Job Responsibilities

• Create, edit and update web content as requested.
• Create written content for new web pages and digital media, as directed, including written content and sourcing multimedia content (social media, video, photography).
• Form strong partnerships with content providers to help shape their offering to meet the needs of the Kutztown University web and digital audiences.
• Gather content, through interviews and surveys with clients across university units.
• Assist with developing best practices and strategy for university website, using knowledge of analytics and SEO. 
• Participate in annual strategic planning and collaboration with Web and University Relations staffs.
• Gather and analyze data to create content collected via analytics.
• Assist with training new content contributors for the website.
• Assist with the operation of the university’s content management system.
• In an advisory role, provide professional consultation to administrative and academic departments to assist in ensuring that sub-sites are rich in content, focused and maintained.  
• Serve as a member of the University Relations on-call crisis communications team.
• Supervise any graduate assistants, student workers and/or interns assigned to area.

Requirements

Minimum Qualifications

• Minimum 3-5 years combined experience in one or more of the following areas: managing the development of online content with editorial and web production experience; journalism and/or public relations.
• Bachelor’s degree in communications, professional writing, journalism or equivalent combination of education and experience required.
• Understanding of web-design, user experience (UX) conventions, research methodologies and best practices for maintaining web content is required.
• Understanding of Search Engine Optimization (SEO)/Search Engine Marketing (SEM)
• Excellent writing, presentation, communication, and interpersonal skills.
• Must have excellent listening and interviewing skills.
• Superior interpersonal skills, flexibility, collegiality and poise are necessary.
• Must be an excellent editor, as well as a persuasive, clear, swift and accurate writer. Mastery of AP style.
• Experience working with clients and high skill levels in communication (writing, verbal) is required.
• Proficiency with Microsoft Office Suite.
• Excellent computer skills with experience in web page design.
• Ability to work in teams and independently to meet deadlines in a fast-paced environment.
• Must be comfortable in a diverse community of learners in a shared governance environment.
• Must be highly organized, able to juggle many priorities simultaneously.
• As a member of the on-call rotation, candidate must be able, while designated on call, to be available 24/7 and be able to report promptly to campus at all hours in the event of an emergency.

Preferred Qualifications

• Background working professionally in higher education strongly preferred.
• Experience with crisis communications preferred.
• Understanding of web accessibility (WWW Consortium W3C) guideline standards.
• Experience with a content management system, HTML and Google Analytics a plus.
• Significant responsibility for an institutional web presence highly desirable.