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Communications Specialist II

The University of Delaware | Newark, Delaware - Posted 10 months ago

Under general direction of the Director of Communications, the Communications Specialist is responsible for working with partners within Lerner College and across the University to develop strategic communications, key messages and promotional marketing content for both internal and external audiences for distribution via multiple communication channels (print, email, social media, blog, video, web and various media outlets).  Additionally, this position will maintain the college’s social media channels.

Collaborating with colleagues within Lerner Communications and senior level administrators, as well as maintaining relationships across UD, the Communications Specialist creates content on the research and educational accomplishments of Lerner College faculty, staff, undergraduate and graduate students, and alumni to support efforts in each of the five departments as well as associated centers and programs of the college.

The Communications Specialist also provides support for the public relations and web content activities for the Lerner College.  The Communications Specialist will participate and manage the planning, implementation, execution and evaluation of campaign performance.

Job Responsibilities

  • Initiates, writes and edits college-level content, including articles and commentaries about faculty research and service; feature stories about interesting alumni; news stories covering events, awards, and other college accomplishments; video scripts, case statements, annual reports and technical briefs to promote and communicate the activities and functions of the college for distribution via multiple communication channels (print, email, social media, blog, video, web and various media outlets).
  • Works cooperatively with faculty and grant PIs, videographers, artists, art directors and photographers to develop content, ensure consistency in tone and messaging, and collaborate with colleagues to determine which communications channel would be best to promote to internal and external audiences.
  • Serves as college’s liaison in UDaily meetings and participates in providing college input to the University’s OCM staff to include both raw information and finished input about college research, activities, and events.
  • Develops and manages Lerner College’s editorial calendar to assist with college’s content creation and align it with college and university level events, and local, regional and national events to connect UD Lerner faculty, students and alumni to the conversation.
  • Manages Lerner’s social media channels. Identifies, creates, schedules and publishes content to Twitter, FaceBook and LinkedIn including use of social media monitoring software Hootsuite.
  • Provides content for Lerner College blog, Seeing Opportunity on Word Press platform.
  • Responds to and triages questions/comments on social media platforms.
  • Assists in developing repository of Lerner College Experts and supports efforts to publicize College research by working with senior colleagues to respond to media and foundation requests for expert sources and to disseminate information to coincide with faculty presentations at scientific conferences, patent disclosures or the publication of scholarly journal articles.
  • Collaborates with senior staff within Lerner and University’s OCM, and with communications specialists in other units across campus, to identify promising local, regional, national and international news stories, and assist in preparing and distributing these to key outlets, including select periodicals and trade publications.
  • May participate in production and/or marketing planning group sessions and meetings.
  • Perform other job-related duties as assigned.

Requirements

  • Bachelor’s degree in english, journalism, communications, public relations business, or related discipline and at least two years of relevant work experience in print and/or electronic journalism.
  • 2-3 years relevant work experience.
  • Demonstrated experience in communications related to business, technology, and education in an academic, industry or business environment.
  • Requires good interpersonal skills, excellent oral and written communication skills, and an ability to “translate” University research into language that the intelligent layperson can understand, in a clear and concise way.
  • Ability to envision, develop and deliver creative content (text, image and video).
  • Requires ability to work independently and as part of a team, with attention to detail, ability to handle multiple tasks simultaneously in order to complete rapid turn-around of business and education-based communications pieces based on interviews and regular personal interactions with Lerner College faculty, staff, students, and alumni, despite many deadlines and competing requirements.
  • Experience performing editorial research, developing and delivering presentations, and providing technical and editorial advice and information to faculty and staff. Knowledge of proofreading and appropriate style guides preferred.
  • Ability to communicate effectively and interact well with a range of creative professional colleagues of all ages and diverse backgrounds, including photographers, art directors, videographers and graphic designers.
  • Proficiency with Microsoft Word, PowerPoint and Excel, as well as good Internet research skills, required.
  • Experience and interest in creative use of internet-based journalism, social media (Facebook, Twitter, LinkedIn, Instagram) platforms and familiarity with publishing software such as Adobe Creative Suite, Hootsuite, Word Press and analytics.
  • Ability to shoot and/or edit video and shoot and/or edit photos is a plus.