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Assistant Director of Marketing and Content Strategy

St. Lawrence University | Canton, NY - Posted 4 months ago

Reporting to the Director of Marketing and Content Strategy, the Assistant Director will be one of St. Lawrence’s lead creative storytellers responsible for advancing the national visibility of the University in the marketplace. The position will be responsible for developing compelling and motivating written content and will lead the management of content on a new University website that will launch in 2021. The person will be a creative and strategic thinker who can amplify the impact of the content they and others are developing by finding new, strategic ways to maximize its reach and use.

• Research, write and edit interesting and inclusive content that strengthens St. Lawrence’s brand messages and aligns the University’s personality with what prospective students and families need to know about St. Lawrence

• Manage how content is used across the institution’s website to ensure the site is interesting, informative, relevant and up to date
• Serve as the department’s primary liaison for Athletics and Recreation, as well as several other University departments, to ensure stories about faculty, staff, students, and alumni from all academic and co-curricular programs are being considered and shared
• Lead discussions, trainings and workshops to assist University departments with internal marketing and content strategy needs to ensure communications within the campus community are effective in achieving internal goals

Job Responsibilities

• Maintain the University’s events calendar and send public notices to local and regional media

• Assist with curating content from across campus for regular distribution to internal and external audiences
• Design and execute an institutional strategy for sharing student accomplishments with their hometown newspapers and websites

• Partner with the Director for Communications Operations on assessing website content performance in order to make strategic decisions about future content development and placement

• Collaborate with Communications colleagues and campus partners to take projects from concept to completion on time

• Assist the Marketing and Content Strategy team with social media content creation and monitoring as needed

• Assist the Marketing and Content Strategy team with external marketing campaigns that align with divisional goals and objectives as needed

• Perform other duties as assigned


• Bachelor’s degree

• 1-3 years of related work experience

• Excellent writing, grammar, and editing skills, including experience with and knowledge of feature writing, writing for marketing purposes and writing for print and/or digital mediums

• Proven skills in creativity, analysis, and problem solving, and the ability to evaluate, synthesize, and incorporate ideas and feedback from multiple stakeholders; ability to synthesize complex ideas and concepts into compelling writing

• Ability to work independently as well as within a team to meet deadlines

• Possess the cross-cultural abilities to build relationships and work effectively with diverse groups of students, colleagues, and community members

Preferred Qualifications • A bachelor’s degree or advanced degree in English, communications, journalism, marketing, history, or other writing-intensive field

• Graphic design, photography, and quick video creation experience

• Familiarity with higher education or a nonprofit setting