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Assistant Director of Communications — University Relations

Widener University | Chester, PA - Posted 4 months ago

Widener University is currently seeking an Assistant Director of Communications in the Office of University Relations. Reporting to the Director of Communications, this role provides serves as a primary liaison between the University Relations Department and academic/administrative departments for the purpose of developing strategic public relations initiatives and helping the University Relations Department raise the profile of the university. This is done through internal and external channels  including the regional and national news media, university magazines and newsletters, digital entities (website, social media and blogs), and special events.

Job Responsibilities

Responsibilities:

  • Working with deans, faculty, staff, and students in academic/administrative departments to develop strategic public relations initiatives that involve media relations, special events, and content development for social media, website, blogs, and other digital storytelling platforms.
  • Developing and disseminating press releases, media advisories, op-ed pieces, student-written columns, and story pitches to the regional and national news media.
  • Identifying and training deans and faculty in academic/administrative departments for media relations work including interviewing skills, op-ed writing, and the importance of developing a digital presence including social media and blog writing.
  • Working with the Director of Communications and the Director of Digital Communication to develop digital communication strategies via university and individual academic/administrative department websites, blogs and social media channels. Creating and sharing content that supports those strategies, and the mission and vision of the university.
  • Working with academic/administrative departments to develop new, and strengthen existing, special events to maximize their potential to attract prospective students and news media as part of strategic public relations initiatives. .
  • Writing for and/or editing university publications, Widener Insider and Widener Magazine. Assisting with dissemination of university-wide Daily News Briefing.

Secondary responsibilities:

  • Tracking releases and pitches and developing reports on news media coverage for the university.
  • Supporting university events by attending, gathering information, taking photographs and generating news content which positions them as part of a vibrant university community.
  • Updating website content on a regular basis.
  • Serving on university committees as requested.
  • Performing other job-related duties as assigned or directed.

Requirements

Requirements:
  • Bachelor’s degree and a minimum of three years of public relations or journalism experience demonstrating storytelling or story.

Preferred:

  • Previous website content management.
  • Previous video shooting and editing experience