œI ™ve been involved with CUPRAP for most of my years in higher education. I continue to appreciate the exposure it provides to a network of professionals who face many of the same challenges and opportunities. Those of us in this sometimes crazy field of Marketing and Communications face some unique stresses, and experience victories and successes that can only be fully appreciated by those in similar roles. The mission of higher education is noble and those of us responsible for promoting our institutions and protecting them from reputational damage hold privileged positions. I enjoy the CUPRAP community and the friends and colleagues I ™ve met along the way.