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April 27, 2017 @ 5:24PM

Franklin & Marshall College shares video marketing tips

Franklin and Marshall College’s recent session at our 2017 Spring Professional Development Conference inspired this post by Libris. In...

April 20, 2017 @ 2:35PM

Marketing’s crucial role in yielding students

The role of marketing at institutions is ever-changing. Increasingly, the marketing department is being called upon to help admissions...

What They’re Saying

Cathy Toner, JD, MJ

Director of Communication and Marketing, Villanova School of Business

CUPRAP is an exceptional organization and my involvement has been incredibly rewarding. Attending CUPRAP conferences has connected me with creative, engaged colleagues at other schools and universities and contributed to my own professional development. The Villanova School of Business was honored to host a successful CUPRAP workshop last fall.

Joseph Master

Assistant Dean, Marketing and Communications, Temple University’s College of Liberal Arts

“I attended my first CUPRAP spring conference just 10 days after starting my first position in higher education. I hadn’t even left my job in publishing yet, and I received an email from my future boss that said: “You have to go to this.” I haven’t missed one since and I have encouraged all of my staff to attend. The power of this organization isn’t just the programming; it’s the people. It’s the commiseration over shared pain points, the validation that you’re on the right track, and the sometimes enlightening realization of what the right track even looks like. In a field where university communicators are so outnumbered by our faculty colleagues, the CUPPIE awards also serve a noble purpose in recognizing work that sometimes goes unnoticed (or under-appreciated) by those on the other side of the academic isle. I am so grateful that I was forced to go to that first conference. I assure you, the rest have been by choice.”

Genna Welsh Kasun

Director of Social Media and Content Coordination, Juniata College

CUPRAP is a fantastic professional development organization. In addition to providing a network of approachable, professional colleagues who I’ve come to count on, CUPRAP brings resources and trainings from experts at the same time that said presenters emerge into the national higher education marketing conversation. Because these trainings are so timely and cover so many topics, CUPRAP provides a learning space for designers, writers, social media managers, and other professionals to learn alongside one another. I am so grateful for CUPRAP; it has provided more than I thought a professional organization—a term that has a cold, corporate connotation to me—could.

Chuck Marsh

Director of University Relations and Marketing, Penn State Abington

Networking with other like-minded professionals in our field has been the biggest benefit of my membership in CUPRAP.  The chance to connect with colleagues in and out of sessions at the annual conference opens up a network of advice and support I use throughout the year.  I’ve found the members to be professional, experienced and always willing to share their expertise.

Cathy Skitko

Director of Communications, The Hill School

I first became involved with CUPRAP more than 20 years ago when I worked at a small liberal arts college.  When I left that position to become Director of Communications at an independent college preparatory boarding school, I wanted to remain involved with CUPRAP – even though, at that time, other secondary schools were not yet members.   I knew CUPRAP would continue to be an invaluable professional resource.  CUPRAP conferences are best in class in terms of offering relevant information, training, networking, and inspiration.  Furthermore, the culture of CUPRAP is  very collaborative and collegial.

Terry Day

Media & Public Relations Director, Mansfield University of Pennsylvania

When I started at Mansfield in 1999, one of the first things my then boss Dennis Miller did was have me fill out a CUPRAP membership application. Since joining I have found CUPRAP to be the most generous organization I’ve ever been a part of. The members are willing to share and truly support each other. I have learned so much, made so many friends and having the opportunity give back to this great organization has been the highlight of my professional career.