« Job Postings

Associate Director, Social Media

Temple University | Philadelphia, PA - Posted 2 weeks ago

Join Temple University’s Office of Strategic Marketing and Communications, one of higher education’s most progressive marketing communications teams. Through market research, analytics, and a deep understanding of an optimal customer experience, this team is charged with elevating Temple’s visibility, international reach and reputation.

Since its founding, Temple University has been committed to challenging the status quo. Today, we are an international powerhouse and a top-tier research institution with nearly 40,000 undergraduate, graduate and professional students, and more than 340,000 alumni worldwide. Located in Philadelphia, one of the east coast’s most vibrant cities, Temple is at an exciting moment in its history, welcoming a new president and in the midst of developing a new strategic plan.

The Associate Director of Social Media leads multi-channel social media strategy for Temple University and Undergraduate Admissions channels, including Instagram, Facebook, LinkedIn, and Twitter. Reporting to the Director of Earned Media, the Associate Director will be tasked with developing and maintaining timely editorial plans and strategies to engage prospective and current students, alumni and friends of Temple University.

This role must possess extensive knowledge of social media strategy and content strategy, and will have a keen understanding of the latest digital communications trends and regulations. The Associate Director will anticipate new opportunities, explore and test new platforms and lead a team of social media experts with professionalism.

This is a fast-paced, high-profile position that manages daily social communication needs, as well as, develops and executes long-term strategic communications objectives. This role will also manage communications and collaborate with social media colleagues and, at times, the university’s leadership team on a regular basis. This position works within Temple’s Strategic Marketing and Communications office and is expected to work as part of an integrated, cross-functional team.

Job Responsibilities

Responsibilities:

  • Develops, maintains and manages overarching social media strategy for both Temple University and Undergraduate Admissions’ channels, with the explicit goal of engaging current followers, and growing the university’s reach and reputation, nationally and internationally.
  • Collaborates with team members within Strategic Marketing and Communications, namely, Creative Strategy, Marketing and Executive Communications, to identify areas to better engage current followers, as well as, opportunities for capturing new audiences.
  • Curates, authors and finesses compelling, engaging content based on a deep understanding of Temple’s brand tone, brand strategy and editorial style.
  • Displays leadership and keen expertise in building influencer strategies, both in social and earned media. Has a deep understanding of how the two intersect.
  • Uses data, analytics, audience insights, and/or market research to set appropriate goals per channel, to measure and report on performance, and to help inform and optimize distinct strategies and campaigns.
  • Attends events, as needed for event coverage and promotion. At times, these events may fall outside of traditional working hours and schedules.
  • Curates multimedia assets such as photography, video and motion graphics with members of the creative strategy and marketing teams.
  • Responds to direct messages and comments, as needed, on behalf of the university.
  • Works closely with the university’s associate director of issues management to anticipate and understand areas of concern, stay current with university-wide issues and crises, and facilitate timely and effective communications, as needed, on behalf of the university. Understand when to escalate issues or conflict appropriately to supervisor and SM+C leadership.
  • Maintains a strict and consistent level of accuracy, detail and commitment to privacy while working within a fast-paced environment.
  • Maintains a highly professional and collegial work style, with the ability to work in a collaborative and constructive manner, and to exercise good judgment in rapidly evolving situations.
  • Supervision of a Social Media Manager and two Social Media Specialists

Requirements

Requirements/Qualifications:

  • Bachelor’s degree in Marketing, Public Relations, English, Communications, or Journalism. An equivalent combination of education and experience may be considered.
  • At least seven years of experience in managing a variety of social media accounts for brands, businesses or high ed institutions.
  • Five years of team management experience.
  • Direct experience in managing brand-level social media marketing and a proven record in growing audiences and establishing goals.
  • Ability to demonstrate outcomes and ROI using analytics tools.
  • Ability to work outside of traditional working hours and schedules, as needed.
  • Knowledge of social media management tools such as Khoros, or similar tools.
  • Knowledge of HTML and Adobe design suite preferred.