Since joining CUPRAP, I have gained a great deal of knowledge and insight into the fields of marketing and communication for higher education from a network of professionals who face the same opportunities and challenges day after day. The colleagues I have met  through CUPRAP   “ many of whom have become friends “ have been incredibly generous in sharing their experiences and  the  lessons  they ™ve  learned along the way. The fall workshop and spring conference, which feature all the hottest and most timely topics in higher education communication and provide valuable networking opportunities, are two highlights of my year. The CUPRAP community is like no other, and it provides  a valuable experience  for higher education communicators at every stage of their careers.