Assistant Director of Communications
Towson University | Towson, MD - Posted 4 months ago
Towson University is currently accepting applications for an Assistant Director of Communications. Serving as the executive communications professional responsible for the communications and engagement strategy that promotes, enhances, and protects the President’s (and thus the university’s) profile locally, regionally, and nationally. The goal is to advance the President’s and institution’s position with relevant audiences internally and externally, as well as drive awareness and support for the university. The position directly manages the public relations and public engagement activities and products of the Office of the President including print and digital communications, speeches and presentations, website, and media relations.
Develop and implement an integrated strategic communications plan (in alignment with university’s overall communication and marketing plan) to advance the President’s brand, presidential platform, and presidential priorities to increase visibility across key external and internal audiences. Work with Senior Director of Communications & Media Relations to create a marketing/public relations strategy that aligns with the university’s overall communications strategy to cultivate and enhance meaningful relationships with targeted, high-level audiences, including the media. Develop and prepare various communications products including presidential videos, publications (annual report, VIP books, testimony booklets, etc), presidential statements, talking points, speeches and presentations, opinion-editorials, and other supporting material based on best practices using compelling statistics, data points, anecdotes, research as appropriate. Manage and enhance the digital communications for the President to showcase dynamic and integrated content across all platforms and channels including: Office of the President website, e-newsletters, HTML email, social media, videos, and presentations. Directly staff and support the President, as appropriate, at media interviews, highly-visible speaking engagements, and various public events to optimize engagement, effectiveness, and efficiency.
Plan and lead all university-wide communications efforts that promote and convey major campus-wide initiatives, critical timely notifications, presidential or university accomplishments, and other important information. Work closely with Executive Division offices (Inclusion and Institutional Equity, Human Resources, and Office of General Counsel) as well as shared governance groups (Towson University Staff Council, University Senate and Student Government Association) to offer institution-wide marketing and communications strategy, guidance and direction on how to disseminate important information to staff, faculty or students. Work with key university officials to coordinate and develop university publications for campus-wide audiences, including TU By the Numbers, Points of Pride, and all-campus compliance notifications. Draft and distribute all-campus communications including HTML emails, videos, etc.
Supervise a Graduate Assistant to assist in the development of various integrated communications products. Lead executive and presidential communication strategy, collaborating across divisions and colleges to unify messages, optimize clarity and overall effectiveness.