• April 27, 2017 @ 5:24PM

    Franklin & Marshall College shares video marketing tips

    Franklin and Marshall College’s recent session at our 2017 Spring Professional Development Conference inspired this post by Libris. In the story, video marketing tips, inspiration, and ROI metrics are shared.

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  • April 20, 2017 @ 2:35PM

    Marketing’s crucial role in yielding students

    The role of marketing at institutions is ever-changing. Increasingly, the marketing department is being called upon to help admissions yield students. Here are some valuable tips and practices to guide marketers through this new landscape.

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  • April 17, 2017 @ 2:08PM

    The importance of strategic networking

    Networking is important, but it’s also a lot of work. Here are some tips to help you be strategic and thoughtful about choosing your networking opportunities.

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  • April 10, 2017 @ 4:05PM

    How easy is it to find your institution’s website information?

    People want fast website answers about cost, programs, campus life, etc. Many schools make potential students dig for that information– and it’s not easy-to-find. Find out why your institution should make this information more prominent.

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  • April 7, 2017 @ 2:28PM

    Anders Back, immediate past president of CUPRAP, appointed member of CASE

    Anders Back, immediate past president of CUPRAP, was recently appointed a member of the Council for Advancement and Support of Education (CASE) Commission on Communications and Marketing for a three-year term. There are three CASE Commissions – Alumni Relations, Communications and Marketing, and Philanthropy – which support the creation...

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  • April 3, 2017 @ 4:09PM

    Study finds hunger and homelessness at community colleges

    A new study coauthored by Temple University professor Sara Goldrick-Rab finds that in community colleges one out of three students is hungry. The same study also noted that 14 percent of students at those schools are also homeless. Read more about these and other startling facts from the study.

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  • March 29, 2017 @ 2:03PM

    Is spring break partying ruining beaches?

    Spring break partiers often leave cans and bottles behind on the beach. These containers leave messes on beaches and are problematic for wildlife. Here are what some destination cities are doing to combat the problem.

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  • March 26, 2017 @ 4:11PM

    Spring Professional Development Conference recap

    We’re glad you attended our professional development conference in Hershey on March 8-10. We enjoyed getting to know all of you in person and via social media #cuprap2017. Here are photos taken from the conference, courtesy of Dan Z. Photography (password: CUPRAP) Below are some of the presentations from...

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  • March 22, 2017 @ 10:48AM

    Social listening– do you do it?

    Social listening is a way to find out what people really think about your institution. By following social media sites, blogs, etc. you can find out where your institution does well and its pitfalls, helping you to better shape your brand. Learn why you should add social listening to...

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  • March 17, 2017 @ 3:55PM

    Dick Jones Scholarship for Aspiring Communication Professionals announced

    We are pleased to announce the formation of the Dick Jones Scholarship for Aspiring Communication Professionals. The award was revealed during the CUPRAP Spring Professional Development Conference on March 9. Dick Jones, a founding member of CUPRAP and past president, has helped launched many careers for young professionals. The...

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  • March 10, 2017 @ 11:21AM

    2017 CUPRAP officers and directors announced

    The 2017-2019 CUPRAP Officers and Directors were elected at the 2017 Annual Meeting at the Hotel Hershey on March 10. Congratulations and thank you in advance for your service: President Gabriel Welsch, Vice President of Advancement and Marketing, Juniata College Vice President Tom Durso, Associate Vice President of College...

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  • March 9, 2017 @ 5:59PM

    2017 Award Winners

    In addition to our 2017 CUPPIE Award winners, we are pleased to announce the winners of our other annual awards. Communications Internship Award for Students of Color– Rachel Duong Rachel Duong has discovered a passion for filmmaking and social issues and is determined to combine her two passions to...

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  • March 9, 2017 @ 5:43PM

    2017 CUPPIE Award Winners

    We were proud to present awards the 10th annual CUPPIE Awards on Thursday, March 9. Altogether, 385 entries were received from colleges, universities, and providers of private, specialized, and secondary education in Pennsylvania, Delaware, and Maryland. Judges represented experts in the field of communications and included designers, writers, educators,...

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  • March 6, 2017 @ 10:38AM

    Conference app download

    CUPRAP Conference Attendees: Our conference app is available for download on all platforms. Access the application searching in the App Store™ and Google Play™ using “CUPRAP 2017 Spring Conference” or by following these links: iPhone: Android: WebApp: Landing Page: See you in Hershey! Use #cuprap2017 to tweet along with...

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  • February 28, 2017 @ 2:39PM

    Why some Pennsylvania public universities may close

    The Pennsylvania State System of Higher Education (PASSHE) has witnessed sharp decline in enrollment in recent years. That, coupled with decreased funding, are reasons for closing concerns among some of the PASSHE’s 14 universities. Read more about the possible closings.

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  • February 28, 2017 @ 2:26PM

    Delaware County Community College names new president

    L. Joy Gates Black, vice chancellor for academic affairs and student success at the Tarrant County College District in Fort Worth, will be Delaware County Community College’s next president. She will replace Jerry Parker, who will retire in June after 14 years at the college. Delaware County Community College...

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  • February 21, 2017 @ 3:26PM

    Running out of social media content ideas?

    It can be difficult to constantly create content for your social media sites. Here are four easy and fresh ideas anyone can implement on social media sites to keep content fresh and inspiring.

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  • February 13, 2017 @ 3:16PM

    Enrollment plan calls for university to extend reach to 50 states

    Changing demographics affected Saint Louis University’s enrollment plan. The plan called for the university to extend its reach to all 50 states and globally. Here’s Saint Louis’ enrollment story.

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  • February 8, 2017 @ 2:27PM

    Helping parents understand their college kid’s mental health problems

    College is a stressful time. Many students become overwhelmed by the amount of work and may become anxious, angered, or depressed. Here’s how parents can try to spot potential mental health problems before they turn into disastrous consequences.

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  • February 7, 2017 @ 2:26PM

    Pa. state colleges investigating possible merger/ closing of sites

    Pennsylvania’s state university system is in the process of undergoing a review that may result in the closure of some of its 14 campuses. The 105,000 student-system has declined in enrollment for six straight years and has also witnessed cuts in state funding. Read more about the schools who...

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  • February 2, 2017 @ 2:08PM

    The rural student

    Rural students, a group not widely recognized until recently, are becoming increasingly noticed by higher education administrators. Many schools are now focusing on rural students and helping them better acclimate to college life.

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  • January 31, 2017 @ 3:27PM

    Is Navient your student loan borrower? What to know

    The nation’s largest student loan servicer, Navient Corp., is being sued by the U.S. Consumer Financial and Protection Bureau. Navient is being sued for allegedly “systematically and illegally failing borrowers at every stage of repayment.” Here is what to know if your student loan servicer is Navient.

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  • January 27, 2017 @ 2:11PM

    Manor College rebrands its image

    Trying to gain new students and change its perception, Manor College rebrands its image. Read about how the logo, website, and tagline have all been energized.

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  • January 24, 2017 @ 2:58PM

    Eight resolutions for marketing professionals

    January is swiftly coming to a close. Did you already break your New Year’s resolutions? If so, not all is lost. Here are eight professional resolutions you can still try this year.

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  • January 19, 2017 @ 1:54PM

    Immaculata College cutting tuition

    Immaculata College is cutting its tuition by 25 percent beginning in the fall of 2017. The school hopes that the decrease in price will improve affordability and increase diversity on campus. Read the whole story here.

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  • January 18, 2017 @ 9:47AM

    New job posting

    Members: Visit our job posting page for new job opportunities from our member institutions.

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  • January 11, 2017 @ 3:29PM

    CUPRAP President Anders Back to discuss his publication: Harcum College: A Centennial History

    CUPRAP President Anders Back has written a groundbreaking publication called Harcum College: A Centennial History, the first full-length publication to document the private Main Line institution’s first hundred years. On Saturday February 4, 2017  at 2 p.m. Back will discuss the research and writing of the book and read...

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  • January 10, 2017 @ 2:26PM

    Energizing your brand campaign

    It takes a lot of work to launch a new brand campaign. Afterward, it may seem nice to sit back and relax even though there is more to be done to keep the campaign fresh. Here’s why it’s important to keep examining your brand campaign and finding ways to...

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  • January 4, 2017 @ 10:40AM

    How to be more strategic with your social media in 2017

    Resolutions are plentiful during the start of the new year. If you’re thinking about making your institution’s social media more strategic in 2017, here are five ways to help you keep that resolution.

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  • January 2, 2017 @ 9:24AM

    Is professional development part of your 2017 resolution?

    Happy 2017 from all of us at CUPRAP. We wish you a year of health and happiness! If professional development is part of your resolution, sign up now for our Spring Professional Development Conference from March 8-10 at The Hotel Hershey.

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  • December 22, 2016 @ 2:25PM

    Happy Holidays from CUPRAP

    Best wishes to all our members and their families! May you have restful and happy holidays and a New Year of peace and prosperity. We look forward to seeing you in 2017!

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  • December 21, 2016 @ 3:16PM

    Featured Institution: Philadelphia College of Osteopathic Medicine

    Did you know that more than 60 percent of PCOM osteopathic medicine graduates go on to practice in primary care? Read more about Philadelphia College of Osteopathic Medicine, our newly featured institution.

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  • December 16, 2016 @ 4:02PM

    What to do if you have to work during “break”

    Break is upon most colleges and universities. If you are one of the folks who has to work during break, here are some tips to being efficient during your time off.

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  • December 9, 2016 @ 2:22PM

    Spring Professional Development Conference Sponsorships Available

    Thinking about spring? We still have sponsorship opportunities available for our 2017 Spring Professional Development Conference at The Hotel Hershey. Determine the level that fits your marketing needs and budget.

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  • December 5, 2016 @ 2:41PM

    Under one roof: a branded house or house of brands?

    Higher education administration often grapples with the naming of buildings, etc. across campus. Should the institution be a branded house or a house full of brands? This article examines that question.

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  • November 30, 2016 @ 3:19PM

    Helping your brand succeed in a micro-moment world

    The micro-moment digital world is changing the way brands plan their marketing. These are the three things your brand must do to succeed in this new type of world.

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  • November 28, 2016 @ 3:17PM

    Answering higher education questions around the holiday table

    You may have evaded questions about higher education during Thanksgiving dinner with your relatives. Other holidays are looming around the corner, providing more opportunities for relatives to ask questions you may not know how to answer. Here’s a short guide to answering those controversial higher education questions around the...

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  • November 21, 2016 @ 3:08PM

    Albright College President Honored with Lifetime Achievement Award for Fundraising Efforts

    Congratulations to Albright College President Lex McMillan who was honored with a Lifetime Achievement Award from the Association of Fundraising Professionals Berks Chapter. Read more about his award and fundraising achievements here.

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  • November 17, 2016 @ 1:28PM

    Collaboration on new CUPRAP website

    We recently rolled out our new website. This is the second time in eight years we partnered with the Kyle David Group to give our site a more user friendly experience and a fresher appearance. Learn about what went into this venture to produce a more optimized, easier to...

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  • November 11, 2016 @ 4:05PM

    New job opportunities at member institutions

    We’ve added new job opportunities from our member institutions to our website. Visit this page to see if any of the positions interest you!

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  • November 7, 2016 @ 2:59PM

    Does your website properly convey your brand?

    Your website is often the first taste of your brand for people who don’t know much about your institution. What does your website say about your college or university? Inside Higher Ed shares some insight in this article.

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  • November 1, 2016 @ 3:36PM

    Harcum College Receives 2016 Give Back Award

    Each year the Main Line Chamber of Commerce in suburban Philadelphia recognizes businesses that strive to make the community a better place. The Main Line Gives Back Awards were created to honor companies’ efforts to enhance the community, through support for nonprofits and other community-focused endeavors. Harcum College was named...

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  • October 31, 2016 @ 1:33PM

    Recap of the past week in higher education

    Are you wondering what happened in higher education in the past seven days? Take a look at this article from The Chronicle of Higher Education to catch up.

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  • October 21, 2016 @ 2:01PM

    CUPRAP President Anders Back authors Harcum College Centennial

    We’re always happy to share news about our members and our board. We want to congratulate CUPRAP President Anders Back on the publication of his new book Harcum College Centennial.  Read more about the book here.

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  • October 17, 2016 @ 7:56PM

    Welcome to the new CUPRAP website!

    Welcome to the new, completely redesigned website. After studying the results of our CUPRAP member survey earlier this year and recognizing that CUPRAP’s member services and growth are driven by online interaction, the CUPRAP Board of Directors authorized our web partner The Kyle David Group to redesign our website...

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  • October 17, 2016 @ 7:55PM

    Enter the 10th annual CUPPIE awards through December 9

      We are now accepting entries for the 10th annual CUPPIES! Enter now through December 9. Awards will be presented on Thursday evening during the awards dinner at CUPRAP’s Professional Development Conference held at the Hotel Hershey, March 8-10, 2017. All work must have been produced between October 1,...

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  • October 17, 2016 @ 7:53PM

    Fall West Workshop Recap

    Thank you for attending our 2016 Fall West Workshop on October 17. Our workshop entitled “Digital Content, Accountability and Expectations in Higher Education” was hosted by the Regional Learning Alliance. Barkley REI sponsored the workshop. We want to extend a big thank you to all of our presenters for...

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  • October 14, 2016 @ 1:23PM

    A glimpse from the 2016 Fall East Workshop

    Thank you for attending our 2016 Fall East Workshop on October 10. Our workshop entitled “Digital Content, Accountability and Expectations in Higher Education” was hosted by Villanova School of Business, Bartley Hall and was attended by more than 60 professionals. Dan Z. Johnson Photography sponsored the event; photos he...

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  • October 12, 2016 @ 2:34PM

    CUPRAP Video History: A call for submissions

    We’re working on a tribute to the CUPRAP experience in Hershey to be shown at the 2017 Spring Professional Development Conference that will include memories of good times we had and lessons we learned during the 35+ years the Spring Conference has been held at The Hotel Hershey. We...

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  • October 12, 2016 @ 2:00PM

    Adapting colleges for a networked age

    Students sometimes barely look up during a lecture, their heads are buried in their computer checking their social networks and emails. Here’s how colleges should adapt in this networked age.

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  • October 6, 2016 @ 2:34PM

    Rosemont College sees enrollment increase after tuition cut

    Rosemont College recently took a gamble on cutting its 2016-17  tuition by 43 percent. The result is that traditional undergraduate enrollment including freshmen and transfers rose nearly 15 percent, including a 31 percent increase in freshmen. Read the full story here.

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  • October 6, 2016 @ 2:28PM

    Villanova, site of Fall East, moved up in U.S. News college rankings

    Villanova, the site of our Fall East Workshop, moved up in the U.S. News college rankings. Read the full story here.

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