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Manager of Public Relations

Misericordia University | Dallas, PA - Posted 2 months ago
The Manager of Public Relations will manage, develop, plan and implement strategic public relations and publications strategies that are designed to build regional and national name and brand identity, foster goodwill among alumni and important internal and external constituents, and to create, enhance and maintain a favorable public image for the university. The Manager will support internal communications as needed during a crisis or to advance a university strategy or tactical communications objective.

Job Responsibilities

  • Assist the Chief of Staff in planning and implementing overall marketing, media relations, and branding strategies of the organization. Prepare and recommend public relations strategies to the Chief of Staff and President that support the strategic plan of the university. Coordinate effort with Enrollment Marketing Director to have well-branded communications that synchronize with campaigns and priorities for enrollment management.
  • Manage, plan and implement the communication of information designed to keep public informed and build extended awareness of the university’s branding message, academic programs, student, alumni, faculty and administration accomplishments, or points of view.
  • Negotiate contracts and payments for vendors that provide services to the department, such as the national public relations firm, news media monitoring service, and freelance employees. Work directly with multiple campus constituents to evaluate the need for event photographer and assign freelance photographers as warranted.
  • Arrange for public relations efforts in order to meet needs, objectives, and policies of the university serving as an in-house staff member or as outside consultant. Arrange for and conduct public contact programs designed to meet the university’s objectives, such as press conferences.
  • Maintain a robust and up-to-date news information web page, online news archive, and coordinate efforts with university social media managers in Enrollment Management Marketing as well as individual departments. Monitor overall campus website calendar and coordinate with departmental calendar liaisons to keep calendar up-to-date.
  • Develop and determine appropriate complementary art, video news releases and graphic elements for news releases, media and high-profile university publications assigned to the position.
  • Coordinate, prepare and distribute fact sheets, news releases, feature articles, media alerts, photographs, scripts, motion pictures, or recordings to media representatives and other externally focused persons who may be interested in learning about or publicizing university’s activities, programs, and services. Assure timely dissemination of university news and information.  This includes attending campus events as correspondent, maintaining press release logs, samples, clipping books, archiving PR photos, etc. Uses Photoshop software to prepare photos for newspaper, magazine and brochure publication, as well as website posting.
  • Manage and support a data-driven and evidence-based decision support environment. Collect, review, analyze, and evaluate data metrics and analytics. Maintain a library and archive of relevant facts, news clippings, rankings and other fact-checking sources. Evaluate success of public relations efforts through media monitoring service and providing regular reports on media placements.
  • Coordinate, prepare, and distribute paid advertising and other promotions as needed for select, university-level activities not directly related to enrollment, such as branding campaigns, university-wide initiatives, or other strategic activities as determined by the Chief of Staff and/or the President. Serve as a member of the brand management committee to review and discern communications form across the university and their faithfulness to established brand language and image.
  • Promote and solicit faculty and administration to write opinion editorials on timely issues in the news. Provide edits and extensive rewrites for faculty, staff and administrators who write op-eds. Ghostwrite opinion editorials.  Provide key support and advice to curate the President’s image and communications as needed and advance the image of the President with current and newly identified constituencies.
  • Develop and maintain positive and effective relationships with members of the university community and members of the media, including regularly scheduled meetings. Promotes goodwill through such publicity efforts as speeches, exhibits, tours, and question/answer sessions. Represent employer during community projects and at public, social, and business gatherings.
  • Provide writing and editing support for internal communications as directed. Contribute articles and assist in production of employee communications and newsletters as needed.
  • Serve as editor and administrative leader for Misericordia Today. Responsible for overall planning, production and timely publication of the campus magazine. Responsible for writing select feature stories, gathering events news, and supervising work of free-lance writers and students.
  • Other duties as assigned.

Requirements

A Degree in  English, journalism, or mass communications is required. Master’s degree preferred.  Minimum of six years of experience in marketing or public relations. Familiarity with Web content management, effective distribution of online news and writing for the web is essential.   A minimum of six years of experience in marketing or public relations and experience with Desktop Publishing in a Macintosh environment is preferred. Candidate must have familiarity with web content management. The effective distribution of online news and writing for the web is essential. Strong familiarity with media and social media strategies, tools, and platforms. Excellent writing and editing skills with ability to produce content for multiple platforms and varied audiences.  Skilled in digital photography and have the ability to work well with a wide range of constituencies on and off-campus.