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Admissions Marketing Coordinator

Pennsylvania College of Art & Design | Lancaster, PA - Posted 3 months ago

Reporting to the Director of Admission, the Admissions Marketing Coordinator oversees the communications function for the Office of Admissions and plays a critical role in meeting PCA&D’s recruitment and enrollment goals. The Coordinator is a key member of a collaborative admissions team and must anticipate and proactively responds to enrollment challenges through: 1) managing and implementing a communication and marketing plan, 2) leveraging technology, and 3) utilizing design, multi-media methods and platforms, and an authentic voice to recruit prospective art students. This role is simultaneously focused on the big picture and incredibly detail-oriented and implementation focused. The person in this role needs to be flexible in their ability to be a combination of creative, innovative, and design oriented, as well as analytical, data-driven, results oriented, and able to ensure all communication is accurate and timely.

Job Responsibilities

Typical duties and responsibilities include, but are not limited to:

  • Coordinate all admissions marketing and communication (e.g., print media, social media, digital marketing, direct mail, email, blog posts, website, call and text campaigns, video and photography, and other forms of communication) and create new materials consistent with the PCA&D brand and marketing strategy
  • Update all print publications and design and/or work with outside designers and colleagues in the development of new print materials
  • Coordinate and create content for social media outreach and digital marketing buys to prospective students
  • Collaborate with colleagues, vendors (e.g., graphic designers, photographers, videographers), and student employees to meet enrollment marketing and communication goals
  • Develop and oversee the implementation of an annual comprehensive communications and marketing plan that supports recruitment and enrollment goals in collaboration with the Dean of Enrollment, Engagement, and Diversity and Director of Admissions
  • Track and analyze internal communication data and market research to develop effective and proactive strategies that adjust to shifting trends, leverage existing technologies, and engage emerging technologies to meet enrollment goals
  • Maintain and update the website and develop new content as needed
  • In collaboration with the Admissions Office and Data Manager and Director of Admissions, administer the CRM system (e.g., Slate) and manage CRM strategies
  • Serve as a key Office of Admissions team member who assists with all admissions functions at busy times and assists the office and data manager and director when counselors are traveling
  • Serve as the primary admissions counselor for online and home-school students

Requirements

Kathleen Smyser ksmyser@pcad.edu

May 14, 2019, 12:58 PM (2 days ago)
to me
Pennsylvania College of Art & Design
Admissions Marketing Coordinator  

Reporting to the Director of Admission, the Admissions Marketing Coordinator oversees the communications function for the Office of Admissions and plays a critical role in meeting PCA&D’s recruitment and enrollment goals. The Coordinator is a key member of a collaborative admissions team and must anticipate and proactively responds to enrollment challenges through: 1) managing and implementing a communication and marketing plan, 2) leveraging technology, and 3) utilizing design, multi-media methods and platforms, and an authentic voice to recruit prospective art students. This role is simultaneously focused on the big picture and incredibly detail-oriented and implementation focused. The person in this role needs to be flexible in their ability to be a combination of creative, innovative, and design oriented, as well as analytical, data-driven, results oriented, and able to ensure all communication is accurate and timely.

Typical duties and responsibilities include, but are not limited to:

  • Coordinate all admissions marketing and communication (e.g., print media, social media, digital marketing, direct mail, email, blog posts, website, call and text campaigns, video and photography, and other forms of communication) and create new materials consistent with the PCA&D brand and marketing strategy
  • Update all print publications and design and/or work with outside designers and colleagues in the development of new print materials
  • Coordinate and create content for social media outreach and digital marketing buys to prospective students
  • Collaborate with colleagues, vendors (e.g., graphic designers, photographers, videographers), and student employees to meet enrollment marketing and communication goals
  • Develop and oversee the implementation of an annual comprehensive communications and marketing plan that supports recruitment and enrollment goals in collaboration with the Dean of Enrollment, Engagement, and Diversity and Director of Admissions
  • Track and analyze internal communication data and market research to develop effective and proactive strategies that adjust to shifting trends, leverage existing technologies, and engage emerging technologies to meet enrollment goals
  • Maintain and update the website and develop new content as needed
  • In collaboration with the Admissions Office and Data Manager and Director of Admissions, administer the CRM system (e.g., Slate) and manage CRM strategies
  • Serve as a key Office of Admissions team member who assists with all admissions functions at busy times and assists the office and data manager and director when counselors are traveling
  • Serve as the primary admissions counselor for online and home-school students

 

Essential Qualifications:

  • Exemplary communication skills with an ability to express ideas clearly and concisely both verbally and in writing and an extraordinary attention to detail and accuracy
  • Experience creating content across multi-media platforms and design techniques (e.g., graphic design, web design, videography, photography, social media, blogs) that comes across with an authentic voice and consumers feel inspired to share with their networks
  • Extensive knowledge of and fluent in the technical qualities, language, and culture of major social media platforms (e.g., Instagram, Twitter, Facebook)
  • Proficient in Adobe Creative Suite; Microsoft Excel, Word, PowerPoint; and comfort with managing applications and communication through CRM system (i.e., Slate)
  • Knowledge of and an ability to monitor the efficacy of emerging technologies and marketing trends that will engage and recruit high school students and college transfers
  • Project management experience with an ability to take initiative, problem solve, effectively manage competing priorities and work independently with good judgment about when to seek direction
  • Detail–oriented, organized, and able to juggle many different projects simultaneously with consistent accuracy, follow-through, and timely completion of projects
  • Demonstrated experiences working with diverse communities and strong interpersonal skills to serve individuals and groups from a wide array of backgrounds, identities, ages, life experiences, and communication styles
  • Collaborative workstyle in a team-oriented environment, which fosters and maintains strong relationships with campus partners and external partners (e.g., secondary schools, community-based organizations, and professional organizations)
  • Skill to concentrate in an open work area in a busy office environment, as well skill to pay close attention to detail and prioritize work load with frequent interruptions
  • Ability to recognize and protect confidential information in accordance with FERPA and exercise judgment, tact, and diplomacy in handling sensitive information and situations

Preferred Qualifications:

  • Professional experience in the arts and/or higher education
  • Admissions and enrollment management experience
  • Proven track record of successfully managing and delivering social media and digital marketing content
  • Background in writing for marketing and the web, as well as editing experience
  • Experience in data collection, analysis, and interpretation
  • Knowledge of higher education market trends and best practices in admissions marketing and communication
  • Bachelor’s degree in communication, marketing, fine arts, public relations, media, or a related field and/or equivalent combination of education and experience