Lafayette College’s president, Alison R. Byerly, knows a thing about raising money for her Easton school. She has rapped dressed as Lafayette from the hit play Hamilton and held a pitch, run, and hit contest against angels manager Joe Maddon, a Lafayette alumnus. Her popular President’s Challenge has increased her college’s financial aid budget. This Philadelphia Inquirer article explains how over the last three years her one-day push has raised $3.6 million.