Assistant Director of Multimedia Content
Gettysburg College | Gettysburg, PA - Posted 4 weeks ago
Reporting to the Director of Communications and Content Strategy, the Assistant Director of Multimedia Content will work closely with the members of the Office of Communications & Marketing, serving as a Producer to develop and implement multimedia content strategies with the goal of increasing the visibility of Gettysburg College in the marketplace by achieving maximum exposure, awareness, and understanding of the College’s key marketing messages, campaign priorities, presidential initiatives, and brand. This position performs a variety of tasks that include: producing creative, high-quality videos and photos that resonate with a wide range of audiences; contributing multimedia content for multiple outlets including the College’s social media platforms, publications, marketing collateral, branding activities, and other communications; and working collaboratively with campus partners on creative projects.
The Assistant Director of Multimedia Content reports to the Director of Communications and Content Strategy, and will also work especially closely with the Associate Director of Digital Strategy—who serves as the institution’s social media manager and as a staff photographer—on ideating, creating and preparing multimedia content for dissemination across social platforms, management of photography projects, and internal process and workflows.
Expert-level experience using Adobe Creative Suite and other key video, photo, and audio editing software, photo and video equipment (preferably Canon products) is required. Additionally, higher education experience in a liberal arts environment, knowledge of captioning best practices and/or experience with assistive technology, experience using a digital asset management system, and animation and/or illustration skills are all preferred, but not required. Gettysburg College seeks candidates who have the communication skills and cross-cultural abilities to maximize their effectiveness with diverse groups of students, colleagues, and community members.
A core member of the content team, the Assistant Director of Multimedia Content must have a well-defined creative vision and active imagination, with the ability to adapt personal aesthetic and style to suit the College’s institutional brand and voice, and excellent communication and storytelling skills for communicating creative ideas effectively with a variety of stakeholders and audiences. Developing positive relationships is integral to this role, and candidates should have excellent interpersonal skills and the ability to work cooperatively with individuals and teams, as well as interviewing and reporting skills, demonstrating an ability to connect with subjects. Excellent news judgment and enterprise in finding and following up on stories will also be critical in this role, as will be an acute awareness of and commitment to accurately representing diversity in all creative work. The Assistant Director must be a self-starter with excellent organizational, prioritization and time-management skills and the ability to self-motivate and work independently under very tight deadlines.
A Bachelor’s degree in photojournalism, visual communications, marketing, or related field of study and at least 3 years of video production experience is required, with demonstrated expertise in storyboarding, videography, photography, and audio production.