Ursinus College, a small school located the suburbs of Philadelphia, is an institution that may have been worried about something as economically challenging as the COVID-19 pandemic. But, the school of under 1,500 students, whose endowment is not a large part of the budget, met its admissions goal for the fall 2020 semester with 450 deposits. This Inside Higher Ed article explains how money and faculty attention were key in making that happen.