TikTok takes community college viral

In a time where enrollment in community colleges has been decreasing, Cape Fear Community College saw its enrollment increase one percent this past year. The school is attributing some of its growth to its social media and the wildly popular TikTok videos it posts; some have garnered more than 95,000 views. The college’s marketing officers discuss the TikTok phenomenon and how they are using it in this Inside Higher Ed article.