Register for Spring Conference at Early Bird Rate through 2/15/24

Registration is open and our agenda is live for our 2024 Spring Professional Development Conference from March 13-15 at the Lancaster County Convention Center and Marriott Penn Square.

Early bird conference registration discounts are available through February 15, 2024. Register for the conference here.

Marriott -Lancaster Penn Square

Hotel rooms are available at a discounted rate for the days of March 12-15. To receive the discounted rate until February 19, $165 per night with $7 per night parking Register Here

Agenda Highlights

This year, our Wednesday interactive workshop “Market-informed Strategies for any Budget/How to Measure and Articulate ROI” will feature presenters from Bucknell University, Drexel Lebow College of Business, and York College along with moderator Eddie Francis, Brand Strategy Consultant.

Thursday’s Keynote will welcome Rob Schwartz, the Global CMO at Starcom who has worked with brand giants such as Unilever, IBM, and IHG Hotels and will walk us through case studies and best practices of brand management.

Other highlights of the conference include sessions focused on operationalizing AI on your campuses, how to elevate your YouTube strategy, working smarter when resources are limited, a crisis communication roundtable, and much, much more. We look forward to seeing you in March!