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Marketing Coordinator

St. Lawrence University | Canton, NY - Posted 8 months ago

Reporting to the Director of Marketing, the Marketing Coordinator will be one of St. Lawrence’s creative communicators responsible for helping to advance the national visibility of the University in the marketplace through achieving maximum exposure, awareness, and understanding of the University’s key messages and brand. The position will be responsible for developing compelling written and visual content for a variety of audiences and for managing several marketing projects. The person will be a strategic thinker who can amplify the impact of the content they are creating by shaping it for the right channels to drive engagement and build community. This is a full-time, 11 month position.

Job Responsibilities

Duties/Responsibilities:
• Develop written and visual content that aligns with St. Lawrence’s key goals and objectives to be used across the University’s website, social media channels, and other platforms as needed

• Assist with the daily management of the University’s social media channels by developing short- and long-term strategic campaigns and maintaining a weekly social media content calendar

• Design and implement organic and paid social media and digital marketing campaigns; analyze, review, and report on effectiveness of campaigns in an effort to maximize results; regularly report on insights gained from social media monitoring

• Monitor and evaluate new digital tools and emerging technologies to help inform University Communications’ content strategy
• Write and edit content for marketing communications, upcoming news and events, and the University’s alumni magazine as needed
• Assist University departments with social media strategy and best practices

• Perform other duties as assigned

Requirements

• Bachelor’s degree; English, communications, journalism, marketing, history, or other writing-intensive field is preferred

• Excellent writing, grammar, and editing skills, including experience with and knowledge of feature writing, writing for marketing purposes and writing for digital communications, including web and social media

• Proven skills in creativity, analysis, and problem solving, and the ability to evaluate, synthesize, and incorporate ideas and feedback from multiple stakeholders; ability to synthesize complex ideas and concepts into compelling writing

• Demonstrated ability to create content on a deadline

• Ability to work independently as well as within a team

• Possess the cross-cultural abilities to build relationships and work effectively with diverse groups of students, colleagues, and community members

Preferred Qualifications:

• Experience managing social media and measuring its effectiveness

• Familiarity with higher education or a nonprofit setting