The search bar is key to finding prospective students
There were days not too long ago when billboards, direct mail pieces and television commercials were the tried and true ways to garner attention from prospective students. This digital age has added social media and the web to the marketing mix. Developing search engine optimized content for your website is an important piece that can catch the attention of prospective students. This Inside Higher Ed article highlights some things to keep in mind when optimizing your institution’s web content.