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Director of Marketing

Kettering University | Flint, MI - Posted 3 weeks ago

The Director of Marketing is a member of the University Marketing and Communications leadership team responsible for advancing the mission and goals of the university through a dynamic integrated marketing and communications strategy to increase brand awareness, support enrollment growth, reputational enhancement, and the University web presence. The Director is responsible for the development and implementation of omnichannel strategic recruitment marketing plans and initiatives to attract both undergraduate and graduate students, management of university brand assets, oversight of the website and social media accounts, storytelling, development of impactful video assets, and supporting meaningful campus engagement. The Director collaborates with the Vice President for University Marketing and Communications to define and implement the marketing strategy, manage agency relationships, and cultivate a high-performance culture among members of the team.

Job Responsibilities

  • Responsible to steward the University brand and implement the awareness and enrollment marketing strategies.
    Ensures internal and external compliance with brand standards through education, resource availability, enforcement, and licensing process.
    Enhances the reputation and awareness of Kettering University through brand awareness campaigns with a focus on storytelling.
    Measures the effectiveness of the marketing strategy and tactics, focusing on real-time optimization opportunities and managing accordingly.
    Leadership and supervision of the marketing functional area to include a marketing manager, web and digital strategy manager, graphic designer, digital and social media specialist/videographer/photographer, and copywriter.
    Responsible for the strategy, content development, and maintenance of the university website and intranet site.
    Responsible for the strategy, content development, and maintenance of flagship social media accounts in alignment with marketing initiatives.
    Cultivates a robust catalog of video assets to be used on web and social media and in alignment with enrollment marketing.
    Adheres to an agreed-upon budget and is involved in the budgeting process annually.
    Serve as liaison to Enrollment Management and Co-operative Education, and Academic Affairs.


Bachelor’s degree in marketing, communication, digital media, or a related field.
Minimum 10 years of experience in marketing with increasing levels of responsibility and supervisory experience.
Demonstrated record in marketing and broad functional experience in strategic planning, marketing planning and execution, and assessment/measurement.
Experience managing brand social media accounts and developing strategy that advances organizational goals.
Experience maintaining a modern website that serves the needs of many constituent groups, prioritizing recruitment audiences.
Knowledge of video scripting, planning, production, as well as managing photoshoots, and the tagging and cataloging for a digital asset management system.
Experience with project planning while meeting deadlines and operation efficiencies.
Possess excellent interpersonal skills.
Evidence of effective supervisory ability.