Who has the upper hand: journalists or media relations professionals?

Media professionals pitch stories that are important to their institutions. Journalists are inundated with people who want to have their positive stories and messages told in the media. Most pr professionals know that journalists hold the key whether their stories will be told, but want their ideas to be considered and (if need be) politely declined. This Inside Higher Ed article discusses the interesting journalist/ pr pro relationship and asks why we can’t all just get along?