Higher education marketing is mostly the same across all of its institutions. We marketers and communications professionals readily share news and information that demonstrates our schools, students, faculty and staff in a positive light. But, with COVID19 we have made adjustments in the news we share, most of it tinged with information about the virus. This leaves many of us wondering when–and if– it will be okay to share news that is not related to COVID19. This Inside Higher Ed article examines that question.