COVID-19 has dealt blows to just about every industry and person. College students and Generation Z are certainly no exception. Generation Z has had to bear shutdowns of schools, transitions from in-person classes to online courses to hybrid courses, losing part-time income and more. The author of this Inside Higher Ed article refers to this generation as Gen Z 2.0, who are very different since the pandemic hit. She offers reasons why your communications strategy may need to change to meet them where they are.