Fall East Workshop announced: The Changing Social Media Landscape
Join us for our annual Fall East Workshop. The Changing Social Media Landscape will be held at Drexel University on October 15. Register now to join us for the full day’s schedule listed below.
8:30 am -9:30am – Registration
9:30 am -9:45am
Welcome and Opening Remarks
Gabriel Welsch, CUPRAP President and Vice President of Strategic Communication and Marketing, Juniata College
9:45 am -10:45 am
Using Social Media Insights to Drive Offline Outcomes
Dr. Liz Gross, Director, Campus Sonar
Recognized thought-leader, data-driven marketer and higher education researcher, Liz Gross will discuss why your social media work should not be solely focused on followers, likes, engagement rate, and reach. Learn how to connect your social media efforts to outcomes like admissions inquiries, alumni engagement, better media pitches, and effective marketing campaigns.
Break – 10:45am – 11:00am
11:00am – noon
Case Study Panel – Representatives from the University of Pennsylvania, Carnegie Mellon University and Juniata College will share their social media processes, including task distribution within their departments and discuss what is working and what isn’t within their shops. Moderated by Joseph J. Master, executive director of marketing and digital strategy, University Communications, Drexel University.
Lunch – noon – 1:15pm
1:15pm – 2:15pm
Social Media Firestorms: How to extinguish, survive and prosper
Mark R. Weaver, Esq. CEO of Communications Counsel
Social media has been a blessing as well as a curse to higher education marketing and public relations. When a crisis strikes, turmoil and negativity can tarnish your image in a matter of minutes. Mark Weaver, a crisis communications expert with three decades of experience, will discuss ways to be prepared to put out the fire before too much damage occurs and perhaps turn the situation into a positive for your school.
Break -2:15pm -2:30pm
Case Study Panel – Representatives from Georgian Court University, York College of PA and Bloomsburg University of PA will share their social media crises and challenges and discuss what they did to move forward.