application searching in the App Storeâ„¢ and Google Playâ„¢ using œCUPRAP 2018 Spring Conference or by following these links: Android: https://play.google.com/store/apps/details?id=com.attendify.confmr7jd2 iPhone: https://itunes.apple.com/app/id1329073204 Web app: http://mr7jd2.m.attendify.com/app/about/9RgoUCnTPIP7FWWV8q See you in Lancaster! #cuprap2018
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February 18, 2018 @ 10:22AM
2018 Spring Professional Development Conference Sponsors & Exhibitors Announced
We are pleased to announce our sponsors and exhibitors for our 2018 Spring Professional Development Conference. If you will be attending our conference, take a break between sessions to visit their displays to see what they have to offer and to greet their representatives during the conference. Academic Image...
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February 12, 2018 @ 8:48PM
Facebook is changing. How should higher ed react?
Facebook is constantly evolving. The company frequently changes its algorithms causing shifts in the posts we see in our news feeds. Because of that and for a number of others reasons, less people are now using the platform. Facebook has seen a sharp decrease in the number of people...
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February 4, 2018 @ 3:33PM
Don’t obsess over the size of your social media audience
We all do it. We post on our social media sites and religiously keep checking to see if we have new likes, comments, shares, etc. This way of thinking can be burdensome and sometimes gets in the way of our real purpose. This Chronicle of Higher Education article explains.
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February 3, 2018 @ 9:11PM
Agenda for 2018 Spring Professional Development Conference announced
We are pleased to announce the agenda for the 2018 CUPRAP Spring Professional Development Conference from March 14-16, 2018, at the Lancaster County Convention Center and Marriott Penn Square in Lancaster, PA. Click here to register. To upload a PDF of the conference brochure, click here. Wednesday, March 14...
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January 29, 2018 @ 9:13PM
Are analytics hurting higher ed storytelling?
We’re storytellers. We report on the amazing things our students and faculty are accomplishing. These beautiful stories are often an afterthought to our analytics and how said story will impact them. In this LinkedIn piece, Joseph Master, CUPRAP board member and executive director of marketing and digital strategy at...
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January 25, 2018 @ 9:44PM
How to save the associate of arts degree
About 670,000 students earn an associate of arts degree each year. Even though they possess A.A. degrees, many still find it difficult to find suitable jobs. This piece from AEI examines the value of the A.A. degree and how to increase its labor market value.
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January 22, 2018 @ 9:25AM
Thinking about a website redesign?
Your website is the front door to your institution. It has continually increased in importance and can be an effective way to recruit and engage students. If you’re considering a website redesign, read this article from Inside Higher Ed for some helpful tips.
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January 15, 2018 @ 9:18PM
Why is the NACAC code of ethics important?
Higher education institution admissions offices usually follow the National Association for College Admission Counseling (NACAC) Code of Ethics in their recruiting procedures. The guide is akin to the Bible to many recruitment offices, which find it inspirational and essential. So, why is the U.S. Justice Department investigating whether NACAC...
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January 9, 2018 @ 11:06AM
Sponsorship opportunities for 2018 Spring Professional Development Conference
2018 Spring Professional Development Conference Sponsorship Opportunities Looking for an effective and cost efficient way to connect with the professionals who purchase printing, photography, design and web services for colleges and universities in the Mid-Atlantic region and neighboring states? Connect with hundreds of professionals who are members of CUPRAP...
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January 8, 2018 @ 5:12PM
New book predicts colleges will see a decrease in students
Demographics and the Demand for Higher Education, a new book by Nathan D. Grawe, suggests that most colleges will experience a decline in the number of students who will be able to attend college. The book examines demographic shifts and the decreasing number of people who are able to...
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January 1, 2018 @ 9:05PM
Say goodbye to 2017– and to these words
The new year brings with it hope and the opportunity to start fresh. Ditching bad habits and things that are generally not good for us tops resolution lists. There are also words we wish we would never have to use or see again. In that spirit, Lake Superior...
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December 18, 2017 @ 9:31PM
Board member interviews acclaimed writer
Joseph Master, CUPRAP board member and executive director of marketing and digital strategy at Drexel University, recently interviewed acclaimed writer Mary Gaitskill. The honest, provocative interview discussed her work and the themes she tackles in her writing. Read the interview, published on Poets & Writers, here.
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December 14, 2017 @ 7:21PM
Polling: How Quinnipiac built its brand
There are numerous polls we hear about each day. How the president is doing, who may win an election, etc. Those polls give us a sense of how people feel about many topics. Quinnipiac University wanted to better understand its institution and inventively used polling to build its university...
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December 7, 2017 @ 9:01PM
The end of the English major?
The English degree is facing extinction at many colleges and universities. What does this shift mean for English faculty and for the rest of us who rely on succinct use of the English language? This Chronicle of Higher Education piece examines these questions.
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December 1, 2017 @ 6:16AM
Feeling let down by the media?
Working with the media has its highs and lows. Lately, there have been more downturns than upturns. Those who work in media relations often have to defend the media, but it has become increasingly difficult to do with the recent barrage of negative stories. This Inside Higher Ed piece...
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November 18, 2017 @ 6:07AM
Online programs vs. classroom instruction
Do online programs match the quality of classroom instruction? Professors at Eastern Michigan University do not think so, and are rallying against a partnership the school has with a private company who markets and supports online programs. This Chronicle of Higher Education story examines how the faculty are trying...
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November 9, 2017 @ 10:23PM
More than rankings
Senior administration in colleges and universities continually want campaigns to be created that will move their schools up in rankings. This Inside Higher Ed piece examines how to respond to those frequent requests.
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November 2, 2017 @ 10:51AM
“Special projects” for the marketing department
College and university marketing offices are extremely busy with day-to-day and cyclical work. It’s easy to get stressed when big “special projects” are added to the mix. This Inside Higher Ed piece examines how to tackle that extra work without losing your cool.
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October 23, 2017 @ 7:29PM
Gettysburg alumnus talks about web design career with MTV and Zappos
Greg Hoy, a 1992 alumnus of Gettysburg College, was recently interviewed by his alma mater about his exciting career as a web designer. As CEO of Happy Cog, his career has led him to working with MTV and Zappos. Read more about Hoy’s work and the importance of good...
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October 17, 2017 @ 10:16PM
Submit your entries for the 2018 CUPPIE Awards
We are now accepting entries for the 2018 CUPPIE Awards. Submit your entries here for the 11th annual awards through Friday, December 8, 2017, in the categories listed below: DIVISION ONE “ ADVERTISING CATEGORIES Produced in-house: TV, Outdoor, Online media, Radio, Print Produced by an agency: TV, Outdoor, Online...
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October 17, 2017 @ 10:12PM
CUPRAP speaker pens article about strategic institutional storytelling
Randell Kennedy, president of Academy Communications and speaker at our 2016 Spring Professional Development Conference, penned an article in the latest issue of the Public Relations Society of America’s monthly publication PRSA Tactics that focuses on best practices in education communication. The October edition titled œMaking the Grade ...
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October 13, 2017 @ 7:12AM
Seeking student film submissions
Lebanon Valley College’s student-run VALE Media Industries Conference is hosting its first film festival, which will highlight student films. VALE seeks submissions. Submissions should be ten minutes or less in the following categories: animations, new media/ web, music video, short. Submissions can be submitted by October 27, 2017, via...
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October 13, 2017 @ 7:05AM
Treasurer Torsella’s Talk Focuses on Higher Education
The following is a message from AICUP about positive comments Treasurer Torsella gave about higher education: While Treasurer Joseph Torsella fielded many questions at last week ™s Pennsylvania Press Club luncheon on the revenue debacle and his responsibility in managing the Commonwealth ™s investments, he also spoke about higher...
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September 29, 2017 @ 3:04PM
Harcum College Wins Mitzvah Foundation Competition
Harcum College won the September 2017 collection drive sponsored by The Mitzvah Circle Foundation of Harleysville, PA. Harcum employees and students collected 475 toiletry items as well as financial gifts to be donated to families in crisis. Harcum dental hygiene students made a major contribution to the drive under...
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September 28, 2017 @ 11:04AM
“Philadelphia’s Poet” speaks to her alma mater
Yolanda Wisher, a Temple University graduate, was named Philadelphia ™s third Poet Laureate in 2016. Her powerful prose coupled with her passion helped her achieve this honor. She’s committed to sharing her poetic purpose with others. Read her story here.
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September 25, 2017 @ 10:35AM
Gettysburg College introduces Entrepreneurship and Social Innovation Initiative
Gettysburg College recently launched its Entrepreneurship and Social Innovation Initiative. The program will expand and integrate entrepreneurial learning experiences for students. Read more about this initiative that will create a culture that embraces entrepreneurial thinking and social innovation, empowering students to leverage their liberal arts education to pursue ideas...
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September 13, 2017 @ 2:49PM
Ranking time: here’s another perspective
It’s ranking time. College and university pr/ marketing offices are aflutter trying to find creative ways to sell the rankings they receive. Besides providing a tool for institutions to promote themselves, this Politico piece investigates how U.S. News college rankings may also foster inequality on campus.
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September 11, 2017 @ 5:40AM
Mascot challenges
An institution’s mascot is a symbol of the university’s brand. Redesigning a mascot is expensive and challenging, but replacing a live mascot is even more difficult. This Chronicle of Higher Education piece details the process the University of Texas used to replace their beloved mascot.
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September 5, 2017 @ 8:02PM
Using optimism to market higher education
Higher education is beautiful and promising. It shapes the minds and futures of students. This Inside Higher Education piece examines why we should sprinkle this optimism into marketing colleges and universities.
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August 30, 2017 @ 10:00PM
Move-in day fun
Most colleges and universities are back in full swing. Here are some creative ways our member schools promoted move-in day and the new academic year: Gettysburg College Lehigh University Towson University
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August 15, 2017 @ 4:21PM
Thinking of producing a podcast?
There are podcasts for all sorts of subjects. Are faculty at your school considering creating podcasts? If so, The Chronicle of Higher Education shares helpful tips from others who have produced university podcasts.
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July 31, 2017 @ 5:19PM
Why you should advocate for professional development
Are you leading a team at your institution? There are many advantages to sowing and growing the seeds of professional development with your employees. Paul Redfern, our board member and executive director of communications & marketing at Gettysburg College, explains why in this Inside Higher Ed piece.
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July 23, 2017 @ 12:01PM
Alumnus sues university over use of his image
Colleges and universities place students in photos to tout their academics, athletics and programs. Many times schools obtain written consent to use the images; other times they do not. An Ohio State alumnus is now suing his alma mater because he contends he did not give the university permission...
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July 12, 2017 @ 2:23PM
Member news: Paskill Stapleton & Lord Forms Partnership with JPL
News from our members: Paskill Stapleton & Lord (PS&L), a leading enrollment marketing firm headquartered near Philadelphia, has formed a corporate partnership with JPL, a full-service, integrated marketing agency located in Harrisburg, Pennsylvania. In the partnership, PS&L will retain its market identity, locations and leadership team. œThe partnership adds...
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July 11, 2017 @ 4:21PM
The evolving higher ed PR office
The days when a college PR department’s main task was sending out a press release and hoping to get a story in the local paper are gone. Institutions are employing a more thoughtful, strategic approach to PR departments. Here’s how they are shifting gears…
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July 3, 2017 @ 11:48AM
Freedom of speech?
One of the hats many of us communicators wear is that of speechwriter. Our words can be powerful, and so are our speeches. Read an equally commanding speech by a high school valedictorian and class president that prompted his administration to pull the plug on his talk mid-sentence.
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June 27, 2017 @ 1:28PM
Astronaut training on the horizon for Penn State student
Zena Cardman, a doctoral student at the Pennsylvania State University, recently heard from NASA that she is one of 12 astronaut candidates selected for the astronaut program. She was chosen from 18,300 applications. Read more about Cardman’s story and what is on the horizon for her.
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June 22, 2017 @ 10:57AM
Membership renewal and workshop updates
Beginning July 1, 2017, CUPRAP individual memberships will cost $100. CUPRAP has not had a price increase in five years. With the rising cost of doing business online, our website and database revamp and increasing costs for quality professional development programming, this modest increase will ensure that...
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June 20, 2017 @ 3:06PM
Collaboration: for marketing and academic types
College and university marketing pros come in contact with a lot of different people from many departments throughout the year. Here’s some insight from Inside Higher Ed about why it’s advantageous for marketing and academic types to work together.
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June 7, 2017 @ 2:49PM
Save the dates!
It’s summer. While you’re planning your vacation, also make plans to join us for our upcoming events in the fall and our conference in the spring of 2018. Our Fall West Workshop will be held on Monday, October 16, at the Regional Learning Alliance in Cranberry Township, PA. Our...
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June 1, 2017 @ 3:42PM
Why print is special (and not dead!)
This is the digital age. Marketers are struggling to keep up with an engaging online presence, the latest social media trends, and web tracking and analytics– just to name a few. Print seems to have gone to the wayside. This piece shares why print isn’t dead and what you...
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May 25, 2017 @ 3:08PM
How to manage sub-brands while staying true to your institution’s character
Sub-brands to target specific audiences are the norm in most higher education institutions. Our board member, Paul Redfern of Gettysburg College, shares insights on how to manage sub-brands while staying true to a university’s character in this Inside Higher Ed piece.
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May 18, 2017 @ 1:58PM
Why marketing and advancement should team up
The marketing/ communications office at higher education institutions has long reported to the vice president for advancement. With increased competition for enrollment, many marketing offices now report to the president or even to the enrollment management vice president. No matter where the marketing department is housed, here’s a case...
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May 9, 2017 @ 1:30PM
Improving brand loyalty
This piece from Inside Higher Ed offers advice about improving brand loyalty. By boosting brand loyalty, institutions can also bolster student recruitment and alumni and donor engagement.
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May 3, 2017 @ 3:14PM
Commencements turn political
In this politically charged environment the choices of commencement speakers at many institutions are raising eyebrows. This piece from the Chronicle of Higher Education examines graduation politics in the Trump era.
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April 27, 2017 @ 5:24PM
Franklin & Marshall College shares video marketing tips
Franklin and Marshall College’s recent session at our 2017 Spring Professional Development Conference inspired this post by Libris. In the story, video marketing tips, inspiration, and ROI metrics are shared.
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April 20, 2017 @ 2:35PM
Marketing’s crucial role in yielding students
The role of marketing at institutions is ever-changing. Increasingly, the marketing department is being called upon to help admissions yield students. Here are some valuable tips and practices to guide marketers through this new landscape.
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April 17, 2017 @ 2:08PM
The importance of strategic networking
Networking is important, but it’s also a lot of work. Here are some tips to help you be strategic and thoughtful about choosing your networking opportunities.
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April 10, 2017 @ 4:05PM
How easy is it to find your institution’s website information?
People want fast website answers about cost, programs, campus life, etc. Many schools make potential students dig for that information– and it’s not easy-to-find. Find out why your institution should make this information more prominent.
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April 7, 2017 @ 2:28PM
Anders Back, immediate past president of CUPRAP, appointed member of CASE
Anders Back, immediate past president of CUPRAP, was recently appointed a member of the Council for Advancement and Support of Education (CASE) Commission on Communications and Marketing for a three-year term. There are three CASE Commissions “ Alumni Relations, Communications and Marketing, and Philanthropy “ which support the creation...
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April 3, 2017 @ 4:09PM
Study finds hunger and homelessness at community colleges
A new study coauthored by Temple University professor Sara Goldrick-Rab finds that in community colleges one out of three students is hungry. The same study also noted that 14 percent of students at those schools are also homeless. Read more about these and other startling facts from the study.
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March 29, 2017 @ 2:03PM
Is spring break partying ruining beaches?
Spring break partiers often leave cans and bottles behind on the beach. These containers leave messes on beaches and are problematic for wildlife. Here are what some destination cities are doing to combat the problem. More information about the study that led to this article.
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March 26, 2017 @ 4:11PM
Spring Professional Development Conference recap
We’re glad you attended our professional development conference in Hershey on March 8-10. We enjoyed getting to know all of you in person and via social media #cuprap2017. Here are photos taken from the conference, courtesy of Dan Z. Photography (password: CUPRAP) Below are some of the presentations from...
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March 22, 2017 @ 10:48AM
Social listening– do you do it?
Social listening is a way to find out what people really think about your institution. By following social media sites, blogs, etc. you can find out where your institution does well and its pitfalls, helping you to better shape your brand. Learn why you should add social listening to...
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March 17, 2017 @ 3:55PM
Dick Jones Scholarship for Aspiring Communication Professionals announced
We are pleased to announce the formation of the Dick Jones Scholarship for Aspiring Communication Professionals. The award was revealed during the CUPRAP Spring Professional Development Conference on March 9. Dick Jones, a founding member of CUPRAP and past president, has helped launched many careers for young professionals. The...
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March 10, 2017 @ 11:21AM
2017 CUPRAP officers and directors announced
The 2017-2019 CUPRAP Officers and Directors were elected at the 2017 Annual Meeting at the Hotel Hershey on March 10. Congratulations and thank you in advance for your service: President Gabriel Welsch, Vice President of Advancement and Marketing, Juniata College Vice President Tom Durso, Associate Vice President of College...
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March 9, 2017 @ 5:59PM
2017 Award Winners
In addition to our 2017 CUPPIE Award winners, we are pleased to announce the winners of our other annual awards. Communications Internship Award for Students of Color– Rachel Duong Rachel Duong has discovered a passion for filmmaking and social issues and is determined to combine her two passions to...
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March 9, 2017 @ 5:43PM
2017 CUPPIE Award Winners
We were proud to present awards the 10th annual CUPPIE Awards on Thursday, March 9. Altogether, 385 entries were received from colleges, universities, and providers of private, specialized, and secondary education in Pennsylvania, Delaware, and Maryland. Judges represented experts in the field of communications and included designers, writers, educators,...
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March 6, 2017 @ 10:38AM
Conference app download
CUPRAP Conference Attendees: Our conference app is available for download on all platforms. Access the application searching in the App Storeâ„¢ and Google Playâ„¢ using “CUPRAP 2017 Spring Conference” or by following these links: iPhone: https://itunes.apple.com/app/id1209041593 Android: https://play.google.com/store/apps/details?id=com.attendify.confspnmc7 WebApp: http://spnmc7.m.attendify.com/ Landing Page: https://attendify.com/app/spnmc7 See you in Hershey! Use #cuprap2017...
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February 28, 2017 @ 2:39PM
Why some Pennsylvania public universities may close
The Pennsylvania State System of Higher Education (PASSHE) has witnessed sharp decline in enrollment in recent years. That, coupled with decreased funding, are reasons for closing concerns among some of the PASSHE’s 14 universities. Read more about the possible closings.
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February 28, 2017 @ 2:26PM
Delaware County Community College names new president
L. Joy Gates Black, vice chancellor for academic affairs and student success at the Tarrant County College District in Fort Worth, will be Delaware County Community College’s next president. She will replace Jerry Parker, who will retire in June after 14 years at the college. Delaware County Community College...
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February 21, 2017 @ 3:26PM
Running out of social media content ideas?
It can be difficult to constantly create content for your social media sites. Here are four easy and fresh ideas anyone can implement on social media sites to keep content fresh and inspiring.
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February 13, 2017 @ 3:16PM
Enrollment plan calls for university to extend reach to 50 states
Changing demographics affected Saint Louis University’s enrollment plan. The plan called for the university to extend its reach to all 50 states and globally. Here’s Saint Louis’ enrollment story.
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February 8, 2017 @ 2:27PM
Helping parents understand their college kid’s mental health problems
College is a stressful time. Many students become overwhelmed by the amount of work and may become anxious, angered, or depressed. Here’s how parents can try to spot potential mental health problems before they turn into disastrous consequences.
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February 7, 2017 @ 2:26PM
Pa. state colleges investigating possible merger/ closing of sites
Pennsylvania’s state university system is in the process of undergoing a review that may result in the closure of some of its 14 campuses. The 105,000 student-system has declined in enrollment for six straight years and has also witnessed cuts in state funding. Read more about the schools who...
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February 2, 2017 @ 2:08PM
The rural student
Rural students, a group not widely recognized until recently, are becoming increasingly noticed by higher education administrators. Many schools are now focusing on rural students and helping them better acclimate to college life.
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January 31, 2017 @ 3:27PM
Is Navient your student loan borrower? What to know
The nation’s largest student loan servicer, Navient Corp., is being sued by the U.S. Consumer Financial and Protection Bureau. Navient is being sued for allegedly “systematically and illegally failing borrowers at every stage of repayment.” Here is what to know if your student loan servicer is Navient.
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January 27, 2017 @ 2:11PM
Manor College rebrands its image
Trying to gain new students and change its perception, Manor College rebrands its image. Read about how the logo, website, and tagline have all been energized.
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January 24, 2017 @ 2:58PM
Eight resolutions for marketing professionals
January is swiftly coming to a close. Did you already break your New Year’s resolutions? If so, not all is lost. Here are eight professional resolutions you can still try this year.
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January 19, 2017 @ 1:54PM
Immaculata College cutting tuition
Immaculata College is cutting its tuition by 25 percent beginning in the fall of 2017. The school hopes that the decrease in price will improve affordability and increase diversity on campus. Read the whole story here.
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January 18, 2017 @ 9:47AM
New job posting
Members: Visit our job posting page for new job opportunities from our member institutions.
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January 11, 2017 @ 3:29PM
CUPRAP President Anders Back to discuss his publication: Harcum College: A Centennial History
CUPRAP President Anders Back has written a groundbreaking publication called Harcum College: A Centennial History, the first full-length publication to document the private Main Line institution ™s first hundred years. On Saturday February 4, 2017 at 2 p.m. Back will discuss the research and writing of the book and...
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January 10, 2017 @ 2:26PM
Energizing your brand campaign
It takes a lot of work to launch a new brand campaign. Afterward, it may seem nice to sit back and relax even though there is more to be done to keep the campaign fresh. Here’s why it’s important to keep examining your brand campaign and finding ways to...
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January 4, 2017 @ 10:40AM
How to be more strategic with your social media in 2017
Resolutions are plentiful during the start of the new year. If you’re thinking about making your institution’s social media more strategic in 2017, here are five ways to help you keep that resolution.
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January 2, 2017 @ 9:24AM
Is professional development part of your 2017 resolution?
Happy 2017 from all of us at CUPRAP. We wish you a year of health and happiness! If professional development is part of your resolution, sign up now for our Spring Professional Development Conference from March 8-10 at The Hotel Hershey.
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December 22, 2016 @ 2:25PM
Happy Holidays from CUPRAP
Best wishes to all our members and their families! May you have restful and happy holidays and a New Year of peace and prosperity. We look forward to seeing you in 2017!
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December 21, 2016 @ 3:16PM
Featured Institution: Philadelphia College of Osteopathic Medicine
Did you know that more than 60 percent of PCOM osteopathic medicine graduates go on to practice in primary care? Read more about Philadelphia College of Osteopathic Medicine, our newly featured institution.
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December 16, 2016 @ 4:02PM
What to do if you have to work during “break”
Break is upon most colleges and universities. If you are one of the folks who has to work during break, here are some tips to being efficient during your time off.
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December 9, 2016 @ 2:22PM
Spring Professional Development Conference Sponsorships Available
Thinking about spring? We still have sponsorship opportunities available for our 2017 Spring Professional Development Conference at The Hotel Hershey. Determine the level that fits your marketing needs and budget.
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December 5, 2016 @ 2:41PM
Under one roof: a branded house or house of brands?
Higher education administration often grapples with the naming of buildings, etc. across campus. Should the institution be a branded house or a house full of brands? This article examines that question.
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November 30, 2016 @ 3:19PM
Helping your brand succeed in a micro-moment world
The micro-moment digital world is changing the way brands plan their marketing. These are the three things your brand must do to succeed in this new type of world.
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November 28, 2016 @ 3:17PM
Answering higher education questions around the holiday table
You may have evaded questions about higher education during Thanksgiving dinner with your relatives. Other holidays are looming around the corner, providing more opportunities for relatives to ask questions you may not know how to answer. Here’s a short guide to answering those controversial higher education questions around the...
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November 21, 2016 @ 3:08PM
Albright College President Honored with Lifetime Achievement Award for Fundraising Efforts
Congratulations to Albright College President Lex McMillan who was honored with a Lifetime Achievement Award from the Association of Fundraising Professionals Berks Chapter. Read more about his award and fundraising achievements here.
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November 17, 2016 @ 1:28PM
Collaboration on new CUPRAP website
We recently rolled out our new website. This is the second time in eight years we partnered with the Kyle David Group to give our site a more user friendly experience and a fresher appearance. Learn about what went into this venture to produce a more optimized, easier to...
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November 11, 2016 @ 4:05PM
New job opportunities at member institutions
We’ve added new job opportunities from our member institutions to our website. Visit this page to see if any of the positions interest you!
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November 7, 2016 @ 2:59PM
Does your website properly convey your brand?
Your website is often the first taste of your brand for people who don’t know much about your institution. What does your website say about your college or university? Inside Higher Ed shares some insight in this article.
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November 1, 2016 @ 3:36PM
Harcum College Receives 2016 Give Back Award
Each year the Main Line Chamber of Commerce in suburban Philadelphia recognizes businesses that strive to make the community a better place. The Main Line Gives Back Awards were created to honor companies’ efforts to enhance the community, through support for nonprofits and other community-focused endeavors. Harcum College was...
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October 31, 2016 @ 1:33PM
Recap of the past week in higher education
Are you wondering what happened in higher education in the past seven days? Take a look at this article from The Chronicle of Higher Education to catch up.
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October 21, 2016 @ 2:01PM
CUPRAP President Anders Back authors Harcum College Centennial
We’re always happy to share news about our members and our board. We want to congratulate CUPRAP President Anders Back on the publication of his new book Harcum College Centennial. Read more about the book here.
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October 17, 2016 @ 7:56PM
Welcome to the new CUPRAP website!
Welcome to the new, completely redesigned cuprap.org website. After studying the results of our CUPRAP member survey earlier this year and recognizing that CUPRAP’s member services and growth are driven by online interaction, the CUPRAP Board of Directors authorized our web partner The Kyle David Group to redesign our...
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October 17, 2016 @ 7:55PM
Enter the 10th annual CUPPIE awards through December 9
We are now accepting entries for the 10th annual CUPPIES! Enter now through December 9. Awards will be presented on Thursday evening during the awards dinner at CUPRAP ™s Professional Development Conference held at the Hotel Hershey, March 8-10, 2017. All work must have been produced between October...
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October 17, 2016 @ 7:53PM
Fall West Workshop Recap
Thank you for attending our 2016 Fall West Workshop on October 17. Our workshop entitled œDigital Content, Accountability and Expectations in Higher Education was hosted by the Regional Learning Alliance. Barkley REI sponsored the workshop. We want to extend a big thank you to all of our presenters...
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October 14, 2016 @ 1:23PM
A glimpse from the 2016 Fall East Workshop
Thank you for attending our 2016 Fall East Workshop on October 10. Our workshop entitled “Digital Content, Accountability and Expectations in Higher Education” was hosted by Villanova School of Business, Bartley Hall and was attended by more than 60 professionals. Dan Z. Johnson Photography sponsored the event; photos he...
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October 12, 2016 @ 2:34PM
CUPRAP Video History: A call for submissions
We’re working on a tribute to the CUPRAP experience in Hershey to be shown at the 2017 Spring Professional Development Conference that will include memories of good times we had and lessons we learned during the 35+ years the Spring Conference has been held at The Hotel Hershey. We...
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October 12, 2016 @ 2:00PM
Adapting colleges for a networked age
Students sometimes barely look up during a lecture, their heads are buried in their computer checking their social networks and emails. Here’s how colleges should adapt in this networked age.
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October 6, 2016 @ 2:34PM
Rosemont College sees enrollment increase after tuition cut
Rosemont College recently took a gamble on cutting its 2016-17 tuition by 43 percent. The result is that traditional undergraduate enrollment including freshmen and transfers rose nearly 15 percent, including a 31 percent increase in freshmen. Read the full story here.
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October 6, 2016 @ 2:28PM
Villanova, site of Fall East, moved up in U.S. News college rankings
Villanova, the site of our Fall East Workshop, moved up in the U.S. News college rankings. Read the full story here.
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