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Director, Content Strategy

Ithaca College | Ithaca, NY - Posted 4 weeks ago

Job Summary:

The Director of Content Strategy plays key leadership and sole-contributor roles within a newly reorganized communications team dedicated to a strategy of proactive, comprehensive, and continuous storytelling that serves to enhance the college’s visibility, strengthen its reputation, and inspire its many constituencies. Among its many responsibilities, this role serves as the editor-in-chief of ICView, the college’s magazine, in its print (2x/year) and digital formats.

Supervision:

The position reports to the senior director of communications and works closely with divisional leadership and peers on the marketing and the design/multimedia teams. The position also interacts frequently with campus leaders, faculty, staff, and students. The position does not have direct supervisory responsibilities.

Job Responsibilities

  • Serve as editor-in-chief of ICView in its print and digital formats.
    • Establish a strategy and goals for the magazine.
    • Plan all content.
    • Elevate the product in its print and digital formats, ensuring it serves and resonates with its audiences, inspiring action as well as informing.
    • Oversee implementation and production, in collaboration with marketing, design and multimedia, and the project management team.
    • Collaborate with campus leaders in Philanthropy and Engagement, Alumni Relations, and the president’s office.
  • Help lead and inspire a communications team engaged in an enthusiastic, continuous, and strategic storytelling effort that conveys the essence of the Ithaca College educational experience.
  • Participate actively in writing and editing, including but not limited to:
    • Covering an assigned beat (specifics to be determined), finding and writing compelling stories that advance the college’s strategic messages and that can be multipurposed across audiences and delivery formats.
    • Providing editorial direction, advice, or services, as appropriate, to other publications and digital communications efforts produced by the division for student recruitment, alumni engagement, campus pride, or other purposes.
    • Preparing remarks for campus leadership.
  • Work creatively and collaboratively with divisional and campus colleagues responsible for social media.
  • Work creatively and collaboratively with divisional and campus colleagues who provide photo and videographic storytelling.
  • Assist the director of public relations in proactive media pitching.
  • Interact with a broad range of campus clients, including but not limited to the president, provost, vice presidents, deans, and others.
  • Take part in certain activities on the college’s Core Emergency Response Team, as requested.
  • A demonstrated a commitment to diversity and inclusion as a college priority, including behavior that is civil and inclusive when interacting with all staff, faculty, students, and visitors; and value for a flexible, collaborative and inclusive work environment.

Requirements

  • A bachelor’s degree.
  • Minimum 6 years in journalism or marketing communications, including magazine experience.
  • Experience working collaboratively across multiple formats and distribution channels, including photo, video, and digital and social media, in addition to writing and editing.
  • Experience using metrics and analytics to help guide decision making.
  • Strong project management skills and a respect for deadlines, with ability to adhere to multiple deadlines.
  • Project management software experience such as ClickUp, Asana, Wrike, or similar preferred.
  • Higher education experience preferred.
  • A superb writer and editor, a strategic thinker who understands and embraces the contributions of storytelling to marketing efforts intended to inspire action among specific, segmented audiences and a seeker of opportunities more than an avoider of risks.