Polling: How Quinnipiac built its brand

There are numerous polls we hear about each day. How the president is doing, who may win an election, etc. Those polls give us a sense of how people feel about many topics. Quinnipiac University wanted to better understand its institution and inventively used polling to build its university and its brand. This Politico piece sheds light on the university’s strategic polling operation and what it’s helped the school accomplish.